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New Rules for the New Economy: 10 Radical Strategies for a Connected World Paperback – October 1, 1999

by Kevin Kelly (Author)
4.4 4.4 out of 5 stars 65 ratings
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The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable

Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
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  1. Print length
    192 pages
  2. Language
    English
  3. Publisher
    Penguin Publishing Group
  4. Publication date
    October 1, 1999
  5. Dimensions
    7.76 x 5.08 x 0.44 inches
  6. ISBN-10
    014028060X
  7. ISBN-13
    978-0140280609
  8. See all details
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  1. Out of Control: The New Biology of Machines, Social Systems, & the Economic World
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  3. Excellent Advice for Living: Wisdom I Wish I'd Known Earlier
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Editorial Reviews

About the Author

Kevin Kelly, author of the acclaimed Out of Control (called "required reading for all executives" by Fortune) is editor-at-large of Wired magazine. He has been involved in such cultural innovations as The Hacker's Conference and The Well. He lives in the Bay Area.

Product details

  • Publisher ‏ : ‎ Penguin Publishing Group; First Soft-Cover Edition (October 1, 1999)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 014028060X
  • ISBN-13 ‏ : ‎ 978-0140280609
  • Item Weight ‏ : ‎ 7 ounces
  • Dimensions ‏ : ‎ 7.76 x 5.08 x 0.44 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 65 ratings

About the author

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Kevin Kelly

Kevin Kelly

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Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first seven years. He is also founding editor and co-publisher of the popular Cool Tools website, which has been reviewing tools daily since 2003. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. His books include the best-selling New Rules for the New Economy, the classic book on decentralized emergent systems, Out of Control, a graphic novel about robots and angels, The Silver Cord, an oversize catalog of the best of Cool Tools, and his summary theory of technology in What Technology Wants (2010). His new book for Viking/Penguin is The Inevitable, which is a New York Times and Wall Street Journal bestseller.

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Top reviews from the United States

  • Josef
    5.0 out of 5 stars Remarkable Insight.
    Reviewed in the United States on August 2, 2022
    Verified Purchase
    This man has a phone booth time machine he frequents, returning briefly to our plane simply to share a few notes prior to his next departure. A must read.
    2 people found this helpful
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  • abdullah
    5.0 out of 5 stars Very Powerful Book
    Reviewed in the United States on April 18, 2015
    Verified Purchase
    This book opened my eyes to new way on how to view organization strategy. In the past 10 to 20 years technology become a part of our life and most if not all organization have adopt some of the new technologies. In this book Kelly will explain how organizations should act and adopt the new technologies, how organizations can benefit from it, and how to stay competitive. Also in this book, you will learn how and what strategy your organization should adopt in this new economy. This book will walk you through 10 very important rules to survive in the new economy.
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  • Deborah Leyva
    4.0 out of 5 stars Not revolutionary, BUT...
    Reviewed in the United States on December 29, 2002
    I tend to give a book **** stars when it should be read and ***** when it must be read. This book remains a good read even after the dot-com implosion. Perhaps even a better read afterward since the hype and frenzy are long since gone and the work can better live and die on its own.
    Kevin Kelly, as founding editor of Wired magazine, has long been one of the new economy's chief advocates. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. It is very well thought out and well written. A superb synthesis of new economy thinking. Right or wrong, it does a phenomenal job of putting forth the premises and substantive arguments that make the new economy such a provocative topic. Kelly manages to do this while maintaining a fluid and natural story telling style. Here is a representative sample excerpt:
    "Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives."
    This book both informs and, more importantly, inspires. Its powerful message has no doubt launched careers and changed lives. It will remain an important read for many, many years to come.
    Kevin, like all good pioneers, has taken more than his fair share of "arrows in the back", but don't be mis-led by the naysayers, this one is the real deal.
    12 people found this helpful
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  • Jeph Maystruck
    5.0 out of 5 stars A futurist at his finest
    Reviewed in the United States on March 25, 2013
    Verified Purchase
    Kevin Kelly really hit this one out of the park. I didn't realize it was written in 1998, not 2013 until half way through. It's that good. He's a futurist who believes that business has a logical flow to it. By following the "new rules" in 1998, you would have been very far in front of the curve. Today many of the things he talk about are a must in business. I want to read more from Kevin Kelly after I tried this one.

    Read it.
    3 people found this helpful
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  • Listener on Planet 10
    5.0 out of 5 stars The first, the best, the most essential
    Reviewed in the United States on February 7, 2013
    Verified Purchase
    If you haven't read this book, you're no friend of mine, and you're not as serious as you ought to be about the present and the future.

    Kevin's a genius and this is half of his masterpiece (What Technology Wants is the other half).

    Stop reading reviews and start reading this book!
    8 people found this helpful
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  • Robert
    5.0 out of 5 stars The most powerful book I've read on understanding how the web works
    Reviewed in the United States on August 17, 2014
    Verified Purchase
    Brilliant book for understanding the web and the dynamics of the Internet. The principles have not aged, if anything, they are more impressive given their foresight. If you want to understand principles of the web rather than a discussion of specifics - this is the book for you.
    One person found this helpful
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  • Kim Patrick Kobza
    5.0 out of 5 stars As relevant today as when it was written!
    Reviewed in the United States on June 21, 2015
    Verified Purchase
    Kevin Kelly has to feel great that his work has endured. His description of fundamental principles of the networked economy have proven prescient. Easy read. Solid work.
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  • DcnRenzette
    2.0 out of 5 stars Misnomer -- there's nothing new here...
    Reviewed in the United States on October 7, 1999
    Verified Purchase
    While there are many items in this book that are accurate and reflect the true nature of our "wired" economy, very little of what this author or this environment, for that matter, has to offer is "new.".
    8 people found this helpful
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Top reviews from other countries

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  • HeuteLachtKeinerMehr
    5.0 out of 5 stars Vor 20 Jahren übersehen- unentschuldbar..
    Reviewed in Germany on October 8, 2019
    Verified Purchase
    Kevin Kelly hat die digitalen „Bewegungsgesetze“ der Plattformwirtschaft schon vor 20 Jahren mit diesem Buch vorausgesehen und beschrieben. Er ist aber kein digitaler Newton geworden und vom universitären Milieu und der Consultingbranche übersehen worden- der Mann war ja kein Akademiker. Liest sich heute noch gut.
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  • David
    3.0 out of 5 stars New Rules for the New Economy
    Reviewed in France on April 2, 2013
    Verified Purchase
    A bit tough to read - but very key concepts inside. I found it very worth reading but the writer's flow was a bit tricky for me. Not riveting, but valuable.
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