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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations 1st Edition

by Stephen Denning (Author)
4.4 4.4 out of 5 stars 26 ratings
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

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  1. ISBN-10
    0750673559
  2. ISBN-13
    978-0750673556
  3. Edition
    1st
  4. Publication date
    October 12, 2000
  5. Language
    English
  6. Dimensions
    6 x 0.56 x 9 inches
  7. Print length
    246 pages
  8. See all details
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4.4 out of 5 stars
26 global ratings

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Customers say

Customers find the book informative and helpful for knowledge management. They appreciate the author's storytelling style, which provides useful explanations and great advice on getting people to understand data.

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6 customers mention "Knowledge based"6 positive0 negative

Customers find the book informative and helpful. They say it makes sense of knowledge management and provides useful explanations for why it works. The book provides great advice on how to get people to understand data and be on board, as well as how to use stories to inspire change.

"...as well as knowledge management programs, I found this book really helpful...." Read more

"...It is one of the most unique books about Knowledge Management (KM) in the market...." Read more

"Great advice on how to get people to understand data and be on your side rather than nitpick." Read more

"This book has useful knowledge uncovered and fortified that deserves the business advisors' attention...." Read more

3 customers mention "Writing style"3 positive0 negative

Customers find the writing style informative and well-written. They appreciate the story-telling approach that gives the text credibility.

"...And it also gives more credibility to the text, you know that this guy is not a hot-shot consultant who is just trying to sell an idea...." Read more

"...Denning has utilized a 'story-telling' writing style to illustrate how such style has enabled him to successfully launched & sustain KM initiatives..." Read more

"...Well written and highly informative. Simply, a masterpiece!" Read more

Top reviews from the United States

  • Kindle Customer
    5.0 out of 5 stars An eye-opener, must-have for change and KM projects
    Reviewed in the United States on November 13, 2002
    Verified Purchase
    As someone involved with leading change in my organization as well as knowledge management programs, I found this book really helpful. It is not a "how to" book, although the author does give you some step-by-step guidance with the appendix, but rather a "why you should" type of book.
    It advocates the use of storytelling for leading change and it uses the World Bank as the example. The comparison with greek philosophers and other classic works may sound a bit boring at first but it just gives you more food for thought on why storytelling has been used for such a long time. And it also gives more credibility to the text, you know that this guy is not a hot-shot consultant who is just trying to sell an idea.
    One of the best things about the book is that the author also shares what went wrong and what he should have done differently. Very difficult to find such a thing among other business books (they all seem to be claiming to be the silver bullet).
    Finally, it is a great eye-opener and can give you some insights on how to use storytelling in your day-to-day activities. If you're into knowledge management, this is a must-have.
    10 people found this helpful
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  • Ingo Leung
    5.0 out of 5 stars A unique look at the power of storytelling & KM
    Reviewed in the United States on January 31, 2003
    Verified Purchase
    The majority of KM books in the market are about KM tools, framework, & technologies, which focus on the strategic & scientific side of KM, 'The springboard' offers a rare & refreshing view on KM's 'soft' sides (employee behavior, cultural barrier etc.)It is one of the most unique books about Knowledge Management (KM) in the market. Denning has utilized a 'story-telling' writing style to illustrate how such style has enabled him to successfully launched & sustain KM initiatives at the World Bank. His KM journey at the Bank is vividly told, & can potentially served as a valuable lesson for business leaders who are keen to embed KM into the gene of their organizations.
    5 people found this helpful
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  • Helix321
    3.0 out of 5 stars Overall still a good price and the book is usable just may have ...
    Reviewed in the United States on April 6, 2015
    Verified Purchase
    This is the book I was looking for but there are a lot more notes written in it than the ad let on. Overall still a good price and the book is usable just may have decided differently if I had known the number of notes in it
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  • TimT
    4.0 out of 5 stars Four Stars
    Reviewed in the United States on April 2, 2017
    Verified Purchase
    Great advice on how to get people to understand data and be on your side rather than nitpick.
    One person found this helpful
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  • Oliver Kuhn
    5.0 out of 5 stars This book has useful knowledge uncovered and fortified that deserves the business advisors' ...
    Reviewed in the United States on July 19, 2014
    Verified Purchase
    This book has useful knowledge uncovered and fortified that deserves the business advisors' attention. The author has experience unlike the typical professor with little tacit knowledge of marketing.
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  • David Hoo
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on April 10, 2015
    Verified Purchase
    The most insightful book of a dozen I have read on how to use stories to inspire change.
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  • T. D. Bjornsson
    5.0 out of 5 stars A Masterpiece
    Reviewed in the United States on December 7, 2003
    Verified Purchase
    I have read a few books and articles about the importance of storytelling in business. This book finally makes sense of it all, and provides useful explanations for why it works where other more traditional approaches simply do not. Well written and highly informative. Simply, a masterpiece!
    5 people found this helpful
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  • Donald Mitchell
    5.0 out of 5 stars An Exceptional Guide to Organizational Transformation
    Reviewed in the United States on November 26, 2005
    I learned about this book after hearing author Steve Denning describe how he used story telling to inspire the World Bank to make knowledge management and sharing with clients a central part of its business model. Captivated by his powerful story, I wanted to learn more. I started by reading The Leader's Guide to Storytelling, which every leader should read and apply. That's a great book.

    I noted at the back of the book that Mr. Denning offered to start conversations with his readers about storytelling. I quickly crafted a first attempt at a Springboard story and sent it to him by e-mail. I was delighted when Mr. Denning took the time to thoughtfully consider my story and raise questions to help me improve the story. From his questions, it was clear that I didn't really understand yet what a Springboard story is.

    One of his suggestions was that I consider writing a book like The Springboard, so naturally I had to read this book next. Before completing the book, I found myself with a much more thorough understanding of Springboard stories and how to use stories to launch and achieve organizational change. If I had read The Springboard before crafting the first draft of my Springboard story, I could have avoided many of the errors he so kindly and gently pointed out to me. While The Leader's Guide to Storytelling has all of the elements about Springboard stories in it (along with many other types of essential stories that leaders need to tell), you need more context to appreciate what a Springboard story is. The Springboard gives you that context.

    I highly recommend that you read The Springboard, and that you read it before you read The Leader's Guide to Storytelling. You'll make faster progress if you do.

    The book has many valuable sides. You learn why stories work well both in terms of how listeners respond to them and the ways in which stories better capture reality than linear, abstract data. You also learn to craft a Springboard story and replace that story as your organization's performance improves in the Springboard subject area. That was one of the important lessons I had missed. My subject for the Springboard story is encouraging people to create 2,000 percent solutions. Yet that activity has gone so far that I need to describe it differently than I did when I first began talking about the subject in the 1990s. I need to build on where it is today as a mainstream activity creating billions in value and improving millions of lives around the world, rather than as the hope for the future based on limited experience that I originally used to describe it.

    For most leaders, this book will teach you more about effective leadership than most MBA programs will. Don't miss it!

    Here's why. In most organizations, the leader finds it hard to get anyone to do anything differently. The best method is for people to decide that they like the change and want to spearhead it themselves as though they thought of it first. A Springboard story is one of the very few methods for creating that psychological reality. Otherwise, you have to follow the advice of all those management theorists who tell you to hide innovation and change on the periphery and simply repeat yourself constantly hoping someone will eventually get the idea.

    If you have to choose between reading Leading Change and The Springboard, take The Springboard.

    If you are involved in knowledge management, this book has a second benefit. It describes successful ways of dealing with the many challenges of defining, creating interest in and delivering a helpful knowledge management process into a large organization.

    As you read this book, realize that Mr. Denning is describing a special kind of story telling that isn't like what you are used to hearing around the campfire. Think of these stories as more like mini-cases in 50 words or less that point out an advantage that the hearer can quickly appreciate and seize. Once captured in the listener's mind, the listener then fills in the details in a way that makes the idea the listener's own. In this sense, storytelling isn't far removed from the psychology of subliminal suggestions . . . except that there's no subterfuge with these stories.
    9 people found this helpful
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