Steve Jobs & the World of Mobile Insights for the Future (includes 2-in-1 bonus book "Apps: The Inside Scoop"): PATRICK MEYER - "The CEO Futurist" and Business 3.0 expert: 9780578106854: Amazon.com: Books

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Steve Jobs & the World of Mobile Insights for the Future (includes 2-in-1 bonus book "Apps: The Inside Scoop") Hardcover – January 1, 2012

by PATRICK MEYER - "The CEO Futurist" and Business 3.0 expert (Author)

3 ratings

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The focus of this two-in-one book is to give you the insights on mobile, where it is now, and its path into the future. Patrick Meyer does this starting with Steve Jobs , the inspiring CEO of Apple, and the resulting "Clash Of The Titans" (versus Google, Microsoft, Facebook, Amazon.com, etc.). This will give you the inside scoop on mobile, social and the emerging 3.0 world around you, and help "Shift Your Game" to a new level. The flip the book over and enjoy the second one on the Steve Jobs created world of apps in "Apps: The Inside Scoop". Here Patrick (former President, NA of the global apps leader Sourcebits) provides an insider's viewpoint on the true dynamics behind the magical little software packets for smartphones and tablets. Plus: Since NFC will be a predominant lifestyle technology in the emerging mobile future, is the "first NFC empowered book." You may have noticed the Thinaire medallion on the cover of the book. Just Tap! and a whole new world unfolds...the latest on the book and other related items to engage in.

Print length

88 pages
Language

English
Publisher

Ignite
Publication date

January 1, 2012
ISBN-10

057810685X
ISBN-13

978-0578106854
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Product details

Publisher ‏ : ‎ Ignite; 1st edition (January 1, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 88 pages
ISBN-10 ‏ : ‎ 057810685X
ISBN-13 ‏ : ‎ 978-0578106854
Item Weight ‏ : ‎ 1.25 pounds

Best Sellers Rank: #13,755,026 in Books (See Top 100 in Books)

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3 ratings

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Mostly Mosaicish

Truly worth it!

Reviewed in the United States on November 8, 2012

Leave it to a marketing guru to talk about innovation in a book format that is entirely, well... innovative. Patrick Meyer usually has the ear of the business elite when he speaks, and in this book he shares his expansive knowledge on the people and concepts of the new mobile world. Entertainingly delivered in a double-barrel method with PhD-level ammo, Meyer explains Steve Jobs, the evolution of mobile technology software, and what makes smartphones smart. It's a great education with fascinating stories and invaluable insights. Well worth the read.

3 people found this helpful

A Must Read for All Business Leaders

Reviewed in the United States on September 26, 2012

Great insights into the future of mobile by master innovator and thought leader Patrick Meyer. A builder of brands and businesses, and a senior advisor to CMOs and CEOs who lead the world's top brands, Patrick is a visionary and a business leader who is passionate about inspiring individuals to embrace creativity and innovation. The book is beautifully-formatted and designed for a great user experience. Dive in and enjoy!

One person found this helpful

Worth reading both books (2-in-1)...You will not be disappointed!!

Reviewed in the United States on July 17, 2013

This book(s) (both of them) really opened my eyes to an industry that didn't exist that long ago.
Meyer explains many insights that might not have been apparent to people outside of the 'app-world'.
The in-depth historical perspectives on Steve Jobs & and the app industry can serve as an excellent primer to the uninitiated or anyone wanting to familiarize themselves in this burgeoning market.
I had the privilege of meeting Patrick at a book signing in NYC earlier this year, and he could not have been more gracious.
His take on this technology is both fresh and informative. This guy really knows his stuff!
If you want an 'out-of-the-box' look at the future of apps and how we utilize (& develop) them, you must read this book!
Worth reading both books (2-in-1).
Looking forward to Patrick's next publication.
You will not be disappointed!!

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