Tory Burch on Shopbop
Buy new:
-42% $17.41
$5.98 delivery Wednesday, January 8
Ships from: AceBook
Sold by: AceBook
$17.41 with 42 percent savings
List Price: $29.99
$5.98 delivery Wednesday, January 8. Details
Or fastest delivery Saturday, January 4. Order within 12 hrs. Details
Only 1 left in stock - order soon.
$$17.41 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$17.41
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
AceBook
AceBook
Ships from
AceBook
Sold by
AceBook
AceBook
Sold by
AceBook
Returns
30-day refund/replacement
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$9.32
Get Fast, Free Shipping with Amazon Prime FREE Returns
Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! See less
FREE delivery January 10 - 14 on orders shipped by Amazon over $35
Or fastest delivery January 7 - 10
Only 1 left in stock - order soon.
$$17.41 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$17.41
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
$23.39 with 22 percent savings
List Price: $29.99
FREE pickup January 18 - 29 on orders shipped by Amazon over $35
Or fastest pickup January 16 - 26

1.76 mi | Ashburn 20147

How pickup works
Pick up from nearby pickup location
Step 1: Place Your Order
Select the “Pickup” option on the product page or during checkout.
Step 2: Receive Notification
Once your package is ready for pickup, you'll receive an email and app notification.
Step 3: Pick up
Bring your order ID or pickup code (if applicable) to your chosen pickup location to pick up your package.
$$17.41 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$17.41
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Returns
30-day refund/replacement
30-day refund/replacement
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

C. K. Prahalad
Follow
Something went wrong. Please try your request again later.

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Hardcover – August 5, 2004

by C.K. Prahalad (Author)
4.4 4.4 out of 5 stars 118 ratings
See all formats and editions

There is a newer edition of this item:

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits: 5th Anniversary Edition
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits: 5th Anniversary Edition
$20.85
(131)
Only 1 left in stock - order soon.
{"desktop_buybox_group_1":[{"displayPrice":"$17.41","priceAmount":17.41,"currencySymbol":"$","integerValue":"17","decimalSeparator":".","fractionalValue":"41","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"BzIKlyyhXIrLR69qIIm92nkRcVXmFFt%2FtDqhOd7%2B%2FTXVS%2FXg5djMfN48%2B2etgY5kiMWwTESx4ntmxS2iIyHK%2FNW36SrU9zhcFPF7JquT0DOu2X31B2G16GnV%2BYmV55Fo1inwA4h36TYlpowQUcVmdZqH4F%2BqZxqN3a9B45kqdaZtsw5YgKRBqQ%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$9.32","priceAmount":9.32,"currencySymbol":"$","integerValue":"9","decimalSeparator":".","fractionalValue":"32","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"BzIKlyyhXIrLR69qIIm92nkRcVXmFFt%2FKDSHuHrrN8oAEzz7aBrn7gm8M600b8rsU6u9HVRYzTnq9oxeHM9DDr5%2BMMnQ4dWEbG7q2r8tv%2FI7GxcupLFkMo2Prb9SCDRHle6TxEYbsL2QQ1%2FsdvMkSAJVp%2FTluYgIrUt%2FF%2BvvTnp6wNlDM7aFk1jyMhQ5iuVn","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}],"desktop_buybox_group_2":[{"displayPrice":"$23.39","priceAmount":23.39,"currencySymbol":"$","integerValue":"23","decimalSeparator":".","fractionalValue":"39","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"BzIKlyyhXIrLR69qIIm92nkRcVXmFFt%2FC27D9C8lC%2FgcNz%2BDi9yXMRI2ibJn%2FD0c9h%2BIpuczGYvsehlVQZ%2F9YuWj3ozj4zSYPV4QYYDVnNJMqoRYM9mlRToeTBikd1qKx2k5FdwVbEV3Hgl%2Fqem3%2ByeeZnrtHVAnUn8oOCzAs0SlAEIx0NldLFMIJX%2FL1PbZ","locale":"en-US","buyingOptionType":"PICKUP","aapiBuyingOptionIndex":2}]}

Purchase options and add-ons

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
Previous slide of product details
  1. Print length
    401 pages
  2. Language
    English
  3. Publisher
    Wharton School Publishing
  4. Publication date
    August 5, 2004
  5. Dimensions
    6.25 x 1.37 x 9.45 inches
  6. ISBN-10
    0131467506
  7. ISBN-13
    978-0131467507
  8. See all details
Next slide of product details
The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now

Frequently bought together

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
This item: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
$26.68
Get it as soon as Wednesday, Jan 8
Only 1 left in stock - order soon.
Sold by Happy Trade Store and ships from Amazon Fulfillment.
+
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
$16.89
Get it as soon as Tuesday, Jan 7
In Stock
Ships from and sold by Amazon.com.
+
Virtual Leadership: Practical Strategies for Success with Remote or Hybrid Work and Teams
$31.57
Get it as soon as Tuesday, Jan 7
Only 9 left in stock - order soon.
Ships from and sold by Amazon.com.
Total price: $00
To see our price, add these items to your cart.
Details
Added to Cart
spCSRF_Treatment
Some of these items ship sooner than the others.
Show details Hide details
Choose items to buy together.

Customer reviews

4.4 out of 5 stars
118 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Customers say

Customers find the book insightful and valuable. They say it shows that profit-seeking can lead to sustainable operations that alleviate poverty. The book provides a great illustration on how the private and public sectors can work together to create value.

AI-generated from the text of customer reviews

Select to learn more
InsightProfitabilityDesign
16 customers mention "Insight"16 positive0 negative

Customers find the book insightful and valuable. They say it shows new and innovative ways of dealing with poverty and potential. The book provides a framework and illustrates it with case studies. It's essential for anyone interested in development, and it explains the structure of innovation.

"Published by the Wharton School of Business, this text is an excellent resource for anyone interested in establishing a micro finance institution...." Read more

"...In my view the book proposes a very helpful approach to fighting poverty, devoid of the usual paternalistic assumptions...." Read more

"...Poverty is a world-wide issue and this book shows new and innovative ways of dealing with it...." Read more

"...Unquestionably an excellent business book, and a very innovative one, but just for that, business. That's why to me it only deserves 3 stars...." Read more

5 customers mention "Profitability"5 positive0 negative

Customers appreciate the book's focus on sustainable and successful business models that improve the lives of the poor. They say a profit motive can be a driver for economic growth and improve capabilities.

"...Aravind Eye Care System, which provides cataract surgery, operates profitably and is the largest eye care facility in the world, yet 60% of the..." Read more

"...and the notion that poverty alleviation can come from sustainably profitable operations...." Read more

"Bringing meaningful and successful business model hinges on grasping the context of recipients of any product or service and the book brings forward..." Read more

"...Aside from the thesis that a profit motive can be the driver for economic growth, improving the capabilities and lives of the poorest it also shows..." Read more

3 customers mention "Design"3 positive0 negative

Customers appreciate the book's design. They say it provides a clear illustration of how the private and public sectors can work together.

"...Today all what I do in concept design, new product design, how I understand innovation, includes a mark that comes from here. than you C.K." Read more

"Great illustration on how private and public sector can work together to improve the lives of the underprivileged ...." Read more

"Masterpiece! All those making business should read this." Read more

Top reviews from the United States

  • CFry
    5.0 out of 5 stars Excellent condition on an invaluable book
    Reviewed in the United States on April 16, 2024
    Verified Purchase
    Published by the Wharton School of Business, this text is an excellent resource for anyone interested in establishing a micro finance institution. It is a good reminder that even in a developed country there is still a need for small loans for communities who are not able to access financing through banks, etc.
    Helpful
     Report
  • John Gibbs
    5.0 out of 5 stars A new paradigm for poverty relief
    Reviewed in the United States on February 24, 2011
    Verified Purchase
    If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up, according to C K Prahalad in this book. Rather than being a drain on the rich world's resources, the poor can be a source of innovations and the engine of the next round of global trade and prosperity.

    For more than 50 years a broad range of government and non-government organizations have been fighting poverty, but they have not succeeded in eradicating it. According to the author, we need a new approach which involves partnering with the poor to create large-scale profitable entrepreneurship in which the poor are actively engaged. There is a significant opportunity for value-creation latent in the bottom-of-the-pyramid market.

    The book goes on to describe a number of companies which are successfully enriching the lives of the poor while operating profitably. Aravind Eye Care System, which provides cataract surgery, operates profitably and is the largest eye care facility in the world, yet 60% of the patients are treated for free. ITC placed computers in villages, allowing farmers to check prices, make better decisions, and improve their income. Many other large-scale success stories are told.

    In my view the book proposes a very helpful approach to fighting poverty, devoid of the usual paternalistic assumptions. On the whole the poor are not looking for our charity; they are looking for opportunities to use their skills and labour to improve their circumstances. However the title of the book seems to overstate the "fortune" that is to be made. The examples given by the author were viable businesses, but they were focused on serving their customers, not on making a fortune. I highly recommend this book to anyone interested in serving the poor.
    2 people found this helpful
    Helpful
     Report
  • Bernardo Margulis
    4.0 out of 5 stars Interesting and insightful read, not just for business people
    Reviewed in the United States on June 23, 2008
    Verified Purchase
    I learned about CK Prahalad and the BOP about two years ago doing a school project. I'm a graphic designer, so my approach is far removed from the typical business person's. After this project, I used this book to guide my senior project (design equivalent of a thesis), in which I made up a company that served the BOP in Venezuela and created a brand and packaging system for it. As a non-business person, it was sometimes challenging to follow the book, but it was not overwhelming. I agree with other comments that say that it was a bit technical (especially with all the abbreviations), but it was still approachable.

    I'd recommend this not just for business people and entrepreneurs. Poverty is a world-wide issue and this book shows new and innovative ways of dealing with it. We can find uses for this theory in many different realms and disciplines and the theory forces us to think outside of the box. I was especially appreciative of the non-subsidies and the notion that poverty alleviation can come from sustainably profitable operations. I also like the idea of environmental sustainability as a must when dealing with the vast majority of the world as consumers.

    I would also recommend "Out of Poverty" by Paul Polack. I liked Prahalad's position better, as Polack falls short in addressing exclusively money as a poverty factor and disregards life quality as something we should address; something that Prahalad does address. But Polack addresses an even poorer segment of the world and we can learn from both theories.
    3 people found this helpful
    Helpful
     Report
  • Jouko Salonen
    5.0 out of 5 stars Earn a fortune - Stay, Live, Design and Innovate at the Bottom
    Reviewed in the United States on March 4, 2015
    Verified Purchase
    You can learn an important lesson from this book. I thought I had understood what "co-creation of value" means before I bought and read this book but I was wrong. Today all what I do in concept design, new product design, how I understand innovation, includes a mark that comes from here. than you C.K.
    Helpful
     Report
  • Daniel
    5.0 out of 5 stars Still relevant as it delves in the structure of innovation
    Reviewed in the United States on April 10, 2016
    Verified Purchase
    Bringing meaningful and successful business model hinges on grasping the context of recipients of any product or service and the book brings forward a set of lessons that are relevant event today, several years after the first ideas of reverse or frugal innovation became known.
    Helpful
     Report

Top reviews from other countries

  • Amazon Customer
    5.0 out of 5 stars A good case very selectively made
    Reviewed in the United Kingdom on February 14, 2019
    Verified Purchase
    I bought this book after many reviews highlighted its significance. Its central theme, that selling the same product millions of times to those that need them via low margin / high volume business models is a good one. However one would need to tell the reader that not all poor people and BOP markets are in India. Good thesis , but geographically desperately blinkered and actually quite typical of Washington consensus views in which one size - once determined - fits all.
    Report
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on April 21, 2017
    Verified Purchase
    Thank you
    Report
  • udham
    5.0 out of 5 stars Five Stars
    Reviewed in India on March 11, 2015
    Verified Purchase
    excellent
    Report
  • raymond loveridge
    5.0 out of 5 stars Frugal innovation
    Reviewed in the United Kingdom on January 3, 2020
    Verified Purchase
    A foundational book in the ares of economic development.
    Report
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on September 11, 2018
    Verified Purchase
    All fine!
    Report