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Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything Hardcover – April 21, 2009

4.2 4.2 out of 5 stars 52 ratings

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The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.

We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In
Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.

Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.

But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

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4.2 out of 5 stars
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Top reviews from the United States

  • Reviewed in the United States on March 20, 2018
    I loved this book. I'm shocked that it doesn't have higher reviews, but I suspect most of them are people who are fans of Goleman's past work on Social Intelligence and Emotional Intelligence. Having read both of those books, I will say that this book has a less academic rigor to it. I've also read a handful of books in the social impact space (Cradle to Cradle, Death by Rubber Duck, Zero Waste, etc), yet still found quite a bit of value (and enjoyment) from my reading of Ecological Intelligence.

    Some highlights: Goleman's arguments for Radical Transparency. I like the chapter on "The Information Gap," and information asymmetry. As well as all the discussions of LCA (Life Cycle Analysis) as it relates to some of the companies profiled (like Wal-Mart, etc.).
    2 people found this helpful
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  • Reviewed in the United States on July 13, 2012
    A must read for anyone exploring sustainable activities. Daniel Coleman has focused perspective that illuminates details of the world of sustainability. Going green is a necessity in today's economy and this book will help you with the process.
    One person found this helpful
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  • Reviewed in the United States on November 25, 2010
    I recommend it. Nothing else quite like it out there. I'm literate and numerate and in these times there's a huge need to be eco-literate to go with the other two. I recommend Innumeracy also. You don't want to be innumerate. Climate science is way too complex to grasp if you don't have some basic foundation.
    2 people found this helpful
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  • Reviewed in the United States on February 8, 2014
    I love to read books by him I have learn so much. I recommend it. I am going to read and buy more books by him.
  • Reviewed in the United States on January 31, 2011
    Am about half way through book and am pleased to find it not a "scare tactic" argument but a rational and level approach to our current ecological crisis. Interesting and educational read.
  • Reviewed in the United States on October 23, 2014
    I'm reading this for a class. It is very informative but I just feel like it just yells at you how bad people are taking care of the world. My teacher loves it but me as well as a few other students feel like it is just too much bashing on people
  • Reviewed in the United States on September 22, 2014
    Needed it for a college course, great information and viewpoints.
    One person found this helpful
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  • Reviewed in the United States on September 14, 2022
    If I could return this book I would. The first chapter is interesting but after that it's just a whole lot of corporate and people shaming. I read the first 50 pages and just want to throw it in the trash. The author could have done this book with half the pages printed so he is causing harm to the environment.

Top reviews from other countries

  • Balakrishna
    4.0 out of 5 stars Four Stars
    Reviewed in India on December 19, 2017
    Very much useful book