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Smart Mobs: The Next Social Revolution

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Detalles del libro

  1. Número de páginas
    288 páginas
  2. Idioma
    Inglés
  3. Editorial
    Basic Books
  4. Fecha de publicación
    16 Octubre 2003
  5. Dimensiones
    6 x 0.72 x 9 pulgadas
  6. ISBN-10
    0738208612
  7. ISBN-13
    978-0738208619
  8. Ver todos los detalles
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From Tokyo to Helsinki, Manhattan to Manila, Howard Rheingold takes us on a journey around the world for a preview of the next techno-cultural shift-a shift he predicts will be as dramatic as the widespread adoption of the PC in the 1980s and the Internet in the 1990s. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, personal digital assistants, and wireless-paging and Internet-access devices that will allow us to connect with anyone, anywhere, anytime. From the amusing ("Lovegetty" devices in Japan that light up when a person with the right date-potential characteristics appears in the vicinity) to the extraordinary (the overthrow of a repressive regime in the Philippines by political activists who mobilized by forwarding text messages via cell phones), Rheingold gives examples of the fundamentally new ways in which people are already engaging in group or collective action. He also considers the dark side of this phenomenon, such as the coordination of terrorist cells, threats to privacy, and the ability to incite violent behavior. Applying insights from sociology, artificial intelligence, engineering, and anthropology, Rheingold offers a penetrating perspective on the brave new convergence of pop culture, cutting-edge technology, and social activism. At the same time, he reminds us that, as with other technological revolutions, the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, adapt to it, and ultimately use it to transform themselves, their communities, and their institutions.

Críticas

"A vivid mural of the...new frontier of the mobile Web." -- Fast Company

"A wide-ranging and fascinating survey of...emerging technologies." -- Harvard Business Review

"Lively and illuminating." -- Boston Globe

"[Rheingold's] notion of smart mobs is a provocative distillation, a sort of unified field theory of current tech thinking." -- BusinessWeek

Biografía del autor

Howard Rheingold is a leading authority on the social implications of technology. A former founding editor of HotWired, he has served as editor of the Whole Earth Review and editor-in-chief of the Millennium Whole Earth Catalog, and on-line host for the Well. He lives in Mill Valley, California.

Sobre el autor

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Howard Rheingold
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Howard Rheingold is the author of:

Tools for Thought

The Virtual Community

Smart Mobs

Net Smart

Excursions to the Far Side of the Mind

Mind Amplifier

Was:

editor of Whole Earth Review

editor of The Millennium Whole Earth Catalog

founding executive editor of Hotwired

founder of Electric Minds

Has taught:

Participatory Media and Collective Action (UC Berkeley, SIMS, Fall

2005, 2006, 2007 )

Virtual Community/Social Media (Stanford, Fall 2007, 2008, 2009, 2010; UC Berkeley,

Spring 2008, 2009)

Toward a Literacy of Cooperation (Stanford, Winter, 2005)

Digital Journalism (Stanford University Winter, 2005, 2006, 2007, 2008 )

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  • J. David Evans
    5.0 de 5 estrellasCompra verificada
    Smart Mobs. Smarter Marketers.
    Calificado en Estados Unidos el 8 de septiembre de 2004
    The cool thing about "Smart Mobs" is that it's really happening. People are behaving in "linked" ways that transcend the obvious demographic definitions of groups we typically think of as "behaving in unison." As technology and the infrastructure... Ver más
    The cool thing about "Smart Mobs" is that it's really happening. People are behaving in "linked" ways that transcend the obvious demographic definitions of groups we typically think of as "behaving in unison." As technology and the infrastructure arriving with it enable increasingly extemporaneous networks between people, marketers are similarly challenged to reach outside of traditional mass channels. Howard Rheingold brings us a really nice set of actual examples--combined with his own unique insights--that provide the basis for next-generation communications strategies as what had been cohesive groups fragment into a foam of indivduals united (only) by this moments current interest and the task at hand. For marketers, it's a great read...and a big clue. Anyway, I liked it.
    The cool thing about "Smart Mobs" is that it's really happening. People are behaving in "linked" ways that transcend the obvious demographic definitions of groups we typically think of as "behaving in unison." As technology and the infrastructure arriving with it enable increasingly extemporaneous networks between people, marketers are similarly challenged to reach outside of traditional mass channels. Howard Rheingold brings us a really nice set of actual examples--combined with his own unique insights--that provide the basis for next-generation communications strategies as what had been cohesive groups fragment into a foam of indivduals united (only) by this moments current interest and the task at hand. For marketers, it's a great read...and a big clue. Anyway, I liked it.
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  • Alex Soojung-Kim Pang
    5.0 de 5 estrellasCompra verificada
    Smart mobs, really smart book
    Calificado en Estados Unidos el 24 de octubre de 2002
    "Smart mobs" sounds like an oxymoron: after all, what's more impulsive or uncontrolled than a mob? It's typical of Howard Rheingold to throw down such a brightly-colored rhetorical gauntlet, and then to describe how smart mobs are emerging in places as... Ver más
    "Smart mobs" sounds like an oxymoron: after all, what's more impulsive or uncontrolled than a mob? It's typical of Howard Rheingold to throw down such a brightly-colored rhetorical gauntlet, and then to describe how smart mobs are emerging in places as diverse as Tokyo, anti-globalization protests, and virtual communities. Forget images of mobs storming the Bastille, or rioters: smart mobs are a new kind of social organization, made possible by real-time, connective technologies-- cell phones, SMS, pagers, and the Web. If old-fashioned mobs were just giant assemblies of individuals, communications technologies give them nervous systems, the ability to coordinate their actions, to work together, and respond to changes and challenges. Smart mobs are not automatically good or evil. The crowds that brought down Phillipine president Joseph Estrada responded to calls put out via SMS. Anti-globalization protesters have been avidly embraced network technologies. So has Al Qaeda.
    Some readers will doubtless find familiar ideas in "Smart Mobs:" for whatever odd reason, 2002 has been The Year of Books About Self-Organizing Social Networks, thanks to writers as different at Steven Johnson ("Emergence") and Mark Taylor ("The Moment of Complexity"). But Rheingold is scrupulous and generous about acknowleding his influences; besides, the real value of his book lies in his own fieldwork, and his reflections on what the smart mob phenomenon will mean for business, politics, and social life. Even if your copy of Wolfram is dog-eared and the spine is weak from re-reading (and let's face it, whose isn't), it's still worth following Rheingold through Shibuya, Helsinki, and the Web...
    "Smart mobs" sounds like an oxymoron: after all, what's more impulsive or uncontrolled than a mob? It's typical of Howard Rheingold to throw down such a brightly-colored rhetorical gauntlet, and then to describe how smart mobs are emerging in places as diverse as Tokyo, anti-globalization protests, and virtual communities. Forget images of mobs storming the Bastille, or rioters: smart mobs are a new kind of social organization, made possible by real-time, connective technologies-- cell phones, SMS, pagers, and the Web. If old-fashioned mobs were just giant assemblies of individuals, communications technologies give them nervous systems, the ability to coordinate their actions, to work together, and respond to changes and challenges. Smart mobs are not automatically good or evil. The crowds that brought down Phillipine president Joseph Estrada responded to calls put out via SMS. Anti-globalization protesters have been avidly embraced network technologies. So has Al Qaeda.
    Some readers will doubtless find familiar ideas in "Smart Mobs:" for whatever odd reason, 2002 has been The Year of Books About Self-Organizing Social Networks, thanks to writers as different at Steven Johnson ("Emergence") and Mark Taylor ("The Moment of Complexity"). But Rheingold is scrupulous and generous about acknowleding his influences; besides, the real value of his book lies in his own fieldwork, and his reflections on what the smart mob phenomenon will mean for business, politics, and social life. Even if your copy of Wolfram is dog-eared and the spine is weak from re-reading (and let's face it, whose isn't), it's still worth following Rheingold through Shibuya, Helsinki, and the Web...
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    Irrespetuosa, con odio, obscena

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  • Eugene
    3.0 de 5 estrellasCompra verificada
    interesting but outdated
    Calificado en Estados Unidos el 18 de enero de 2009
    Well, there isn't much to add to the subject. The book is quite engaging and thought provoking. Yet, it was good for when it was written. Most of the analysis the author puts forth is already commonplace in our current apprehension of technology. To cut the long story... Ver más
    Well, there isn't much to add to the subject. The book is quite engaging and thought provoking. Yet, it was good for when it was written. Most of the analysis the author puts forth is already commonplace in our current apprehension of technology. To cut the long story short, I got bored after the first few chapters.
    Well, there isn't much to add to the subject. The book is quite engaging and thought provoking. Yet, it was good for when it was written. Most of the analysis the author puts forth is already commonplace in our current apprehension of technology. To cut the long story short, I got bored after the first few chapters.
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    Irrespetuosa, con odio, obscena

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  • teachgeek
    5.0 de 5 estrellasCompra verificada
    Excellent Read for anyone who lives with their technology and on social media.
    Calificado en Estados Unidos el 12 de julio de 2013
    Howard Rheingold is a prophet it seems. His research and then conclusions he came up with were great. As I was reading predictions being made by him or people he interviewed, it was eerie. Almost all came true by now. He studies technology from sociology, anthropology,... Ver más
    Howard Rheingold is a prophet it seems. His research and then conclusions he came up with were great. As I was reading predictions being made by him or people he interviewed, it was eerie. Almost all came true by now. He studies technology from sociology, anthropology, as well as just observation of how people are using the technology. Great recent history lesson for young people today.
    Howard Rheingold is a prophet it seems. His research and then conclusions he came up with were great. As I was reading predictions being made by him or people he interviewed, it was eerie. Almost all came true by now. He studies technology from sociology, anthropology, as well as just observation of how people are using the technology. Great recent history lesson for young people today.
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  • Lorne E. Nix
    5.0 de 5 estrellasCompra verificada
    Self-organization Student
    Calificado en Estados Unidos el 15 de junio de 2010
    Took a class of "Self-organization in Science, Technology, and Society" (at a highly respected research institution) where this was used as a main reference. I have seen other lectures by Rheingold and have great respect for his work. I would recommend this work as... Ver más
    Took a class of "Self-organization in Science, Technology, and Society" (at a highly respected research institution) where this was used as a main reference. I have seen other lectures by Rheingold and have great respect for his work. I would recommend this work as well as African Fractals by Ron Eglash.
    Took a class of "Self-organization in Science, Technology, and Society" (at a highly respected research institution) where this was used as a main reference. I have seen other lectures by Rheingold and have great respect for his work. I would recommend this work as well as African Fractals by Ron Eglash.
    A 2 personas les resultó útil
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  • KaGey3
    2.0 de 5 estrellasCompra verificada
    Problem/Solution
    Calificado en Estados Unidos el 27 de diciembre de 2013
    Problem: books written about the Internet now are irrelevant in two years. Look at the age of this book and then... maybe write your own. It will be more relevant.
    Problem: books written about the Internet now are irrelevant in two years. Look at the age of this book and then... maybe write your own. It will be more relevant.
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  • Mark Mills
    4.0 de 5 estrellas
    The future of games
    Calificado en Estados Unidos el 3 de abril de 2003
    Rheingold writes from the perspective of the enthusiast. He is still trying to keep up with the kids and shares their distain for authority. I wonder if Howard ever met an anarchist he didn't like. So, we get to 'run with the pack' for a while. It seems... Ver más
    Rheingold writes from the perspective of the enthusiast. He is still trying to keep up with the kids and shares their distain for authority. I wonder if Howard ever met an anarchist he didn't like.
    So, we get to 'run with the pack' for a while. It seems the kids are constructing a society of self-organizing, ad-hoc networks founded on wearable wireless computers, mediated by privacy protection algorithms. Their networks are always on and location aware. The computer is mutating into a universal remote-control wand and the purpose is having fun.
    If it's not fun, the kids don't do it. The kids find their friends via the internet, keep in touch via cell phones and turn the city into a game board with GPS. It is all amazing and new.
    What does it mean? It means more "wealth, knowledge and civil society". There will be new forms of "sex, commerce, entertainment and conflict." The danger comes from the adult crowd, the 'big brother' bureaucracies that will want to redirect all this creativity into a straight-jacket.
    It seems the decision we have to make involves our use of the 'commons', or in modern parlance, the 'internet'. Will we allow the 'free riders' to sink the ship? Will we allow the fence builders to steal our playground?
    To engage in the debate, Rheingold does a good job of teaching enough chaos theory to make sense of the issues. You might get tired of him invoking the prisoner's dilemma and 'swarm intelligence', but they are interesting ideas. It's a bit thin, but the book is rushing through so many gadgets, inventors and theories that I didn't mind.
    Personally, I'm not sure there is anything 'new' to be invented about sex and entertainment. The most important exploration is the discovery of self. 'Sex, commerce, entertainment and conflict' may provide ever changing milestones in that journey, but I doubt our experience of despair and wonder are any different than they were 1000 years ago. Would a network of wearable computers help Hamlet make up his mind? Would Hamlet have wanted assistance? Additionally, the reader ought to be aware that the themes elucidated by Rheingold: 1) interconnectedness, 2) compression of time and 3) demassification are commonly used in defense department articles on the 'modern warrior'. It's not all fun and games.
    Rheingold writes from the perspective of the enthusiast. He is still trying to keep up with the kids and shares their distain for authority. I wonder if Howard ever met an anarchist he didn't like.
    So, we get to 'run with the pack' for a while. It seems the kids are constructing a society of self-organizing, ad-hoc networks founded on wearable wireless computers, mediated by privacy protection algorithms. Their networks are always on and location aware. The computer is mutating into a universal remote-control wand and the purpose is having fun.
    If it's not fun, the kids don't do it. The kids find their friends via the internet, keep in touch via cell phones and turn the city into a game board with GPS. It is all amazing and new.
    What does it mean? It means more "wealth, knowledge and civil society". There will be new forms of "sex, commerce, entertainment and conflict." The danger comes from the adult crowd, the 'big brother' bureaucracies that will want to redirect all this creativity into a straight-jacket.
    It seems the decision we have to make involves our use of the 'commons', or in modern parlance, the 'internet'. Will we allow the 'free riders' to sink the ship? Will we allow the fence builders to steal our playground?
    To engage in the debate, Rheingold does a good job of teaching enough chaos theory to make sense of the issues. You might get tired of him invoking the prisoner's dilemma and 'swarm intelligence', but they are interesting ideas. It's a bit thin, but the book is rushing through so many gadgets, inventors and theories that I didn't mind.
    Personally, I'm not sure there is anything 'new' to be invented about sex and entertainment. The most important exploration is the discovery of self. 'Sex, commerce, entertainment and conflict' may provide ever changing milestones in that journey, but I doubt our experience of despair and wonder are any different than they were 1000 years ago. Would a network of wearable computers help Hamlet make up his mind? Would Hamlet have wanted assistance? Additionally, the reader ought to be aware that the themes elucidated by Rheingold: 1) interconnectedness, 2) compression of time and 3) demassification are commonly used in defense department articles on the 'modern warrior'. It's not all fun and games.
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  • Sparky Dew
    5.0 de 5 estrellasCompra verificada
    Very very nice.
    Calificado en Estados Unidos el 24 de diciembre de 2015
    Superb book - fast shipping. Very very nice.
    Superb book - fast shipping. Very very nice.
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    Opcional: ¿Por qué denuncias esto?

    No es acerca del producto

    Irrespetuosa, con odio, obscena

    Pagada, no es auténtica

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  • Areen Salam
    5.0 de 5 estrellasCompra verificada
    Five Stars
    Calificado en Canadá el 13 de febrero de 2015
    Great shape and quality. No problems what so ever. Thank u
    Great shape and quality. No problems what so ever. Thank u

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    Opcional: ¿Por qué denuncias esto?

    No es acerca del producto

    Irrespetuosa, con odio, obscena

    Pagada, no es auténtica

    Otra cosa

    Verificaremos si esta opinión cumple con nuestras normas de la comunidad. Si no las cumple, la eliminaremos.

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  • Amazonのお客様
    5.0 de 5 estrellasCompra verificada
    新しいコミュニケーション技術が人間・社会にもたらす可能性を鳥瞰する意欲的な一冊
    Calificado en Japón el 25 de junio de 2004
    この原著が書かれ、そして、意欲的な監訳がなされてから、数年が経過し、日本でもブログやモブログやソーシャル・ネットワーキングが盛んになりつつある。 このような仕組みが、人々を力づける。その必然性や意味合いが、改めて認識される。 ゴフマンであったり、あるいは、ボードリヤールであったり、フーコーであったり。そのような社会への洞察の学の成果をケータイでのコミュニケーションの意味合いを解明するために応用する。...Ver más
    この原著が書かれ、そして、意欲的な監訳がなされてから、数年が経過し、日本でもブログやモブログやソーシャル・ネットワーキングが盛んになりつつある。 このような仕組みが、人々を力づける。その必然性や意味合いが、改めて認識される。 ゴフマンであったり、あるいは、ボードリヤールであったり、フーコーであったり。そのような社会への洞察の学の成果をケータイでのコミュニケーションの意味合いを解明するために応用する。 バーチャル・コミュニティ以来、一貫して新たなコミュニケーション・サポート・テクノロジーのもたらす意味合いを説く洞察にあふれた著者、監訳者、翻訳者たちの知のフロンティアを共有させてもらえる。 ラインゴールドが今、何に注目しているのか。興味がつきない。
    この原著が書かれ、そして、意欲的な監訳がなされてから、数年が経過し、日本でもブログやモブログやソーシャル・ネットワーキングが盛んになりつつある。
    このような仕組みが、人々を力づける。その必然性や意味合いが、改めて認識される。
    ゴフマンであったり、あるいは、ボードリヤールであったり、フーコーであったり。そのような社会への洞察の学の成果をケータイでのコミュニケーションの意味合いを解明するために応用する。
    バーチャル・コミュニティ以来、一貫して新たなコミュニケーション・サポート・テクノロジーのもたらす意味合いを説く洞察にあふれた著者、監訳者、翻訳者たちの知のフロンティアを共有させてもらえる。
    ラインゴールドが今、何に注目しているのか。興味がつきない。

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    Opcional: ¿Por qué denuncias esto?

    No es acerca del producto

    Irrespetuosa, con odio, obscena

    Pagada, no es auténtica

    Otra cosa

    Verificaremos si esta opinión cumple con nuestras normas de la comunidad. Si no las cumple, la eliminaremos.

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Cómo funcionan las opiniones y calificaciones de clientes

Las opiniones de clientes, incluidas las valoraciones de productos ayudan a que los clientes conozcan más acerca del producto y decidan si es el producto adecuado para ellos.Más información sobre cómo funcionan las opiniones de clientes en Amazon