"A little book with big advice. Jason Zweig . . . doesn’tpromise investors the moon, but in language that everyone canunderstand, he offers solid, common-sense steps to protect andimprove their portfolios. . . Such advice is consistent with thebigidea of Zweig’s book: If an investment looks too good tobe true, it probably is. And he offers a useful process to helpreaders remember it."
—SmartMoney.com
"There are very few in the financial media whose material Iwould consider recommended reading. Wall Street Journal columnistJason Zweig is one of them, and his new book is one you shouldconsider. His latest work adds to his reputation for booksthat not only provide important insights into the winninginvestment strategy, but are also good reads. This little book isfilled with sage counsel from which even sophisticated investorscan benefit. . . His book also provides advice on how to avoid manyof the behavioral mistakes investors keep repeating. As WilliamBernstein, who wrote the forward, put it: ‘Jason Zweig knowsyour financial demons, where they live, why they’re makingyour poor, and how you can beat them."
—Larry Swedroe, CBS MoneyWatch
This book is a well written, fascinating page turner that I readin one sitting with a big bag of microwave popcorn. Yet, Idon’t just recommend a book because it was thoroughlyenjoyable. The main reason to read this book is that it can put youon the path toward reaching financial freedom. But it’s up toyou and whether you’d rather spend your retirement yearspursuing your interests, or spend them asking strangers ifthey’d like their value meal supersized.
—Allan Roth, Founder of Wealth Logic, and author of How ASecond Grader Beats Wall Street
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