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Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food (Arts and Traditions of the Table: Perspectives on Culinary History) Paperback – June 24, 2014

by Jon Krampner (Author)

20 customer reviews

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More than Mom's apple pie, peanut butter is the all-American food. With its rich, roasted-peanut aroma and flavor; caramel hue; and gooey, consoling texture, peanut butter is an enduring favorite, found in the pantries of at least 75 percent of American kitchens. Americans eat more than a billion pounds a year. According to the Southern Peanut Growers, a trade group, that's enough to coat the floor of the Grand Canyon (although the association doesn't say to what height).

Americans spoon it out of the jar, eat it in sandwiches by itself or with its bread-fellow jelly, and devour it with foods ranging from celery and raisins ("ants on a log") to a grilled sandwich with bacon and bananas (the classic "Elvis"). Peanut butter is used to flavor candy, ice cream, cookies, cereal, and other foods. It is a deeply ingrained staple of American childhood. Along with cheeseburgers, fried chicken, chocolate chip cookies (and apple pie), peanut butter is a consummate comfort food.

In Creamy and Crunchy are the stories of Jif, Skippy, Peter Pan; the plight of black peanut farmers; the resurgence of natural or old-fashioned peanut butter; the reasons why Americans like peanut butter better than (almost) anyone else; the five ways that today's product is different from the original; the role of peanut butter in fighting Third World hunger; and the Salmonella outbreaks of 2007 and 2009, which threatened peanut butter's sacred place in the American cupboard. To a surprising extent, the story of peanut butter is the story of twentieth-century America, and Jon Krampner writes its first popular history, rich with anecdotes and facts culled from interviews, research, travels in the peanut-growing regions of the South, personal stories, and recipes.

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Editorial Reviews

Review

Jon Krampner's Creamy and Crunchy is a delightful book about America's most popular nut butter and sandwich spread. It is action-packed, peopled with medical professionals and corporate giants, captains of industry and hard-hitting advertisers, vegetarians and health-food advocates, and farmers and peanut-butter lovers. It is a well-written, fast-paced, surprising tale about the delicious food we thought we knew. One nibble, and you can't stop reading! (Andrew F. Smith, editor in chief, The Oxford Encyclopedia of Food and Drink in America)

As a peanut-butter aficionado, I found this an excellent, convincing book written in a casual, journalistic, almost folksy style that cleverly disguises the real research done for it. (Noël Riley Fitch, author of Appetite for Life: The Biography of Julia Child)

Creamy and Crunchy is a witty, encyclopedic history of one of America's most iconic processed foods. It is chock-full of fun facts and surprising insights into the way we eat today. (Aaron Bobrow-Strain, author of White Bread: A Social History of the Store-Bought Loaf)

Enjoyable and informative. (Jon Michaud New Yorker)

well written and at times very witty... (Justin Peters Washington Monthly)

A great book has been born. (Yum.fi)

A comprehensive and entertaining account of peanut butter and how this popular food assumed its place in American food culture.... This informal, folksy discussion will likely appeal to curious consumers and those interested in the history of food. (Library Journal)

Jon Krampner is a wonderful guide to the many paradoxes of this all-American food... (Bee Wilson Times Literary Supplement)

A lively and entertaining book. (Rob Hardy The Columbus Dispatch)

Creamy and Crunchy is the definitive history of this scrumptious staple, an entertaining and informative read. (The Past in Review)

About the Author

Jon Krampner is the author of The Man in the Shadows: Fred Coe and the Golden Age of Television and Female Brando: The Legend of Kim Stanley. He received an A.B. in English literature from Occidental College and an M.A. in journalism from the University of Wisconsin–Madison. He lives in Los Angeles.

Web site: www.creamyandcrunchy.comE-mail: pbj@creamyandcrunchy.comTwitter: @pbj06

Series: Arts and Traditions of the Table: Perspectives on Culinary History
Paperback: 320 pages
Publisher: Columbia University Press; Reprint edition (June 24, 2014)
Language: English
ISBN-10: 0231162332
ISBN-13: 978-0231162333
Product Dimensions: 5.8 x 1 x 8.8 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review: 20 customer reviews
Amazon Best Sellers Rank: #462,578 in Books (See Top 100 in Books)
- #274 in Books > Business & Money > Industries > Restaurant & Food
- #711 in Books > Cookbooks, Food & Wine > Cooking Education & Reference > History
- #752 in Books > Cookbooks, Food & Wine > Cooking by Ingredient > Natural Foods

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W. Kevin Hazzard

Gained Five Pounds Pounds Reading This Great Book

February 6, 2013

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I liked peanut butter when I bought this book. Now I love peanut butter. Reading it wasn't easy for a couple of reasons. (A) It's written like a traditional history book, not as a story. In my humble opinion, history deserves to be told like a story so that we can relate to it better. The writer treats the subject almost like journalism of the past. The book is well written but it takes some work to get through it. It's worth the labor because it really is a gem of a book that deserves consideration if you love the traditions and trappings of Americana and American culture in general. Peanut butter truly is an American food.

Reason (B) for taking me a while to get through this book is that I felt the need to experiment with peanut butter along the way. I bought "exotic" peanut butters made with Spanish peanuts, Valencia peanuts and Virginia peanuts. The differences in the qualities of these varieties was striking. Having really only eaten Peter Pan, Jif and Skippy brands of peanut butter for the past half century, I had no idea that other brands even existed. Now, when I'm in a health food store or boutique that carries some odd brand of peanut butter, I read the labels carefully and share the "ah ha" moments and stories about the perceived origins of the products with my wife. My total immersion into the world of peanut butter thanks to Mr. Krampner's great book added an inch to my waistline which I now have to work off. Thank you Mr. Krampner for the years of work that it took to put this book together.

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Richard M. Mahler

A tasty treat

December 20, 2012

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Like millions of Baby Boomers, I grew up on peanut butter. How many hundreds of Skippy (extra chunk style) peanut butter sandwiches did my mom send to school with me? I dunno, but such sandwiches still spell c-o-m-f-o-r-t to me 50 years later, although I've switched to Trader Joe's organic crunchy in the interim. Jon Krampner tells, with engaging good humor and impressively researched detail, the fascinating story of this truly all-American foodstuff. Who knew, for example, why mainstream PB became so sweet and smooth? Or how Skippy fell from its pedestal as the top seller? Or the complicated processes involved in growing, harvesting, and roasting those humble peanuts? I loved this book and didn't want it to end. Like a perfectly executed PBJ, Krampner's offering is by turns reassuring, nourishing, and delicious.

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Kevin Ryan

Does for PB what Kurlansky did for Salt

August 3, 2013

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Krampner set out to make a book about peanut butter much like what Mark Kurlansky did for Salt, one of my favorite non fiction works. He did it. Hope he follows up with something else, because he is both informative and entertaining. Now to the store to get some of those special brands he mentions.

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Michael Lopez

Five Stars

March 18, 2015

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very revelatory

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Eleanor S. Buchinski

Creamy and Crunchy

April 6, 2013

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I got this for my 81st birthday and am eagerly looking forward to reading it. I've always liked peanut butter.

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G. C. Covington III

Very Interesting

February 18, 2013

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This book is very informative, but is probably a little long. It is full of more information than I ever wanted to know about the history and development of Peanut Butter

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Ann B. Webb

Peanut Butter and Jelly

January 28, 2013

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If you love peanut butter, this is the book for you! A well written look at peanut butter, fun to read with lots of little tidbits that any self-respecting PB&J person will enjoy.

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L. Miller

Four Stars

March 7, 2015

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Fun ready and educational

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