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Start Small, Stay Small: A Developer's Guide to Launching a Startup Paperback – June 8, 2010

by Rob Walling (Author), Mike Taber (Editor)

90 customer reviews

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Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes:

You don't have $6M of investor funds sitting in your bank account
You're not going to relocate to the handful of startup hubs in the world
You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options

There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

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Editorial Reviews

About the Author

Rob is a serial startup startup founder, angel investor, and author. He's been sharing his startup insights since 2005. Rob has written 3 books about how to start startups, been interviewed in the Wall Street Journal, Forbes and Inc., and reached hundreds of thousands of people through hundreds of interviews, talks, books and articles.

Paperback: 212 pages
Publisher: The Numa Group, LLC (June 8, 2010)
Language: English
ISBN-10: 9780615373966
ISBN-13: 978-0615373966
ASIN: 0615373968
Product Dimensions: 6 x 0.5 x 9 inches
Shipping Weight: 13.4 ounces (View shipping rates and policies)
Average Customer Review: 90 customer reviews
Amazon Best Sellers Rank: #317,553 in Books (See Top 100 in Books)
- #2807 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Randall Degges

Possibly the Best Book on Developer Startups Ever Written

October 15, 2010

Format: Kindle EditionVerified Purchase

I'm a programmer. I really love writing software, both personally and professionally. I've always wanted to start my own software business, but have never had the willpower in myself to make it happen.

Rob's book has totally changed that.

This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.

The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).

After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.

Rob, if you're reading this, thanks for writing this book.

**Update**: Since writing this review wayyy back when I've done quite a lot. I've started 2 companies, both of which have been fairly successful -- the largest of which is OpenCNAM (https://www.opencnam.com/), a very popular API service for software developers. I've also written two books, edited two more (for real publishers), and done quite a lot of hacking in between. It's been more than 5 years since I wrote this original review, but this is still my favorite book.

85 people found this helpful86 people found this helpful

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Arturo Ceballos

This book has saved me tons of time, money, and embarrassment!

November 23, 2016

Format: PaperbackVerified Purchase

I loved this book!

Rob outlined what I believe to be some very fundamental ideas that anybody can put into practice immediately which will prove to be extremely valuable!

I think nowadays a lot of people believe they need a lot of money to start a business or prove a concept and this book turns that way of thinking completely on it's head. I'm guilty of thinking that way as I have been fascinated with watching shows like Shark Tank, the Profit and others that are very similar. Nowadays you hear about that big VC backed company on Tech Crunch and want to believe that that's the only way to get your startup off the ground. I even went to the extent of participating in an accelerator in the bay recently and while that was an amazing experience that taught me a lot, I've learned that getting an investment isn't the only way to get your company off the ground.

Since reading this book I've been able to test several ideas of my own (all within a month) for hardly any money (about $100) and am expecting to see a return on my investment very soon now.

Before this book I would built out an entire application (a very time consuming process) come to find out that it wouldn't work 6 months and several thousand dollars later.

This book has helped me avoid those pitfalls so I'm really glad I read it.

I HIGHLY recommend anybody looking to start an ecommerce, software, and even a traditional business read this book as a lot of the concepts still apply to traditional businesses.

4 people found this helpful5 people found this helpful

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D. Simmons

Very practical and worth it's price in ideas alone

February 14, 2011

Format: Kindle EditionVerified Purchase

Great read. The author does a nice mix of adding the basics of marketing with specific information for software developers. But don't shy away from this book if you are not selling software online. This book is a must read for ANYONE who is starting a small online business and needs to market their product/website. Period.

I have made many notes and plan on going back through this book a few times to squeeze out every idea and work it into my business plan(s).

And when I say the author has added the basics of marketing - it is distilled down to something actionable. This information is very similar to information that I personally have learned in those very expensive 4-day marketing workshops. Little things like dollarizing your product's worth / your time. Settings goals. Writing them down. And many other classic teachings condensed into something fun to read.

Add to that [solid marketing info] modern examples and tool referrences and you have a book that very current. Specific current online marketing techniques are reviewed. He even breaks down effective ways to design your website for maximum conversion.

If you're still not sure... Google the book's title and you will be able to download/sample the first chapter for free. That's what hooked me! Or save yourself the hassle and buy it now!

9 people found this helpful10 people found this helpful

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