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Threadless: Ten Years of T-shirts from the World's Most Inspiring Online Design Community Paperback – October 10, 2010

by Jake Nickell (Author)
4.6 4.6 out of 5 stars 64 ratings
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Threadless.com is the phenomenally successful T-shirt company with millions and millions of tees sold since it began in 2000. It pioneered the online business model of crowd-sourced or community-driven design, in which people submit designs that are voted on by the site's 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 400 of the very best T-shirts created by the community--a barometer of art and design over the past decade.
 
Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail Threadless.com as "the most innovative small company in America." There are also profiles of individual designers and "think pieces" from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.
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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Harry N. Abrams
  4. Publication date
    October 10, 2010
  5. Dimensions
    7.5 x 0.75 x 8.75 inches
  6. ISBN-10
    0810996103
  7. ISBN-13
    978-0810996106
  8. See all details
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Editorial Reviews

From the Author

I'd like to give a huge shout out to the artists, staffers (many of whom are modeling tees in the photography throughout this book), bloggers, scorers and everyone else who has helped make Threadless what it is. Thanks for participating, and to those of you that aren't hanging out on Threadless already, come join the fun!

From the Inside Flap

Threadless is a global t-shirt phenomenon. It's also one of the internet's most creative and vibrant communities. Threadless users--and there are more than one million members--submit designs, talk in its forums, blog, upload videos, and check out the latest artist interviews on the threadless.com site.

It's a t-shirt store, but that isn't really the point. The important part is how the tees are chosen--by the Threadless community. You submit a design, have it critiqued and voted on by fellow Threadless members, and the t-shirts with the most support each week get printed. Simple, and awesomely successful.

The genius of the idea has won admirers among some of the world's foremost business and marketing gurus, and Inc. magazine called Threadless "the most innovative small company in America." But for cofounder Jake Nickell it's always been about "real community, friendships, and working on a fun, cool project together."

Threadless is celebration of that first mind-blowing decade, from an office in the corner of Jake's Chicago bedroom, to a warehouse so big they need go-karts to negotiate it (seriously). Along with Jake's own account of the Threadless story, profiles of the community's favorite designers, and contributions from influential admirers, including Seth Godin and John Maeda, this book brings together 300 amazing tee designs in a year- by-year showcase. Funny, clever, beautiful, totally insane--the best that the Threadless community has created and inspired since 2000.

Product details

  • Publisher ‏ : ‎ Harry N. Abrams (October 10, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0810996103
  • ISBN-13 ‏ : ‎ 978-0810996106
  • Item Weight ‏ : ‎ 1.98 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.75 x 8.75 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 64 ratings

About the author

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Jake Nickell

Jake Nickell

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Jake Nickell is a gigantic brain on an unassuming body. Threadless's young and fearless entrepreneurial leader uses his quick-firing noggin to come up with new ventures, encourage nutty employee ideas, and tinker with countless side projects (no really, he’s lost count). He also continues to keep up his geek cred through a love for programming. When he’s not working, he’s busy hanging out with his wife Shondi, his daughter Arli, and their son Dash in their Colorado home.

Customer reviews

4.6 out of 5 stars
64 global ratings

Customers say

Customers find the book refreshing, awesome, and insightful. They appreciate the good artwork and diverse designs.

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Thought provokingVisual quality
8 customers mention "Thought provoking"8 positive0 negative

Customers find the book refreshing, awesome, and insightful. They also say it's a wonderful narrative about two friends who pretend to be psychic.

"...as a collection of inspiring/interesting images, second as a wonderful narrative about two friends who psuedo-accidentally monetized a wonderful..." Read more

"This book is awe-inspiring...." Read more

"This is an awesome book, and if anything, stands to be an amazing source of inspiration and insight into the creative world that is Threadless...." Read more

"Pretty nice book for aspiring t-shirt design artists." Read more

6 customers mention "Visual quality"6 positive0 negative

Customers find the visual quality of the book good, inspiring, and diverse. They say it's perfect for designers and thought-provoking.

"...Hence, the books succeeds on two levels; first as a collection of inspiring/interesting images, second as a wonderful narrative about two friends..." Read more

"...Amazing arts and all of them been credited to their creators.5 stars to threadless" Read more

"A ton of awesome, inspiring images that will really get your creative juices flowing. Great to see people that enjoy awesome t-shirts as much as I do." Read more

"Pretty nice!..." Read more

Top reviews from the United States

AmazonUser111
5.0 out of 5 stars Worth its weight in gold.
Reviewed in the United States on October 18, 2010
Verified Purchase
This book should be essential reading for every designer/illustrator/creative person. It's visually stunning and thought-provoking, with hundreds of wonderfully diverse designs spanning an entire decade of Threadless t-shirts.

Aesthetics aside, it's also a wonderfully refreshing read. Because this book isn't JUST a collection of the designs you've been browsing/buying for years. It's also a portrait of a company founded by two people who stumbled onto success (fiscal and otherwise). The Threadless co-founders ("the two Jakes") eschew business school buzzwords like "crowdsource" and "collective innovation consortium;" both willfully admit they're not particularly good businessmen and needed outside help when their company took off. They're just a pair of guys who wanted to make some cool t-shirts. Both come off as genuine and incredibly likable, ostensibly proving that success is as simple as a good idea, a passion and a strong work ethic.

Hence, the books succeeds on two levels; first as a collection of inspiring/interesting images, second as a wonderful narrative about two friends who psuedo-accidentally monetized a wonderful idea and brought graphic designers together by forming a community/marketplace where good design is both encouraged and rewarded.

Halfway through your first reading you'll want to drop everything and open up a new Photoshop file.

Buy this book. Then buy another for your best friend.
13 people found this helpful
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Duong Vu
5.0 out of 5 stars The book under my pillow
Reviewed in the United States on December 7, 2014
Verified Purchase
This book is awe-inspiring. All the designs and down-to-earth stories about the now-successful designers really motivate me to have faith in what I do. It shows how design is always supposed to be fun and be about the people. Just an awesome book!

To those who gave it 1 star, I think next time you should read the description more carefully. It's not a book that shows you how to design t-shirts like any tutorial book and what not. Just spend 1 minute considering your buying choice and keep that 1-star for something else.
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Majrusty
5.0 out of 5 stars Beyond Awesome
Reviewed in the United States on May 27, 2011
Verified Purchase
This is an awesome book, and if anything, stands to be an amazing source of inspiration and insight into the creative world that is Threadless. I found myself reading (but more looking) through this probably 5 times and im still not done. taken there is ample free source on the threadless website, but it still feels good owning a piece of this empire. great book and im glad it has strong binding.
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Mille H
4.0 out of 5 stars Pretty nice!
Reviewed in the United States on November 27, 2016
Verified Purchase
Pretty nice book for aspiring t-shirt design artists.
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José Sánchez (MrPichón)
5.0 out of 5 stars Couldn't be better
Reviewed in the United States on March 25, 2013
Verified Purchase
I've always been a threadless fan, not only because of their bussiness model (wich now that i've read the hold book i understand better, this ppl are amazing) but because of the art involved and how they've helped hundreds of talents thru their website and stores.

Amazing arts and all of them been credited to their creators.

5 stars to threadless
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Joao
5.0 out of 5 stars Perfect for designers!
Reviewed in the United States on June 5, 2013
Verified Purchase
My brother is a graphic designer. He found this book VERY good. He is a very talented person but you know sometimes you just don't get the inspiration. This book as he says is totally "inspirational". If you want to have ideas about cool designs, this is the book for you!
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Talzu
5.0 out of 5 stars Sooooo good.
Reviewed in the United States on April 24, 2011
Verified Purchase
It's not surprising that one of the best web-sites produces an amazing book.
It was so great reading the story of this amazing company from the eye's of threadless' founder.

Good both for people looking for inspiration in business and for people looking for artistic inspiration.

The perfect book! ^_^
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808mm
5.0 out of 5 stars Lots of good artwork here
Reviewed in the United States on October 3, 2013
Verified Purchase
they have some great full page prints that I actually cut out of the book and framed for my bookshelf...I wish all the designs were full page without page numbers overlaying them.
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Top reviews from other countries

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Gabriel
5.0 out of 5 stars Recomendable
Reviewed in Mexico on July 21, 2019
Verified Purchase
Todo fue muy bien en tiempos y entrega el producto llegó muy bien
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Anja Broxtermann
5.0 out of 5 stars Best customer service
Reviewed in Spain on September 18, 2015
Verified Purchase
Perfect customer service they are very friendly and helpful responding immediately.
Thank you very much I can only recommend that store.
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Giacomo
5.0 out of 5 stars Per i veri fans di Threadless
Reviewed in Italy on May 31, 2014
Verified Purchase
In famiglia acquistiamo magliette da Threadless da quasi una decina d'anni. Rispecchiando a modo loro l'arte, raccogliendo e sviluppando idee da tutto il mondo, non poteva mancare questo libro nella libreria di casa. Bello ed interessante da avere.
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dgt79
5.0 out of 5 stars The book is just as good as the designs they print
Reviewed in the United Kingdom on November 27, 2010
Verified Purchase
I've been first told about Threadless back in 2005 and became a fan ever since. There is where I saw the most brilliant designs and always wondered "how did they do it". Everything is in the book, how they started with a hobby, how they grew a community around it, how it became a successful business model. I did enjoy reading the book and I'm happy to have it in my library.
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mnstrkllr
5.0 out of 5 stars SOFORT BESTELLEN!
Reviewed in Germany on October 1, 2010
Verified Purchase
wer behauptet, mal in ein kreativitätsloch gefallen zu sein oder einen einfalls-kickstart benötigt, kauft sich sofort dieses buch.
die zweifelsohne kreativste shirt-community der welt bietet einblick in kreative, geniale, verrückte und witzige arbeiten, die einen seite für seite nahezu ohrfeigen...

nebenbei erzählen die gründer von threadless, wie sie ihr hobby zum job gemacht haben..
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