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Nick Bilton

I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted Paperback – October 4, 2011

by Nick Bilton (Author)

31 customer reviews

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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
   • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
   • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
   • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
   • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
   • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

Editorial Reviews

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"A bold and provocative look at the future of storytelling. It’s about the virtues of video games, the science of cocktail parties, and the new business model of journalism. It’s about a world in which the medium is mostly irrelevant, and the message is everything. Read this book if you want to get your message right.”
—Jonah Lehrer, author of the New York Times bestseller How We Decide

“Nick Bilton has written a rollicking, upbeat guide to the digital world—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times into a new age of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”
—Clive Thompson, Wired magazine columnist and contributing editor

“Bilton doesn’t just live in the future, he also understands the past. I Live in the Future explains how our communications tools shaped our present, how new tools are shaping our future, and what we should do to take advantage of all this opportunity.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

About the Author

NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he is also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.

Paperback: 304 pages
Publisher: Crown Business; 1 edition (October 4, 2011)
Language: English
ISBN-10: 0307591123
ISBN-13: 978-0307591128
Product Dimensions: 5.2 x 0.7 x 8 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review: 31 customer reviews
Amazon Best Sellers Rank: #1,194,140 in Books (See Top 100 in Books)
- #1232 in Marketing & Consumer Behavior
- #320 in System Theory
- #3368 in Strategic Business Planning

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daveyd

They are not coming back

March 20, 2019

Format: PaperbackVerified Purchase

Author Nick Bilton is unequivocal in his prediction that the printing press, the DVD player, newspapers, cable television, and eventually most analog connections will catabolize into insouciance.
More Than a few pages are devoted to the ubiquity of pornography, a subject that seemingly has no historical beginning, no classical ending, and an invincibility that wars, economies and parodies are incapable of disempowering or displacing. In ancient Greece visitors will find statues and paintings of lewd and phallic models, A famous French writer boasted that his stories and books of sex sold more copies than were sold of the Bible. Current Web offerings include sex images and videos of porn that reflect considerable on-line demand subscriptions. In 2000 the industry captured an estimated annual revenue of $20 billion.
Before the Gutenberg printing press in the 1400's one of Europe's largest libraries (Cambridge) housed a total of 122 books all of which were made by hand. The current Internet has 2 billion users.
Today consumers are buying music, concert tickets, nonfiction books, movie seats, and of course porn. But the newsprint industry is in decline as providers are going out of business in large numbers.
Futurists envision an Internet of Things where sensors embedded in our underclothing, and elsewhere, will provide weather and other information in real time with regularity. Change is a constant that cannot be controlled, will not ever stop, and is currently at the mercy of the Internet and other technologies.

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Mortimer Duke

Blog-level analysis in a book

March 20, 2012

Format: PaperbackVerified Purchase

If by the future, you mean "Person in Brooklyn who likes gadgets and has a tech blog" then it's an accurate title. This book is really already so dated (after a year and a half) that it feels about as relevant as an article about the ipad 2.

Mr. Bilton would like to be a tech guru and prognosticator, and maybe he knows something more than what's in this book, but content-wise he just doesn't present any new ideas or unifying themes. The analysis doesn't go beyond what appear to be a series of blog-length commentaries stitched together. I would be surprised if there are companies out there who would take this seriously as a guide to future trends; it's just so surface-level and I can't see any real reason to see this as profound.

Problems are often in a complete misunderstanding of the arguments in the area (interpreting 3 hours of action video gaming as "long form" media), and more especially in a lack of ownership of ideas ("according to ...."). This would like to be a Malcolm Gladwell book, but while Gladwell brings simplicity to a complex topic, it's not just by dumbing things down, but by articulating real ideas -- whether you agree with him or not -- and bringing some substance to the debate while keeping things readable. What this book needs is a reason to exist besides being a career-promoting vehicle for a blogger.

10 people found this helpful

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Amazon Customer

This isn't about the future - it's about how great the present can be

October 5, 2010

Format: HardcoverVerified Purchase

Nick's book is every bit as good as his writing as the lead technology writer for the Bits section. It's a hell of a read - fast paced and keeps you glued; perfect for a plane or a beach.

There's just one great lie about this book: that it's about the future. I almost didn't read it for that reason - guesses about the future are wrong so often that you might as well just read science fiction. But that's not what the author's writing about. He tells us about the present, speeding by us at 100 mph. From the opening admission that he no longer reads his own paper (at least not on paper) to the cautionary ending, this is only about the future insofar as you're not keeping up with the present.

And this present is a delight indeed.

2 people found this helpful

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J. C. Santos

The most obsolescent book

July 20, 2019

Format: PaperbackVerified Purchase

The book is ephemera. If you delay reading it for two weeks, most of its assertions have gone stale.

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Gareth Kay

An important readier on what media is becoming (and why we shouldn't be afraid)

September 27, 2010

Format: HardcoverVerified Purchase

I've been a fan of Nick's writing on the New York Times' 'bits' blog for some time. His first book doesn't disappoint.
It takes along and broad view of how technology is changing culture and, in particular, media. It looks at the important 'slow' impact and delivers some important thinking in a provocative, fun wrtiting style that moves at a good clip. I devoured the book in one flight.
Alongside Shirky's 'Cognitive Surplus' and Kevin Kelly's forthcoming 'What Technology Wants' this is one of three important books this year that gives us a better map of the impact of technology. Well worth a read.

3 people found this helpful

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Vratislav Šlajer

It turned me into techno-optimist

October 9, 2010

Format: Kindle EditionVerified Purchase

It reads as long NY Times article and even though there is lots of interesting research mentioned it does not say anything really surprising. But what is great about the book is its optimism and openness to the new. Basically it says that our world is changing and even though this transition might be bumpy there is no need to worry. We have been there before and change is good. It turned me in to a techno-optimist, at least now in a days after reading it. I would definitely recommend it. And it was a first book I bought on my Kindle - impulse buy after I read an article in NY Times about it on my Kindle while traveling in a city tram.

2 people found this helpful

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Ramiz

Four Stars

July 19, 2017

Format: HardcoverVerified Purchase

Insightful

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hagoleshet

More about the present than the future

November 21, 2010

Format: HardcoverVerified Purchase

I bought the book because I assumed by its title that it will be a clever analysis of how the near future (next 5 years) will look like, evaluating trends and things to notice and maybe make sure that we're part of on a business level.
But the book was less about the "I live in the future and this is how it looks" and much more about the sub-title "Why Your World, Work, and Brain Are Being Creatively Disrupted". The review of different current trends is nice for someone who's not involved in this fields already. So if the book wasn't called "I live in the future" it would be a good description of what it is and I'd probably wouldn't have been as disappointed.
So if you're looking for future trends this isn't the book for you (there are just a few highlights in that regard). If you're looking for some overview of the current trends then this is good enough.

15 people found this helpful

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