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Bullocks Wilshire Paperback – January 1, 1999
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- Print length120 pages
- LanguageEnglish
- PublisherPrinceton Architectural Press
- Publication dateJanuary 1, 1999
- Dimensions8.41 x 0.41 x 10.68 inches
- ISBN-100964311941
- ISBN-13978-0964311947
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Product details
- Publisher : Princeton Architectural Press; 1st edition (January 1, 1999)
- Language : English
- Paperback : 120 pages
- ISBN-10 : 0964311941
- ISBN-13 : 978-0964311947
- Item Weight : 1.22 pounds
- Dimensions : 8.41 x 0.41 x 10.68 inches
- Best Sellers Rank: #3,100,605 in Books (See Top 100 in Books)
- #3,801 in Architecture Reference (Books)
- #6,141 in Architectural Buildings
- Customer Reviews:
About the author

Margaret Leslie Davis is the author of three acclaimed biographies of important American empire builders. Rivers in the Desert: William Mulholland and the Inventing of Los Angeles, published by Harper Collins, was the winner of the Golden Spur Award for Best Non-Fiction book by the Western Writers of America. Newsweek described it as “fascinating history.” Publishers Weekly called it an “arresting biography” that made for “gripping reading.”
Dark Side of Fortune: Triumph and Scandal in the Life of Oil Tycoon Edward Doheny, details the spectacular rise of one of America’s richest men and his tragic role as a principal figure in the Teapot Dome scandal. “Davis calls upon her legal acumen and story telling ability to craft a spell-binding account of Doheny,” wrote Foreword Magazine. The Washington Post’s Lou Cannon said the work is “a brilliant and superbly researched biography of the tarnished oil tycoon, Edward Doheny, whose importance ranks with Rockefeller and Carnegie.” The book is a Los Angeles Times bestseller.
The Culture Broker: Franklin Murphy and the Transformation of Los Angeles is the first major biography of the civic and cultural leader who supercharged the transformation of a regional city into a world-class metropolis. Publishers Weekly called the book “essential reading.” Pulitzer Prize-winning author Jack Miles called the book a “brilliant work” that tells the history of “an exceptional city at an exceptional time through the life story of a little-known but utterly exceptional man.”
Mona Lisa in Camelot: How Jacqueline Kennedy and Da Vinci’s Masterpiece Charmed and Captivated a Nation, chronicles the Mona Lisa’s voyage to America in 1963 and the critical role the First Lady played in America’s first museum blockbuster show. The book has been showcased on ABC’s Good Morning America, excerpted in Vanity Fair magazine and featured in the Sunday London Times. Columnist Liz Smith called the book “an engaging and dynamite story” and an important addition to American museum and art history.
Davis was commissioned to write the official history of the Los Angeles Music Center and the Walt Disney Concert Hall for the institution’s semicentenary. The Music Center of Los Angeles County: Five Decades of Music, Theater, and Dance was published by the Huntington Library Press and features a Preface by celebrated historian Kevin Starr.
The author’s most recent book, The Lost Gutenberg: The Astounding Story of One Book’s Five-Hundred-Year Odyssey was published in Spring, 2019 by Penguin Random House. In a starred review, Kirkus described the book as “Engrossing reading… A great read for any book lover.” Library Journal called the work, “A gripping account of the importance of books as cultural artifacts and of one particular work that transformed the world.”
Davis’s work has been featured on C-SPAN Book TV, the History Channel’s “Modern Marvels” and documentaries seen on the Discovery Channel and A&E’s “Biography.” The author has appeared on numerous television and radio programs nationwide and is a frequent speaker and lecturer. She is a California lawyer and a graduate of Georgetown University. She is a Fellow of the Los Angeles Institute for the Humanities at the Los Angeles Institute for the Humanities.
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The book itself is a delight.
Little is mentioned of the merchandising aspects or the "retail point of view" and direction. No attention is paid to the buying process (except one small paragraph), the changes in tastes over the years and how the store through the 60's and 70's had to modify itself to be more of a store and less of a museum...meaning merchandise had to be featured on "racks" or "fixtures" instead of being showcased one article at a time. She also makes the Federated take over in 1964 seem as the worse possible thing which could have happened. When in reality, it was the deep pockets of Federated which enabled the chain to grow and expand and become a real cash cow for Federated. Federated at the time had three cash cows: Bullock's, Burdine's and Bloomingdale's, but Bullock's was the key figure in that equation. Also, as a merchant, John Bullock understood the power of the bottom line. She states the one store had a staff of 700....it would have been interesting to understand how they turned a profit. Even by the standards of the day, that was excessive. Also, as one reviewer pointed out, she heaps praise on her Alma Mater for "saving" this building.
My final comment is simple. The book is beautifully illustrated and well researched from an architectural point of view. Should you want to know more about the store from a retail standpoint (and after all, when all is said and done, it was a store), this book falls very short in the last category.
Architecture: 5 stars
Retail Knowledge: 1 star
(I was a retail Buyer for 20 years for two national specialty/department stores)
Hence: 3 stars