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Michael J. Weiss
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The Clustering of America Hardcover – January 1, 1988

by Michael J. Weiss (Author)
4.6 4.6 out of 5 stars 4 ratings
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Offers a detailed analysis of geo-demographic statistics, listing the forty basic lifestyle types that can be found in the country's 250,000 neighborhoods and providing a picture of how American lifestyles have changed
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  1. Print length
    416 pages
  2. Language
    English
  3. Publisher
    HarperCollins
  4. Publication date
    January 1, 1988
  5. ISBN-10
    0060157909
  6. ISBN-13
    978-0060157906
  7. See all details
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  • ...
    5.0 out of 5 stars Great insight into how to parse demographic data into meaning.
    Reviewed in the United States on September 11, 2012
    This book forever changed how I understand American society and culture. The book was published two decades ago but structurally it is still relevant today. Geodemographic analysis allows the lifestyle, personality, politics, education, consumption of a person to be analyzed by their ZIP+2 code. You are similar to your neighbors. And people in similar ZIP+2 cluster, though living in a different metropolitan area, will have more in common with you than people in a differing cluster type who live in an adjacent ZIP to you. The data is taken from everywhere: credit cards, voter polls, car registration, consumer participation cards, magazine subscriptions. It can be fun to try to overlay your own impressions of peoples you have met against the 50+ clusters. Which one are you in?
    8 people found this helpful
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  • Jimmy Calanchini
    3.0 out of 5 stars Interesting
    Reviewed in the United States on July 6, 2009
    This book is an interesting overview of how the Claritas system of neighborhood clustering works. It was published in the 80s, and the details and demographics are far outdated at this point in time. So don't get this book for the specifics (of which, there are chapters and chapters), but rather for the broad explanations, which are still useful.
    7 people found this helpful
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