Buy new:
-66% $12.25$12.25
$3.99 delivery Tuesday, January 7
Ships from: olimpianbooks Sold by: olimpianbooks
Save with Used - Good
$7.55$7.55
Ships from: Amazon Sold by: ZBK Wholesale
Learn more
1.76 mi | Ashburn 20147
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the authors
OK
Cradle to Cradle: Remaking the Way We Make Things Paperback – April 22, 2002
Purchase options and add-ons
A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
- Print length193 pages
- LanguageEnglish
- PublisherNorth Point Press
- Publication dateApril 22, 2002
- Dimensions5.05 x 0.7 x 7.95 inches
- ISBN-100865475873
- ISBN-13978-0865475878
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
Frequently bought together

Customers who viewed this item also viewed
LaserGram Slim Magnetic Money Clip, Polo Player, Personalized Engraving Included (Dark Brown)FREE ShippingGet it Jan 9 - 10
JP Auto Corner Signal Side Marker Light Lamp Compatible With Audi A4 1996 1997 1998 1999 Driver Left Or Passenger Right SideFREE ShippingGet it Jan 3 - 7Only 1 left in stock - order soon.
McFarlane Toys - DC Multiverse Batman vs Professor Zoom (Flashpoint) 7in Action Figure 2pkFREE Shipping by AmazonGet it as soon as Friday, Feb 21This item will be released on February 17, 2025.
2025 Sailing Monthly Wall Calendar by Bright Day, 12 x 12 Inch Sailboat Yacht Nautical Regatta Captain CrewFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Monday, Jan 6
Natural Capitalism: Creating the Next Industrial RevolutionPaperbackFREE Shipping on orders over $35 shipped by AmazonGet it as soon as Friday, Jan 3
Editorial Reviews
Amazon.com Review
From Publishers Weekly
Copyright 2002 Cahners Business Information, Inc.
From Scientific American
Editors of Scientific American
Review
“Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'.” ―Carl Pope, Executive Director of the Sierra Club
“Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution--beyond today's fossilized industrialism. This enlightened and enlightening book shows us how--and indeed, that 'God is in the details.' A must for every library and every concerned citizen.” ―Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
“[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention.” ―Ben Ehrenreich, Mother Jones magazine
“[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century.” ―Publishers Weekly
“A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring.” ―Kirkus Reviews
“Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution.” ―Dr. David Suzuki, Professor Emeritus, University of British Columbia
About the Author
Architect William McDonough is an architect and the founding principal of William McDonough + Partners, an architecture and community design firm based in Charlottesville, Virginia; MBDC, a firm that assists companies in designing profitable and environmentally intelligent solutions; McDonough Innovation, where he is able to advise business and provide targeted ideas and strategic business solutions. A highly regarded speaker and writer, William McDonough’s co-authored Cradle to Cradle: Remaking The Way We Make Things has played an influential role in the sustainability movement. McDonough partnered with Stanford University Libraries in 2012, on a “living archive” of his work and communications. At the 2014 World Economic Forum (WEF) in Switzerland, McDonough participated as a leader, presenter and convener, and made sustainability a primary focus, for the first time at the WEF. In 1999 Time magazine recognized him as a "Hero for the Planet," stating "his utopianism is grounded in a unified philosophy that―in demonstrable and practical ways―is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States. Additionally, in 2009, McDonough led the founding of the Cradle to Cradle Products Innovation Institute to donate the Cradle to Cradle Certified™ Products Program to the public. In 2014, William McDonough was appointed by the World Economic Forum to Chair of the Meta-Council on the Circular Economy.
Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.
Product details
- Publisher : North Point Press; First Edition (April 22, 2002)
- Language : English
- Paperback : 193 pages
- ISBN-10 : 0865475873
- ISBN-13 : 978-0865475878
- Item Weight : 1.2 pounds
- Dimensions : 5.05 x 0.7 x 7.95 inches
- Best Sellers Rank: #56,704 in Books (See Top 100 in Books)
- #23 in Environmental Economics (Books)
- #72 in Environmental Science (Books)
- #83 in Environmentalism
- Customer Reviews:
About the authors

William McDonough is a globally recognized leader in sustainable development. Born in Tokyo, Japan, on February 20, 1951, Mr. McDonough was first introduced to closed loop material cycles. As an architect, Mr. McDonough's interests and influence range widely, and he works at scales from the global to the molecular. TIME magazine recognized him as a "Hero for the Planet," noting: "His utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." In 1996, Mr. McDonough received the Presidential Award for Sustainable Development, and in 2003 he earned the first U.S. EPA Presidential Green Chemistry Challenge Award for his work with Shaw Industries. In 2004, he received the National Design Award for exemplary achievement in the field of environmental design. Mr. McDonough is the architect of many of the recognized flagships of sustainable design, including the Ford Rouge living roof and truck plant in Dearborn, Michigan; the Adam Joseph Lewis Center for Environmental Studies at Oberlin College; and NASA's "space station on Earth," Sustainability Base, one of the most innovative facilities in the federal portfolio.
Mr. McDonough has written and lectured extensively on design as the first signal of human intention. He was commissioned in 1992 to write The Hannover Principles: Design for Sustainability as guidelines for the City of Hannover's EXPO 2000, still recognized two decades after publication as a touchstone of sustainable design. In 2002, McDonough co-authored Cradle to Cradle: Remaking the Way We Make Things, which is widely acknowledged as a seminal text of the sustainability movement. The Upcycle: Beyond Sustainability--Designing for Abundance, a follow-up book to Cradle to Cradle, was published in 2013. In 2016, Mr. McDonough proposed A New Language For Carbon in Nature magazine that recognizes the element carbon as an asset rather than the enemy. The new language identifies strategies for carbon management and climate change.
Mr. McDonough advises commercial and governmental leaders worldwide through McDonough Innovation. He is also active with William McDonough + Partners, his architecture practice located in Charlottesville, VA, as well as MBDC, the Cradle to Cradle® consulting firm. He co-founded not-for-profit organizations to allow public accessibility to Cradle to Cradle thinking. These include GreenBlue (2000), to convene industry groups around Cradle to Cradle issues, and the Cradle to Cradle Products Innovation Institute (2009), founded at the invitation of California Governor Arnold Schwarzenegger to create a global standard for the development of safe and healthy products. Mr. McDonough also co-founded Make It Right (2006) with Brad Pitt to bring affordable Cradle to Cradle-inspired homes to the New Orleans Lower 9th Ward after Hurricane Katrina. McDonough served as the World Economic Forum’s inaugural Chair of the Meta-Council on the Circular Economy from 2014-2016. He was the recipient of the Fortune Award for Circular Economy Leadership for outstanding contribution to the development of a prosperous and sustainable economy at the 2017 World Economic Forum Annual Meeting in Davos.

Professor Dr. Michael Braungart is founder and scientific CEO of “EPEA Internationale Umweltforschung GmbH” in Hamburg. He is also co-founder and scientific head of “McDonough Braungart Design Chemistry” (MBDC) in Charlottesville, Virginia (USA), and founder and scientific head of the “Hamburger Umweltinstitut” (HUI). These institutes share values embracing intelligent, aesthetic and eco-effective Design.
Braungart studied chemistry and process engineering, amongst others in Konstanz and Darmstadt (Germany). In the 1980s he dedicated his work to the environmental organization Greenpeace. From 1982 on he was active in establishing its chemistry department, which he took over in 1985. In the same year he received his Ph.D. from the University of Hannover’s chemistry department. He founded EPEA in 1987.
Since then he has been involved with research and consultancy for eco-effective Products – i.e. products and production processes that are designed for closed loops and do not harm man or nature, but rather contribute to their well-being. He works together with many organizations and companies from different branches; for instance in a partnership with the Ellen MacArthur Foundation, which has adopted Cradle to Cradle.
Today he holds four academic chairs: at the Rotterdam School of Management of Erasmus University, Leuphana University Lüneburg, University Twente in Enschede and at TU Delft (visiting). In 2013, Braungart was awarded an honorary professorship from TU München in the context of the federal Initiative of Excellence and also received an honorary doctorate from Hasselt University (Belgium).
Mr. Braungart is co-author of the “Hanover Principles of Design: Design for Sustainability”, which served as the development guidelines for the World's Fair in Hannover in 2000. He also co-authored two books with William McDonough: “Cradle to Cradle: Remaking the Way We Make Things” in 2002 and “The Upcycle: Beyond Sustainability – Designing for Abundance” in 2013.
Michael Braungart has received several awards. Among others the “Océ-van-der-Grinten Award” for the development of the Intelligent Product System (IPS) in 1993, the “B.A.U.M. Award” (by a circle of German entrepreneurs who dedicate themselves to environment-friendly processing and management) for his outstanding scientific achievements in 1999, the “Presidential Green Chemistry Challenge Award” from the United States Environmental Protection Agency (EPA) in 2003 and the “Sustainable Entrepreneurship Award (SEA) of Excellence” for his exceptional commitment to the promotion of sustainable entrepreneurship in 2013.
Products related to this item
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book an enjoyable and fascinating read with inspiring concepts and case studies. They appreciate the sustainable point of view and new ways of thinking developed in the book. The waterproof material, recycled content, and special synthetic paper are also praised. Many consider it an eye-opening historical documentary on the progress of technology. However, some readers feel the book is rather heavy compared to normal books its size.
AI-generated from the text of customer reviews
Customers find the book easy to read and engaging. They appreciate the simple yet effective message about the need for change. The book is made of recyclable materials, making it suitable for reading in the bath.
"...The book itself is a very easy read, one that is informative to all educational levels...." Read more
"...And as Johnson’s song laid out for us above, the message is clear: Reduce, reuse, recycle...." Read more
"...All in all, a fine book--a book you will want to see, smell and touch...." Read more
"Absolutely love this book! It's a paradigm-shifter. I first read it years ago when it was first released, and it blew my mind. It still does...." Read more
Customers find the book inspiring with its concepts and case studies. It helps them develop new ways of thinking about sustainability and design. They describe it as an eye-opener to sustainability and design, providing a better insight into what we can do to overcome challenges. The authors present ideas that can help save ecosystems on our planet.
"...All in all this book presents the idea of intelligent design, where the world should not see valuable raw materials sent to their graves through the..." Read more
"The book is a well-argued manifesto on why and how we need to change our core philosophy of how we design products...." Read more
"...-by-step processes, the book offers a fresh perspective and a new way of thinking. It's a fantastic introduction to the topic of sustainability...." Read more
"...Cradle to Cradle is an important book which condemns current practices while stimulating one's imagination and hope for the future...." Read more
Customers appreciate the book's sustainability. They mention it's the essence of sustainability, reusing, reducing, and recycling. The book gives hope for a sustainable business model for post-industrial times. It contains no toxins, biodegrades, and serves as nutrition for soil. Readers describe it as innovative, environmentally friendly, and forward-looking.
"Reuse, reduce, recycle, has been societies' motto for dealing with environmental problems. However, as it is well known, it has not helped...." Read more
"...as Johnson’s song laid out for us above, the message is clear: Reduce, reuse, recycle...." Read more
"...It's a fantastic introduction to the topic of sustainability. If you're interested in sustainability, this book is a must-read." Read more
"...towards the reconciliation, through design excellence, of environmental stewardship and a high technical, and economically vibrant, civilization...." Read more
Customers appreciate the book's paper content. They mention it's printed on recycled material, recycled plastic, and a special synthetic paper that is waterproof and can be recycled indefinitely. The book is also printed with soy-based, washable ink on 100% recyclable and re-useable material.
"...The book itself puts their theories to use. It is created with a special synthetic paper that is waterproof and can be recycled indefinitely for the..." Read more
"...The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other..." Read more
"...aspect of this book is the fact that it is a Durabook, printed on recyclable plastic "paper" that saves trees and results in waterproof..." Read more
"...This book is printed on actual 100% recyclable material, and its waterproof to boot...bonus. A very enjoyable read, I highly recommend it." Read more
Customers appreciate the waterproof material. They find it convenient and recyclable.
"...It is created with a special synthetic paper that is waterproof and can be recycled indefinitely for the creation of other books, thus reducing..." Read more
"...Take this book to the beach; it's waterproof!..." Read more
"...recyclable plastic "paper" that saves trees and results in waterproof pages so that you can quite literally take this book anywhere you go...." Read more
"...- even physically, as it is made from a durable material that is waterproof and smudgeproof, and better for the environment than typical paper...." Read more
Customers find the book interesting and eye-opening. They describe it as a dramatic historical documentary on the progress of technology.
"...The authors do a great job of alarming the reader through anecdotes, stories, and descriptions of all the junk we manage to produce, consume, and..." Read more
"An eye-opening historical documentary on the progress of technology, and how we underestimated its impact on the environment...." Read more
"I love this book, the history it imparts, the analysis of our current way of thinking and doing, and the presentation of an approach..." Read more
"...The message is strong but it lacks in a very special way...." Read more
Customers appreciate the book's value for money. They find it informative and a worthwhile investment of 20 minutes.
"...of environmental stewardship and a high technical, and economically vibrant, civilization...." Read more
"...solutions to environmental issues, and ultimately better, less expensive products...." Read more
"...It works and those companies who have gone that route have saved money and improved the environment around them...." Read more
"..."TED" and put "Cradle to Cradle" in the search box, a great investment of 20 minutes." Read more
Customers dislike the book's weight. They mention it's rather heavy compared to normal books its size.
"...because it is made from the synthetic material, it is quite a heavy book for its size...." Read more
"...The first thing you notice is that this book is rather heavy compared to normal books its size...." Read more
"...such is claimed: it is simply too limited in scope, and produces a super-heavy book with translucent pages that barely keep one from reading the..." Read more
"...will immediately notice the difference when you hold the book, feel the weight and how the pages are obviously unique then read about the philosophy..." Read more
Reviews with images
Sustainability Staple
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
- Reviewed in the United States on December 13, 2009Reuse, reduce, recycle, has been societies' motto for dealing with environmental problems. However, as it is well known, it has not helped. Authors McDonough and Braungart present a new theory behind this. They tell us to reconsider the radle to cradle motif in life, where products turn to trash as soon as they are manufactured, to a cradle to cradle life. This means that when a product is created it will not end up in a landfill, or incinerator, but rather they will return to the cradle from which they were once made, only to be reused again, and again.
According to McDonough and Brungart , about 90% of the materials created in the USA will become obsolete right after they are manufactured. These products, such as plastic bottles, or styrofoam, will not degrade and will only keep adding to the already overwhelmingly large toxic landscape created by consumer goods. Because the earth is not able to safely absorb the toxic wastes, the authors encourage us to create products that are not only biodegradable but also work as nutrients that benefit the earth's different systems. For example, hydrogen powered cars will be extremely beneficial relative to our current transportation system. Their emissions will go from being CO2, to H2O.
The book itself puts their theories to use. It is created with a special synthetic paper that is waterproof and can be recycled indefinitely for the creation of other books, thus reducing deforestation, along with other factors associated with the recycling of paper.
Also, the authors refer to two main ways of life: downcyling, which presents what would happen if the problem is not fixed, and upcycling, which would reuse every single material, therefore not allowing it to turned into another toxic waste pile. They want to revolutionize the entire design of products, so that from the very beginning each material used will be utilized in ca clean manner and be able to be reused continuously. They pose the problem that many industries do not want to go back to the drawing board because of the massive amount of expense that would cause.
The book itself is a very easy read, one that is informative to all educational levels. The only negative aspect that I can think of is its weight, because it is made from the synthetic material, it is quite a heavy book for its size.
All in all this book presents the idea of intelligent design, where the world should not see valuable raw materials sent to their graves through the use of ill design and manufacturing, but rather have them be intelligently created for an everlasting product thus making waste virtually nonexistent.
- Reviewed in the United States on April 11, 2014A new trend is beginning to emerge and its presence increasingly felt in our everyday lives. Let me offer an example: As you take a stroll through your neighborhood you are likely to see not just one container, but two lining the curbs of the street. To many, their existence resembles progress and an increased responsibility in the way we interact with our environment. In fact, to own and use a recycling bin (yes, you likely already guessed it) in some ways has progressed to an object of pride or a display of consumer responsibility. However, it’s early and you take little notice of them as they have become quite commonplace in your neighborhood. You continue your walk and pass a couple wearing matching slip-on shoes, which you recognize from an advertisement as being made of recycled rubber and various other recycled materials. In addition, they are each carrying a cotton grocery bag which they intentionally bring and reuse every time they make such a trip to the store. You head back down your street (feeling slightly guilty after the couple passed you and wondering if you shouldn’t also be using such a bag) and arrive back at your residence. You reach down and pick up the newspaper (made of recycled paper) just as your neighbor pulls into their driveway, windows down and music playing. You recognize the soothing voice of Jack Johnson and strain your ears to listen more closely:
If you're going to the market to buy some juice. You've got to bring your own bags and you learn to reduce your waste...And if your brother or your sister's got some cool clothes...You could try them on before you buy some more of those...Reuse, we've got to learn to reuse… And if the first two R's don't work out..and if you've got to make some trash...Don't throw it out...Recycle, we've got to learn to recycle…
I think I’ve made my point. The message is everywhere. And as Johnson’s song laid out for us above, the message is clear: Reduce, reuse, recycle. However, as widespread and as this message is becoming one must stop and ask: is it effective? William McDonough and Michael Braungart argue in Cradle to Cradle: Remaking The Way We Make Things that such a design goal is ineffective. Efficient? Yes. Effective? Not quite. They propose that such efforts, which they categorize as “eco-efficient” design, are only a “less bad” version of a poor design methodology that emerged from the industrial revolution. These efforts do not change the way products are designed, rather they seek to mitigate the effects of poor design. As result, they seek a negative goal of zero impact on the environment. The problems associated with this approach are numerous. First, it creates a dichotomy between the environment and industry, with gains to one necessitating a loss to the other (also known as zero sum, see the trend). This leads to conflict and opposing agendas between the two and does very little to reveal how the two may actually be of benefit to one another. Second, as mentioned, it only makes a bad thing, less bad. To reduce something bad or harmful does not negate its impact, but only delays it. As such, these efforts are by definition unsustainable. Third, at best it has a goal of seeking not to degrade the environment and certainly does not consider the possibility that good design may actually improve the environment. So what is the main problem with the design form that emerged from the industrial revolution? Put simply, it was designed to become waste. Or put another way, it was designed with waste in mind. The authors label such design, cradle-to-grave design, as it is purposed from inception to become waste. They suggest that to solve this design dilemma we must rethink our idea of waste, or rather not think of it as a possibility at all. If design is reborn without waste in mind then we will have new products and new systems that bring life and wasteful abundance to its surroundings. If we sow design with new life in mind, our industries and our environment will reap the benefits of this change in design methodology. The author’s point out that nature’s idea of waste or excess actually enriches its surroundings. What if we design products from inception that sought to do the same? What if we learned from nature’s example and designed our systems cradle-to-cradle?
- Reviewed in the United States on March 13, 2009The book is a well-argued manifesto on why and how we need to change our core philosophy of how we design products.
The first thing you notice is that this book is rather heavy compared to normal books its size. This is explained by the authors trying to live their philosophy by creating a book out of a material that can be truly recycled as opposed to current paper which, while it can be reused, requires several unattractive processes and is not endlessly repeatable.
The book makes many other decent arguments for why we should think of products as temporary services rather than things we own and therefore dispose of when we are done. The book makes a case for current recycling (or down-cycling as they call it) measures as being okay - as long as it is thought of as no more than a temporary stop-gap measure to be used while we pursue true technical and regular nutrient recycling.
The only improvement I would like to see is more in-depth examples of how this process has been applied to commercial processes. They kept going back to the same one or two examples and I think there are more out there and I suspect by the time this book in republished there could be even more worthy examples.
Top reviews from other countries
-
Jacobo HReviewed in Mexico on December 1, 20215.0 out of 5 stars Excelentes ideas
Una fuente de verdades e ideas reveladoras en cuanto al reciclaje y la implementación de procesos circulares. Una lectura obligada en estos tiempos para todos los que buscan entender y hacer algo para combatir los efectos de nuestro modo de vida y sistemas de producción.
KirubhaReviewed in India on October 29, 20235.0 out of 5 stars Mother nature, True designer
Gives you an insight of timeless design choices by nature.
Asimina VasalouReviewed in the United Kingdom on March 20, 20225.0 out of 5 stars a book rich in examples of sustainable design
I have really enjoyed this book. Although it was written 20 years ago it's currency is still high. The authors provide compelling and creative ways of explaining how we can think about making new things from a sustainability perspective.
Michael James LucasReviewed in Germany on February 2, 20205.0 out of 5 stars Important book for anyone interested in consumerism
Very inspiring book about how we need to adjust the consumer society to produce better products that will last and can be repaired or disassembled.
-
RenataReviewed in Brazil on May 18, 20175.0 out of 5 stars EXCELENTE
O material do livro é incrível, bem como o prefácio descreve. Além disso, apresenta e explica detalhadamente o conceito de Cradle to Cradle e sugere o que cada um pode fazer para contribuir para a preservação do meio ambiente.
Recomendo fortemente!!!


