Measuring the Effectiveness of Competitive Intelligence: Assessing & Communicating CI's Value to Your Organization, by Jan P. Herring, 1996, 1999(2nd ed.), Society of Competitive Intelligence Professionals, 77 pages. Competitive Intelligence (the legal collection and analysis of information regarding capabilities, vulnerabilities, and intentions of business competitors) must be "measured" to be valued by companies. Senior management expects CI to lead to appropriate and timely actions that will have a tangible impact on the business. Based on that premise, the Society of Competitive Intelligence Professionals (SCIP) sponsored research to identify useful Measures of Effectiveness for evaluating Competitive Intelligence operations. This report, by SCIP Meritorious Award winner Jan P. Herring, includes a CI Evaluation Process for determining your management's needs, expectations, and decision-making style, and advice on aligning CI operations with company goals, measuring the results in quantitative terms, and communicating the measured results to the entire organization. The findings and recommendations presented in this report mark an important milestone in furthering the development of CI as a profession.
