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The Myth of Digital Democracy Paperback – November 16, 2008

by Matthew Hindman (Author)
3.0 3.0 out of 5 stars 10 ratings
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Is the Internet democratizing American politics? Do political Web sites and blogs mobilize inactive citizens and make the public sphere more inclusive? The Myth of Digital Democracy reveals that, contrary to popular belief, the Internet has done little to broaden political discourse but in fact empowers a small set of elites--some new, but most familiar.


Matthew Hindman argues that, though hundreds of thousands of Americans blog about politics, blogs receive only a miniscule portion of Web traffic, and most blog readership goes to a handful of mainstream, highly educated professionals. He shows how, despite the wealth of independent Web sites, online news audiences are concentrated on the top twenty outlets, and online organizing and fund-raising are dominated by a few powerful interest groups. Hindman tracks nearly three million Web pages, analyzing how their links are structured, how citizens search for political content, and how leading search engines like Google and Yahoo! funnel traffic to popular outlets. He finds that while the Internet has increased some forms of political participation and transformed the way interest groups and candidates organize, mobilize, and raise funds, elites still strongly shape how political material on the Web is presented and accessed.



The Myth of Digital Democracy. debunks popular notions about political discourse in the digital age, revealing how the Internet has neither diminished the audience share of corporate media nor given greater voice to ordinary citizens.

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  1. Print length
    200 pages
  2. Language
    English
  3. Publisher
    Princeton University Press
  4. Publication date
    November 16, 2008
  5. Dimensions
    6 x 0.75 x 9 inches
  6. ISBN-10
    0691138680
  7. ISBN-13
    978-0691138688
  8. See all details
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  • oded
    3.0 out of 5 stars This book brings interesting data, but its analysis seems lacking
    Reviewed in the United States on June 2, 2014
    Verified Purchase
    Hindman's research brings solid data that describes web traffic and voice distribution. Yet his conclusions sometimes seem predetermined. Does the dispersion of voice among a multitude of small blogs proves that they are irrelevant? Or does it prove that voice is indeed distributed? It seems that Hindman is measuring the new media according to old media logic. He ignores outlets that reach less than 1% of the readers and uses this as proof that big outlets still dominate the market, even though he himself acknowledges that they cover only 20% of the readership, and that if we are to under stand the reading habits of the top 50% of readers (top as in reading the top read websites) we have to widen our view to include the top 500(!) outlets. One cannot ignore the feeling that Hindman had a certain conclusion in his mind before writing this book, and that his interpretation of the data is somewhat biased due to that. Still, it is an interesting book for whoever is looking for a simple review of current trends in online political participation.
    2 people found this helpful
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  • Seth Horning
    5.0 out of 5 stars Fun take on democracy on the Internet
    Reviewed in the United States on June 19, 2013
    Verified Purchase
    It's not what we think. Most of us use the internet for porn apparently. I think the book was a fascinating, if not depressing, look at how we use the Internet and whether it is truly living up to the hype of making us better informed and more active citizen participants in our governments.
    One person found this helpful
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  • Ian Jensen
    2.0 out of 5 stars Don't use this if you need to build a bibliography.
    Reviewed in the United States on April 4, 2012
    Verified Purchase
    there's no bookmarks or page information. I wouldn't buy this if you were using for a class project and need to reference pages.
    2 people found this helpful
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  • Avid Reader
    3.0 out of 5 stars Three Stars
    Reviewed in the United States on April 30, 2015
    Verified Purchase
    Well researched and written, but with insufficient evidence to support what ultimately seem to be invalid conclusions.
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  • Mark Mills
    3.0 out of 5 stars US democracy and the Internet
    Reviewed in the United States on December 7, 2011
    Hindman starts by discussing the academic origin of the book, and a broad review of the generally optimistic expectations most have of the Internet's impact on US democracy. Hindman repeatedly states the naive early read on how the Internet would impact US elections. It runs like this, the Internet will give voice to those silenced by big media.

    Hindman avoids going into any details about how US democracy works by simply saying the term is merely a positive adjective, not a logical set of principles. After arguing at some length that democracy can't be defined, he promises the book will study logistics. This seemed like a great promise, but upon reflection seems to require Hindman to reassess his unwillingness to define democracy. What sense can logistics make without logistic goals, something a definition would offer. As best I can tell, Hindman intuitively links democracy to 'giving voice to the masses'. This is clearly the scale Hindman uses to measure the Internet's impact on US politics.

    I was hoping Hindman would offer a discussion of how the Internet influenced political group formation and relative balances of power, but the only two groups contrasted were 'bloggers' and 'journalists'.

    The following was covered in some detail:
    1. Frequenters of political sites are predominately liberal. I suspect one could argue this, but Hindman lays out a very factual argument for the conclusion, but never speculates on changes the 60-40 split might eventually produce.
    2. From Howard Dean's 2004 campaign, we can deduce ways the internet activates non-activist volunteers and offers new fund raising opportunities. Since this has little impact on 'giving voice to the masses', these logistical breakthroughs are describe in a somewhat disappointed tone.
    3. The mass of internet users rarely visit political sites, but those that do select a very narrow set of sites. After going through some painful math, Hindman concludes the Internet is no more 'concentrated' than print media. In other words, the 'voices of the masses' are no more likely to be heard online than in traditional print media. Hindman's attempts to say there was equivalence between traditional journalism and online journalism seemed overly academic. For some reason, I got the feeling that Hindman was really arguing that the peer review processes of university life were superior to blogger independence, but it is never explicit.
    4. The most popular bloggers are not a group of home based average Americans sitting around in pajamas when they write. Instead, the highly popular bloggers are generally men with graduate degrees from the best schools. Hindman makes something of a nostalgic lament for the good old days when 'big media' outlets virtually monopolized political discussion. In this by gone era, political pressure could force these media organizations to allocate op-ed jobs on the basis of statistical measures such as gender, ancestry, etc.

    While I agree with Hindman's cautionary perspective, pandora's box is already open. The cat is out of the bag. Most people will be reading the book for some insights into the future. Readers will probably be wondering what Hindman thinks an Internet enabled electorate will mean for future US economic, taxation and military policy, but such views are hard to parse.

    A book with more on the future of technocratic democracy, see "Drugs and Democracy in Rio de Janeiro: Trafficking, Social Networks, and Public Security" by Enrique Desmond Arias.
    2 people found this helpful
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