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Clean Money: Picking Winners in the Green Tech Boom Hardcover – December 3, 2008
Purchase options and add-ons
- Print length288 pages
- LanguageEnglish
- PublisherWiley
- Publication dateDecember 3, 2008
- Dimensions6.3 x 1.02 x 9.4 inches
- ISBN-100470283564
- ISBN-13978-0470283561
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Editorial Reviews
Review
"A breezy, easy read that delivers a useful introduction to the emerging concept of making money in clean and green stocks. I recommend it!"
–Dr. Rob Wilder, CEO and Manager, WilderHill Clean Energy Index (ECO)
"The urgency of reducing our dependence on fossil fuels and polluting technologies is giving rise to fantastic investment opportunities. Rubino’s Clean Money is a cleverly-written and insightful roadmap to green investing, the new financial frontier, and provides the essentials of each new technology with an eye on making a killing in the years ahead."
–Shayne McGuire, Director of Global Research, Teacher Retirement System of Texas
"Clean Money captures the ongoing shift to a green economy. External environmental costs are going to be internalized, producing the most significant change in the global economy since the industrial revolution and transforming the way everyone does business. This book answers many of the questions we get every time we sit down with new investors."
–Matthew Patsky, Portfolio Manager, Winslow Green Mutual Funds
"Clean Money provides a comprehensive overview of what promises to be one of the best global investment themes of the coming decade. Whether you are an individual investor or a professional advisor, this book deserves a prominent place in your investment library."
–Peter Schiff, President, Euro Pacific Capital and author of Crash Proof: How to Profit from the Coming Economic Collapse
"An entertaining, crystal clear guide for anyone who is thinking about investing in the environmental technology sector. John Rubino mixes fascinating case studies with astute, well researched analysis on the pros and cons of each of the sectors currently contributing to the runaway train that is the new energy revolution. A great read."
–Louise O'Halloran, Executive Director, Responsible Investment Association Australasia
"John Rubino's Clean Money finds the signal of truth in the noise of hype in the green investing market, zeros in on the most relevant and promising companies and technologies, and navigates the treacherous macro-economic waters that may cause investors to jump into the alternative energy market either too early or too late. Essential reading for investors seeking to profit from the coming boom in clean energy."
–Eric Janszen, founder and President of iTulip, and author of the forthcoming The New New Deal
From the Inside Flap
Today, we face unprecedented environmental and energy challenges. But for astute investors, this might actually be good news, because big, complex problems create vast opportunities. Solutions for global warming or Peak Oil will be worth literally trillions of dollars, and capital, as a result, is pouring into "clean" technologies like solar power and desalination. Understand this transition and avoid its many pitfalls and you have a chance to profit from one of tomorrow's great bull markets.
With Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. His two previous books were right on target, correctly predicting the recent housing bust and credit crisis, and helping many readers achieve financial independence. Now, with Clean Money, Rubino skillfully explains:
Why green tech will be the investment opportunity of a lifetime
How to build a clean-tech portfolio that fits your temperament and circumstances
Why the hottest green sectors are also the most complex and risky
How to approach this market wisely by separating reality from hype
This accessible guide introduces a variety of clean energy sources from solar power and wind to geothermal and biofuels and shows how these renewable resources will spawn successful companies and rising share prices. Clean Money also clearly explains newer concepts like emissions trading and desalination that will play major roles in the transition to sustainable abundance. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.
After putting the clean-tech boom in perspective, Clean Money presents a series of investment strategies for building your own portfolio of clean-tech stocks, while helping to minimize the risks that always accompany markets with extraordinary upside potential.
A growing number of outlets offer investors a general sense of clean tech's potential, but very few explain exactly how to safely navigate this complex market. Clean Money fills that void by presenting a wide range of strategies based on common sense, the history of previous booms, and the ideas of money managers at the forefront of this fast-moving field. While there is no one-size-fits-all answer to picking winners in this dynamic arena, there are strategies that will both feel right and increase your odds of success and this book will show you what they are.
From the Back Cover
Today, we face unprecedented environmental and energy challenges. But for astute investors, this might actually be good news, because big, complex problems create vast opportunities. Solutions for global warming or Peak Oil will be worth literally trillions of dollars, and capital, as a result, is pouring into clean technologies like solar power and desalination. Understand this transition--and avoid its many pitfalls--and you have a chance to profit from one of tomorrow's great bull markets.
With Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. His two previous books were right on target, correctly predicting the recent housing bust and credit crisis, and helping many readers achieve financial independence. Now, with Clean Money, Rubino skillfully explains:
Why green tech will be the investment opportunity of a lifetime
How to build a clean-tech portfolio that fits your temperament and circumstances
Why the hottest green sectors are also the most complex and risky
How to approach this market wisely by separating reality from hype
This accessible guide introduces a variety of clean energy sources--from solar power and wind to geothermal and biofuels--and shows how these renewable resources will spawn successful companies and rising share prices. Clean Money also clearly explains newer concepts like emissions trading and desalination that will play major roles in the transition to sustainable abundance. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.
After putting the clean-tech boom in perspective, Clean Money presents a series of investment strategies for building your own portfolio of clean-tech stocks, while helping to minimize the risks that always accompany markets with extraordinary upside potential.
A growing number of outlets offer investors a general sense of clean tech's potential, but very few explain exactly how to safely navigate this complex market. Clean Money fills that void by presenting a wide range of strategies based on common sense, the history of previous booms, and the ideas of money managers at the forefront of this fast-moving field. While there is no one-size-fits-all answer to picking winners in this dynamic arena, there are strategies that will both feel right and increase your odds of success--and this book will show you what they are.
About the Author
Product details
- Publisher : Wiley; 1st edition (December 3, 2008)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 0470283564
- ISBN-13 : 978-0470283561
- Item Weight : 1.04 pounds
- Dimensions : 6.3 x 1.02 x 9.4 inches
- Best Sellers Rank: #3,494,791 in Books (See Top 100 in Books)
- #839 in Green Business (Books)
- #1,087 in Oil & Energy Industry (Books)
- #6,164 in Environmental Economics (Books)
- Customer Reviews:
About the author

John Rubino runs the popular financial website DollarCollapse.com and contributes regularly to CFA Magazine. His books include The Money Bubble (co-authored with GoldMoney's James Turk, 2013), Clean Money: Picking Winners in the Green-Tech Boom (2008), The Collapse of the Dollar and How to Profit From It (also with GoldMoney's James Turk, 2008), How to Profit from the Coming Real Estate Bust (2003), and Main Street, Not Wall Street (1998). After earning a Finance MBA from New York University, he spent the 1980s on Wall Street, as a Eurodollar trader, equity analyst and junk bond analyst. During the 1990s he was a featured columnist with TheStreet.com and a frequent contributor to Individual Investor, Online Investor, and Consumers Digest, among many other publications.
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Maybe the most important theme of the book is that green tech, being such a cutting edge field, is going to be even more competitive than the tech revolution of the nineties. There will be some very big winners, but there will also be many losers. You or your mutual fund may invest in companies that appear sound and promising today only to have some new technology come along and rapidly replace your company's competitive advantage. There are so many "killer breakthroughs" out there that even though green tech overall is where the money is going and where the money is going to be made, that you have to watch out for a breakthrough by a competitor that could make your technology obsolete overnight.
Read it. Rubino is an excellent writer--one who's easy to understand and one who can provide good information.
The only downside was it seems like this was written before the financial collapse, which has definitely taken a negative toll on the growth of clean tech. I would have loved some insight from the author about what this would mean for each industry or even just clean tech as a whole (if he does mention it I apologize, I am about 2/3 through the book). The good news is as the economy picks up clean tech will become a bigger issue again. I recommend this book to anyone interested in clean energy.
Not that this author is likely to admit it. He's off chashing the next "flavor of the month" idea.
Guys like him are Rubino are fun, they can mess with your head a bit, for kicks. I recommend not letting him mess with your portfolio.
As one example, did you know that China's meet consumption doubles every 10 years and India consumes twice as much poultry currently then it did at the turn of the century, just 8 years ago. While global population is growing in the very low single digits, meat consumption is likely to grow far faster or by 25%, by year 2020. Producing meat is a huge user/abuser of water and so clean water will likely be a huge business -and problem- in the future.
There are many such real examples across the whole spectrum on why the green tech boom will present enormous opportunities, not just challenges. At the end of each chapter the author lists some companies which are part of the industry/tropic he reviewed.
One thing which was incomplete is the section on investing in international stocks, this was the only feeble part. As many of the most interesting green companies reside outside the US and so besides offer the investor geographical, national as well as currency diversification.
Investing in non-US country shares, in the US, is always more expensive commission wise. And its very important to get all the dividends and rights offerings, i.e. the shareholder benefits. In the past, regardless of what they say to you, US foreign specialist brokers on this have been less then good. And all are more expensive to deal with. Also, repatriation of funds and gains/dividends is rarely an issue of concern. The section on how to trade foreign stocks could/should be expanded on.
There should be a good follow-up on that, as many US residents/citizens want to get going internationally but are understandably naive on this and should not rely on US brokers for trade executions besides research on which companies to consider for investment.
What the author should state, as one example, is that true believers in foreign markets, (which lets face it more USA savers should be now, post US crisis/fallback), should consider opening a brokerage account directly in that country...even visit that country if they want, as it would be US tax deductible. That way they will save much on regular brokerage commissions which is a continued expense for the life of the investment. Depending on how much they plan investing, they can tax deduct a trip/holiday, and besides then get the local broker company research...and perhaps find an independent objective local source of information.
Paul A. Renaud.
[...]
* "There will be hundreds of billions of dollars worth of alternative energy investments made around the world over the next two decades, creating millions of new jobs." Change For America A progressive blueprint for the 44th President. Edited by Mark Green and Michele Jolin Just Published, 2009.
I do know that books came in great condition and in time frame promised.


