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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Hardcover – February 4, 2014

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Itamar Simonson (Author)
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Itamar Simonson (Author),
Emanuel Rosen (Author)
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Emanuel Rosen (Author)
4.1 out of 5 stars 46 customer reviews
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Product details

  • Hardcover: 256 pages
  • Publisher: HarperBusiness (February 4, 2014)
  • Language: English
  • ISBN-10: 0062215671
  • ISBN-13: 978-0062215673
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars 46 customer reviews
  • Amazon Best Sellers Rank: #873,609 in Books (See Top 100 in Books)

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absolute value influence mix social media simonson and rosen purchase decisions emanuel rosen itamar simonson must read media marketing interested in a future proxies for quality consumer behavior simonson and emanuel losing their role nearly perfect perfect information age of nearly brands are losing new tools read this book

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Peter P. Smith
3.0 out of 5 starsThe days of emotional engagement in purchases appear to be over...really!!!!
February 13, 2015
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Gregory Yankelovich
4.0 out of 5 starsCustomer experience and devaluation of brand
February 17, 2014
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October 18, 2016
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Brian Ahearn
3.0 out of 5 starsInteresting Read
February 22, 2014
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Cannon Gray LLC
2.0 out of 5 starsDon't Buy This Book
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