Wow! This book is relevant, not only for existing activist organizations (all of which should run out and buy a copy immediately), but also for any "Joe Citizen" like me who has pet issues on various local levels and who wants to effect change expeditiously.
Sprinkled with wry humor, this informative and well-written book was a pleasure to read. It is even more than a problem-solving roadmap embracing a new paradigm for the way activists can organize, communicate and define and reach goals; it is also an actual toolkit chock full of ideas on how to use what Ms. Fine terms "social media" (email, the web, wireless handhelds, etc.) to effect change. Even more concrete, Momentum includes websites that even a non-techie and would-be activist like me can use to start anything from an email petition campaign to a website where my kids' teachers can solicit funds for special projects.
While reading this book I had no less than 5 "aha" moments where I thought: "I could use that" in order to bring about change in various areas of my civic life. In fact, in a couple of cases, the information in the book spurred me to think about change in areas I had not thought of before.
I give Momentum my highest recommendation and kudos to Allison H. Fine for writing this timely book...
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