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Invisible Ink: A Practical Guide to Building Stories That Resonate Paperback – January 11, 2010

4.7 out of 5 stars 727 ratings

Acclaimed by successful screenwriters and authors, Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling. Brian McDonald, an award winning screenwriter who has taught his craft at several major studios, supplies writers with tools to make their work more effective and provides readers and audiences a deeper understanding of the storyteller's art. When people think of a screenplay, they usually think about dialogue-the "visible ink" that is readily accessible to the listener, reader, or viewer. But a successful screenplay needs Invisible Ink as well, the craft below the surface of words. Invisible Ink lays out the essential elements of screenplay structure, using vivid examples from famous moments in popular movies as well as from one of his own popular scripts. You will learn techniques for building a compelling story around a theme, making your writing engage audiences, creating appealing characters, and much more. Praise for Invisible Ink: "...If I manage to reach the summit of my next story it will be in no small part due to having read Invisible Ink." -Andrew Stanton (cowriter Toy Story, Toy Story 2, A Bug's Life, Monsters, Inc., and cowriter/director Finding Nemo and WALL-E) "...Brian McDonald uses his deep understanding of story and character to pass on essential truths about dramatic writing. Ignore him at your peril." -Jim Taylor (Academy Award-winning screenwriter of Sideways and Election) "... I recommend this fine handbook on craft to any writer, apprentice or professional, working in any genre or form." -Dr. Charles Johnson (National Book Award-winning author of Middle Passage) "If you want to write scripts, listen to Brian. The guy knows what he's talking about." -Paul Feig (creator of NBC's Freaks and Geeks, co-executive producer The Office) "With Invisible Ink Brian McDonald has written us a book to keep and heed forever because through the simple, graceful, graspable, original wisdom of it, we might just save our screenwriting lives." -Stewart Stern (Screenwriter of Rebel Without a Cause)

Customer reviews

4.7 out of 5 stars
727 global ratings

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Customers say

Customers find this book to be a great approach to storytelling, with one review highlighting how it starts with theme development. Moreover, the book is praised for its readability, being an amazing read and one of the best books ever written about storytelling. Additionally, customers appreciate its informativeness, with one review noting its practical guide to world building, and its straightforward, step-by-step approach that simplifies the complex craft of writing. They also value its brevity and consider it well worth the $5 price.

AI-generated from the text of customer reviews

90 customers mention "Storytelling"90 positive0 negative

Customers appreciate the storytelling approach of the book, finding it really great and helpful for improving their writing skills, with one customer noting it starts with theme development.

"...Every body. Invisible ink goes into great detail about the aspects of story telling that usually isn't apparent, the parts that are..." Read more

"...He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you figure out the punchline in..." Read more

"...I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention...." Read more

"...of storytelling but gives many reasons why the storyteller doesn’t have to fear the craft. I will definitely be rereading this book REPEATEDLY!..." Read more

68 customers mention "Readability"68 positive0 negative

Customers find the book highly readable, describing it as one of the best books ever written about storytelling.

"...a minuscule nitpick and for such an accomplished writer whose book is so extraordinary, I think we should forgive that section even if we don't..." Read more

"...It's so nice to read. And such great and helpful advice to think on how to write stories." Read more

"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more

"...I will definitely be rereading this book REPEATEDLY! Each page is water: your thirst will be quenched, but then you’ll crave something to write with." Read more

66 customers mention "Knowledge"66 positive0 negative

Customers find the book informative and helpful, with good examples used throughout. One customer notes it serves as the most practical guide to world building.

"...It is a book about story telling, structure, best practices really and it's extraordinary...." Read more

"Really great book on writing. He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you..." Read more

"...I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention...." Read more

"...The author is extremely insightful and down-to-earth. The book is just plain straightforward and fun to read...." Read more

37 customers mention "Ease of reading"34 positive3 negative

Customers find the book easy to read, appreciating its brevity and clarity, with one customer noting it's available as a PDF.

"...It was a very quick and easy read too, I devoured it in like 2 days...." Read more

"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more

"...This author really takes the time to break down not just the elements of storytelling but gives many reasons why the storyteller doesn’t have to..." Read more

"...Without question, Invisible Ink was the easiest-reading and most entertaining so far...." Read more

22 customers mention "Ease of understanding"22 positive0 negative

Customers find the book straightforward and easy to understand, as it simplifies the complex craft of storytelling, with one customer noting it takes readers step by step through the process.

"...This book has some very simple concepts that will be relayed to you in a simple manner which does not presume you have any background in writing at..." Read more

"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more

"...The book is just plain straightforward and fun to read. That's not to say it lacks depth... not by any means...." Read more

"...The techniques are all fairly simple by themselves but the author does a good job of showing how they work together...." Read more

15 customers mention "Screenwriting"15 positive0 negative

Customers praise this book as the greatest guide to screenwriting, providing excellent advice for writers, with one customer noting its focus on creating good drama.

"...This text is like a cookbook for screen writers, this should be required reading for all aspiring screenwriters...." Read more

"...I love this book because it transcends genre and focuses on just writing good drama, giving several concrete examples throughout the book from..." Read more

"...Invisible Ink is a unique and indispensable tool for writers...." Read more

"This is the best d*mn screenwriting book you will find. Period...." Read more

9 customers mention "Length"9 positive0 negative

Customers appreciate the book's concise length, with one mentioning that the author uses great lengths to illustrate his points in detail.

"This is a short book, strongly recommended to me by a Disney animator. Wow!..." Read more

"...that are accessible to everyone and goes to great lengths to illustrate his point in detail...." Read more

"Short and to the point. A fun read but be warned, you will never watch, read or tell a story the same way again 😁..." Read more

"I really loved this. It's a super short read, I think I read it within one subway ride, but it's solid...." Read more

6 customers mention "Value for money"6 positive0 negative

Customers find the book well worth the $5 price, with one noting it's an investment for both reviewers and creators.

"...Small price to pay for this masterpiece book and I for one defer to the author's wisdom. So in conclusion, who is this book for?..." Read more

"...an idea and need it fleshed out more, it's a pretty decent and inexpensive book to help you out with that. Well worth the $5 in my eyes." Read more

"This book is concise, connected, and very potent (and also a good price)...." Read more

"...it is available for free anymore, but the price to have this is worth every penny...." Read more

Better than Breakfast!
5 out of 5 stars
Better than Breakfast!
I think I’ve said this before, but I’ll say it again just for emphasis: This book is OFFICIALLY my bread and butter! I’ll stop here and backtrack, before I get ahead of myself…My Origin StoryThe fact of me being an aspiring storyteller didn’t click until college, funny enough. I’m an illustrator first and foremost; I’ve been drawing since I was a kid. Secondly, character development and stories in general have always fascinated me for this reason. No matter how hard I tried, though, I just couldn’t connect some crucial dots.The big-whammy was story structure. The dots of this structure have an order, but everytime I’d read an explanation or asked someone what this structure meant, all I often got was an outline complete with the matter-of-fact expresion “Isn’t it obvious?” (i.e. exposition, rising action, climax, falling action and resolution). Great! …Now what? Other situations left me just plain confused, all the while, the listener would just AGAIN give me a matter-of-fact look. This structure wasn’t odvious to me. What’s the climax? Oh! It’s the major conflict of the story? Okay!....what even every other SCENE appears to be a major conflict though! One could’ve related my plight to tackling a sculpture for the first time: the teacher told me to start with a base or wireframe; they didn’t tell me build one. They didn’t tell me whether I could buy the wireframes premade or just make them myself. What do I use? I haven’t even tackled clay yet! No one told me what the purpose of each stage of storytelling is; they just said “This goes here. Because that’s how it works.” Okay…but why does it work this way?Nobody told me that storytelling was a language too – that each piece needed to flow together to make sense; that I would even dialog with readers in this sense. I didn’t need the answer to the universe. I DID learn about the mechanics and syntax of English grammar. I could’ve taken a basic English sentence and plug in verbs and nouns when necessary. If I borrow random elements of other languages and plug them in my English sentence, however, my sentence isn’t my language anymore. No one told me about consistency. I used to think filler was okay—required even, like extras in a movie. I assumed adding random characters would just automatically fill out my story; make it seem more “real” or relatable. I was wrong. All wrong. I took a dang fiction workshop class in high-school and NO ONE CORRECTED ME! Students read each other’s short-story assignments, gave each other suggestions, but most of the critique I got was about that reader’s preference. (e.g., “This character’s name should be more American”.) …Seriously?! (-_-) Nothing at all was said about my story’s STRUCTURE. One story I wrote got a lot more positive feedback than my previous story. But I was lucky! It was a first-person narrative about a female office worker and I wrote it with a casual tone; it was relatable. My teacher liked it and recommended I do an alternative ending-add an extra 100 words. It went more flat than fast-food soda. I didn’t know what the heck I DID for the first round. Why? Because I got lucky and didn’t know structure. I don’t think we all knew what to look for. No one taught us.So naturally, Invisible Ink saved my muse’s life. Words cannot express how grateful I am to Mr. McDonald for taking the time to craft this together. I truly believe that the more knowledge someone has (regarding people or otherwise) leaves less room for fear. This author really takes the time to break down not just the elements of storytelling but gives many reasons why the storyteller doesn’t have to fear the craft. I will definitely be rereading this book REPEATEDLY! Each page is water: your thirst will be quenched, but then you’ll crave something to write with.
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Top reviews from the United States

  • Reviewed in the United States on August 17, 2017
    There are already a ton of reviews for invisible ink and I'm going to add another. What is invisible ink? It is a book about story telling, structure, best practices really and it's extraordinary. You can read ton of reviews that will echo that thought so I'm going to instead try a different approach. Who is invisible ink for? Every body.

    Invisible ink goes into great detail about the aspects of story telling that usually isn't apparent, the parts that are planned and guide and build the story without necessarily actually being a part of the story. Sub text and so on. While it might be apparent from the get go what makes this useful for a writer, it might not be so apparent what makes this useful for a reader. The truth is that this is maybe the best tool for getting enjoyment out of reading I've ever read. This book has some very simple concepts that will be relayed to you in a simple manner which does not presume you have any background in writing at all. Anyone will be able to follow and understand the concepts and the way the book builds on those concepts to deliver more makes it all the more accessible. If you enjoy stories, movies, books, comics.. You should read this book because you'll get way more out of them after reading this book than you did before.

    One of the main concepts of this book is that stories should have a simple theme and follow them. This book is itself non-fiction, and yet it even follows that concept. The theme of having a theme is the glue that basically puts every concept together. The book will keep revisiting this theme itself and and further cement why it is important. Additionally in doing so the subject matter is easier for the reader to retain (I took notes while reading and plan to read again, but you by no means have to go through such lengths). If you've ever read a book, or watched a show and thought something was especially well done or bothered you, but couldn't quite put your finger on why, this book makes it clear.

    As far as flow this book though non fiction really feels like a page turner. Through use of example and relating it back to stories you're familiar with, the lessons flow from the pages not like a lecture, but rather like you are actually watching an entertaining movie itself. Never a time did I find the material dry or especially difficult to trudge through. Finishing this book is something you could do quickly or savor it and re-reading potential, in order to retain more is quite high.

    I do have one complaint and the author knew this would happen as he addresses it in the book. There is a time when he uses a gender tag for a concept that I personally wonder if it was a necessary way to describe the concept. He insists it is and spends a bit of time defending it in his work, but it felt a tiny bit like a distraction to me. I know some readers have found that section to be too much and stopped reading, but I personally think they missed out. It's a minuscule nitpick and for such an accomplished writer whose book is so extraordinary, I think we should forgive that section even if we don't entirely agree with it. I personally thought the content was spot on, just the labeling bothered me a tad. Small price to pay for this masterpiece book and I for one defer to the author's wisdom.

    So in conclusion, who is this book for? Everyone. There is no one who could not benefit from the knowledge contained and it even reads a little like a fun little fiction. If you don't read this book you are seriously missing out.
    10 people found this helpful
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  • Reviewed in the United States on October 28, 2024
    Really great book on writing. He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you figure out the punchline in multiple choice to show how the ending needs to be set up from the beginning. It was a very quick and easy read too, I devoured it in like 2 days. If I had a whole day off at the time, I could probably have gotten through it all in one day. It's so nice to read. And such great and helpful advice to think on how to write stories.
    One person found this helpful
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  • Reviewed in the United States on October 27, 2014
    Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure. I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention. After the initial idea is related he goes off on some tangents of other things that happen in stories, such as clones, male and female storytelling (action and emotion), and main character change. This is all well and good, but I wish the author had instead gone deeper into the structure he started. Explaining the armature and showing different ways that others had used it. He talks about main character change, and how sometimes they don't, but never goes further into explaining the how and why the character does or doesn't change. The Dramatica theory of structure does a decent job of explaining the why of Main Character change (and why not), but overall it's a lot more confusing and complex and sometimes the advocates can get a little partisan, thinking it's the only way a story should be told and anything else is lesser.

    So, If you already have your structure, this won't help much but there are some little things that are interesting (such as character clones) which may make you see things in a slightly different way. If you have an idea and need it fleshed out more, it's a pretty decent and inexpensive book to help you out with that. Well worth the $5 in my eyes.
    3 people found this helpful
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Top reviews from other countries

Translate all reviews to English
  • Daina J Valiulis
    5.0 out of 5 stars Mind blowing and awesome. A must read for every storyteller in every medium!
    Reviewed in Canada on February 19, 2020
    Brian breaks down the essential components of storytelling and presents them in clear, succinct ways using specific examples. I feel like now I have the secret sauce of storytelling!
  • Dominik
    5.0 out of 5 stars Must-have für jeden Storyteller
    Reviewed in Germany on June 9, 2018
    Eines der besten Bücher, das ich bisher über Storytelling gelesen habe.

    Sehr flüssig und schnell zu lesen (angenehmes Englisch).

    Ich kann es nur jedem ans Herz legen, dieses Buch zu lesen, dem es beim Schreiben in erster Linie um die Story, und nicht um irgendwelche Strukturen oder sonstige Story-externen Dinge geht.
    „It‘s about the story, and it‘s always about the story“, wie Stephen King in seinem On Writing sagte.
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  • T. S. Currey
    5.0 out of 5 stars Excellent for writers and storytellers
    Reviewed in Australia on February 25, 2017
    In a world that tells artists of all kinds that there are no rules, that you must push the boundaries, this book is an essential read. There are rules, they are knowable, and they help you craft a good story. They are not the bogeymen that the more pretentious in the artistic community might have you think.
  • Becky
    5.0 out of 5 stars Useful for any storytelling
    Reviewed in the United Kingdom on October 7, 2024
    Detailed, but easy to read. I found this really useful for my writing course: both for scripts and prose. Highly recommend if you write any sort of story.
  • Jayaram
    5.0 out of 5 stars Truly and simply the "Best Practical Guide to Building Stories that Resonate"
    Reviewed in India on September 29, 2014
    I found this book extremely useful. Concepts are very clear and has forced me to rethink the way I write. Thanks so much.