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Craig S. Fleisher
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Babette E. Bensoussan
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition 1st Edition

by Craig S. Fleisher (Author), Babette Bensoussan (Author)
4.2 4.2 out of 5 stars 26 ratings
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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

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  1. ISBN-10
    9780130888525
  2. ISBN-13
    978-0130888525
  3. Edition
    1st
  4. Publisher
    Pearson College Div
  5. Publication date
    January 1, 2002
  6. Language
    English
  7. Dimensions
    8.5 x 0.75 x 10 inches
  8. Print length
    457 pages
  9. See all details
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4.2 out of 5 stars
26 global ratings

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Top reviews from the United States

  • Kshama Mehul
    5.0 out of 5 stars Very good reference guide
    Reviewed in the United States on July 5, 2011
    Verified Purchase
    I have been referring to it every once in a while when I am trying to frame an issue. It gives me a good collection of frameworks to choose from and which allow me to analyze the problem comprehensively.
    2 people found this helpful
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  • Alberto Porrero Lichtle
    5.0 out of 5 stars Very Good Book
    Reviewed in the United States on April 14, 2014
    Verified Purchase
    It is a book of great help, very understandable and easy to use.
    highly recommended For any profession, accountants, engineers etc.
    2 people found this helpful
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  • Yvonne
    3.0 out of 5 stars Three Stars
    Reviewed in the United States on December 29, 2015
    Verified Purchase
    Mandatory purchase
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  • V G
    5.0 out of 5 stars Great, sensational tools for the business problem busters!!
    Reviewed in the United States on October 6, 2012
    This book is one of my most utilized in strategic planning (along with their companion book "Business and Competitive Analysis). I balked at the price, but I can't begin to explanin how much value I have been able to deliver because of the tools listed in this book. There are about 24 techniques listed including some not so common ones such as managememnt profiling, growth vector anlysis, and issue analysis. I mention these because I didn't realize I needed these techniques (e.g., I had missed previousl opportuninites).

    The book lays out enough detail for one to actually use these techniques. However, you may need to delve into the references to develop mastery of these techniques. One particularly valuable part of the book is the FAROUT method. This helps you diagnose where each tool would be best employed based on future orientation, accuracy, resource efficiency, objectivity, usefulness, and timeliness. This helps one pick out not just an OK tool or technique for the situation at hand, but the right tool. Also the format helps with utilization and learning these techniques. The format for each chapter includes a brief description, background, strategic rationale and implecations, strength and weaknesses, process for application and a FAROUT summary. I wish all business books were as user friendly. The old saying goes, if your only tool is a hammer, every problem starts looking like a nail. In my strategic endeavors this book keeps my consulting practice from suffering from nail lock!!
    3 people found this helpful
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  • Ross M.
    4.0 out of 5 stars A textbook that is also practical for applicaion
    Reviewed in the United States on February 13, 2008
    Verified Purchase
    I actually purchased this book for the capstone course for my MBA program. It is well written and actually a very interesting read. In addition, the way it is set up really lends itself to real world application.
    3 people found this helpful
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  • Heath C. Sturt
    5.0 out of 5 stars Great Reference - Just in Time
    Reviewed in the United States on April 10, 2002
    I just received this book a couple of days ago, and am very glad that I did! I had previously read another book by one of the authors and the other author is a well-known CI consultant from my home country. For those of you not already in the know, yes we have some world-class authors in addition to our world-class athletes.
    As a consultant, I am always doing analytical work for my clients and have often had to search around for material to support the techniques that I frequently used. Well, my searching and scrounging days are over now that I have this handy guide! I put this book to immediate work on a couple of projects I am doing and can tell you that it has already returned the purchase price several times over in the amount of time it saved me from having to dig up information from a variety of sources about the included techniques.
    The book does some things none of the other previous sources I used did by providing both the strengths and weaknesses of these techniques as well as a detailed "how to" apply them step-by-step with actual examples. This is unique to my knowledge as the sources I have used nearly always give just a few paragraphs on the technique and little if any background as to their unique characteristics. Thank you to the two authors for doing us a favour on that aspect.
    I also appreciate that the book includes coverage of 24 different techniques. I have used about ten of these over the last few years, and had heard of several of the other ones but hadn't yet applied them in a project. The coverage of each technique is pretty thorough to be sure, but some (like financial ratio and statement analysis, management profiling) will obviously get used more frequently than others (like S-curve analysis). Also, the authors provide approaches that have been tested in the real-world, which is better to my mind than book-length theoretical treatises that sometimes accompany applications of these methods.
    I will be buying spare copies of this book to provide for my subs so that I can be sure they will have guidance for properly utilizing these techniques. I think I may also get a few for some of my clients so that they can tell I haven't conjured up my findings on their projects, but actually based them on rigorous techniques.
    One thing I found interesting is that my volume is a soft-covered version. This is nice in that it likely saved me some money but I think I would have preferred a hard cover version as this book is likely best used as a reference text that will be coming on and off my shelf frequently over the course of my projects. Last but not least, I wonder and hope that these authors will do another text in the future that will provide coverage of additional techniques in the manner that they have accomplished with this book.
    7 people found this helpful
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  • Martin
    5.0 out of 5 stars Outstanding one stop source for techniques and "how to"
    Reviewed in the United States on March 25, 2003
    It is rare to find a text that pulls together the many quite different techniques that can be used to analyze a business and the competitive environment in which it operates. This book does that, and more!
    The authors have addressed their personal needs as much as the needs of those who will use the benefits of their labours. Now, when asked about a technique or asked for a recommendation as to how to attack an issue, one can turn to this one text and extract the most appropriate tool(s) and make sensible assessments of which of the various analytical tools is most appropriate.
    The authors have gone one better - and I suspect that more than one MBA student will appreciate their efforts - they have included a very useful and quite comprehensive outline of financial analytical tools that add to the more "marketing" oriented techniques detailed in the core of the text. The various financial ratios are now at your fingertips. The financial analysis can be woven into the market and environmental competitive analysis.
    Oh to have had access to this at an earlier stage of my career.
    One of those indispensable tools. A "must have" in the office.
    23 people found this helpful
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  • Kumar Satrughana
    1.0 out of 5 stars PAthetic quality of the book
    Reviewed in the United States on November 16, 2010
    Verified Purchase
    No coments on the content, it's pretty good but,I just can't get over how cheap the quality of the book is I can't believe that Pearson Education is putting their name and also Amazon selling it....first the book is not the original it's a copied one, though we can read the content but the pictures, tables they are pathetic quality it's black-black everywhere. so the question arise is this book a value for money.....content wise yes but quality of the book is worst...i will say one star out of five is enough.

    Amazon must review, it's their brand value which is at stake.
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Top reviews from other countries

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  • Patricia Avendano
    5.0 out of 5 stars excellent
    Reviewed in Canada on March 23, 2013
    Verified Purchase
    Definitely I have recommended this book to other colleagues, it is very relevant to provide excellent service to specific clients.
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  • E. Sevastyanova
    5.0 out of 5 stars Fanallly, I found what i was searching for!!!
    Reviewed in Germany on March 25, 2013
    Verified Purchase
    Das Buch ist einfach klasse. Ich habe hier all notwendige information gefunden, alles, was ich brauche gibt es in einem Buch! DIe Sprache der Autoren ist leicht zu verstehen und die Struktur finde ich hervorragend. Da ich eine Masterarbeit über die Wettbewerbsanalyse schreibe , brauche ich nichts mehr als dieses Buch, das ist der beste Betreuer!

    I find this book absolutely cool, there is all information i need inside, the language is easy to understand and the structure is handy. I'm writing my master thesis about competitor analysis now, and this is just the best guide i ever had
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  • Dojo
    5.0 out of 5 stars Excellent Summary Of MBA Models etcCourse
    Reviewed in the United Kingdom on December 14, 2002
    Verified Purchase
    For the MBA course I have been undertaking (and currently finishing off via dissertation) I have found this one book alone to be a perfect summary of all the models that were covered throughout the course. It was an excellent aid during my final exams. It has a good cross reference between models and is therefore particularly good when tackling questions involving an organisations strategy now and in the future. It also has an excellent bibliography.
    I came across it towards the end of my course and I only wish I had it at the beginning! However whatever stage you're at I would thoroughly recommend it.
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  • M Khan
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on August 17, 2017
    Verified Purchase
    Fantastic. Must read for strategists.
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