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Invisible Ink: A Practical Guide to Building Stories That Resonate Paperback – January 11, 2010
- Print length153 pages
- LanguageEnglish
- PublisherLibertary Co
- Publication dateJanuary 11, 2010
- Dimensions6 x 0.5 x 8.75 inches
- ISBN-100984178627
- ISBN-13978-0984178629
4 stars and above
Product details
- Publisher : Libertary Co; Reprint edition (January 11, 2010)
- Language : English
- Paperback : 153 pages
- ISBN-10 : 0984178627
- ISBN-13 : 978-0984178629
- Item Weight : 11 ounces
- Dimensions : 6 x 0.5 x 8.75 inches
- Best Sellers Rank: #764,040 in Books (See Top 100 in Books)
- #249 in Drama Literary Criticism
- #542 in Screenwriting (Books)
- #2,128 in Fiction Writing Reference (Books)
- Customer Reviews:
About the author

Brian McDonald has worked in film, television, and comic books for several decades. He is the writer and director of the award-winning short film "White Face." A sought-after lecturer and teacher, McDonald has worked as a speaker and story consultant for clients such as Disney Feature Animation and Cirque du Soleil. His book "Invisible Ink: A Practical Guide to Building Stories that Resonate" is required reading at Pixar Animation Studio, as well as several film studies programs. McDonald teaches for the Red Badge Project, helping veterans suffering from PTSD tell their stories. He emphasizes the organic nature of storytelling, believing it to be a fundamental human trait. McDonald is also the host of the award-winning podcast "You Are a Storyteller." His latest book is "Land of the Dead: Lessons from the Underworld on Storytelling and Living."
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
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Learn more how customers reviews work on AmazonCustomers say
Customers find this book to be a great approach to storytelling, with one review highlighting how it starts with theme development. Moreover, the book is praised for its readability, being an amazing read and one of the best books ever written about storytelling. Additionally, customers appreciate its informativeness, with one review noting its practical guide to world building, and its straightforward, step-by-step approach that simplifies the complex craft of writing. They also value its brevity and consider it well worth the $5 price.
AI-generated from the text of customer reviews
Customers appreciate the storytelling approach of the book, finding it really great and helpful for improving their writing skills, with one customer noting it starts with theme development.
"...Every body. Invisible ink goes into great detail about the aspects of story telling that usually isn't apparent, the parts that are..." Read more
"...He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you figure out the punchline in..." Read more
"...I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention...." Read more
"...of storytelling but gives many reasons why the storyteller doesn’t have to fear the craft. I will definitely be rereading this book REPEATEDLY!..." Read more
Customers find the book highly readable, describing it as one of the best books ever written about storytelling.
"...a minuscule nitpick and for such an accomplished writer whose book is so extraordinary, I think we should forgive that section even if we don't..." Read more
"...It's so nice to read. And such great and helpful advice to think on how to write stories." Read more
"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more
"...I will definitely be rereading this book REPEATEDLY! Each page is water: your thirst will be quenched, but then you’ll crave something to write with." Read more
Customers find the book informative and helpful, with good examples used throughout. One customer notes it serves as the most practical guide to world building.
"...It is a book about story telling, structure, best practices really and it's extraordinary...." Read more
"Really great book on writing. He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you..." Read more
"...I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention...." Read more
"...The author is extremely insightful and down-to-earth. The book is just plain straightforward and fun to read...." Read more
Customers find the book easy to read, appreciating its brevity and clarity, with one customer noting it's available as a PDF.
"...It was a very quick and easy read too, I devoured it in like 2 days...." Read more
"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more
"...This author really takes the time to break down not just the elements of storytelling but gives many reasons why the storyteller doesn’t have to..." Read more
"...Without question, Invisible Ink was the easiest-reading and most entertaining so far...." Read more
Customers find the book straightforward and easy to understand, as it simplifies the complex craft of storytelling, with one customer noting it takes readers step by step through the process.
"...This book has some very simple concepts that will be relayed to you in a simple manner which does not presume you have any background in writing at..." Read more
"Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure...." Read more
"...The book is just plain straightforward and fun to read. That's not to say it lacks depth... not by any means...." Read more
"...The techniques are all fairly simple by themselves but the author does a good job of showing how they work together...." Read more
Customers praise this book as the greatest guide to screenwriting, providing excellent advice for writers, with one customer noting its focus on creating good drama.
"...This text is like a cookbook for screen writers, this should be required reading for all aspiring screenwriters...." Read more
"...I love this book because it transcends genre and focuses on just writing good drama, giving several concrete examples throughout the book from..." Read more
"...Invisible Ink is a unique and indispensable tool for writers...." Read more
"This is the best d*mn screenwriting book you will find. Period...." Read more
Customers appreciate the book's concise length, with one mentioning that the author uses great lengths to illustrate his points in detail.
"This is a short book, strongly recommended to me by a Disney animator. Wow!..." Read more
"...that are accessible to everyone and goes to great lengths to illustrate his point in detail...." Read more
"Short and to the point. A fun read but be warned, you will never watch, read or tell a story the same way again 😁..." Read more
"I really loved this. It's a super short read, I think I read it within one subway ride, but it's solid...." Read more
Customers find the book well worth the $5 price, with one noting it's an investment for both reviewers and creators.
"...Small price to pay for this masterpiece book and I for one defer to the author's wisdom. So in conclusion, who is this book for?..." Read more
"...an idea and need it fleshed out more, it's a pretty decent and inexpensive book to help you out with that. Well worth the $5 in my eyes." Read more
"This book is concise, connected, and very potent (and also a good price)...." Read more
"...it is available for free anymore, but the price to have this is worth every penny...." Read more
Reviews with images
Better than Breakfast!
Top reviews from the United States
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- Reviewed in the United States on August 17, 2017There are already a ton of reviews for invisible ink and I'm going to add another. What is invisible ink? It is a book about story telling, structure, best practices really and it's extraordinary. You can read ton of reviews that will echo that thought so I'm going to instead try a different approach. Who is invisible ink for? Every body.
Invisible ink goes into great detail about the aspects of story telling that usually isn't apparent, the parts that are planned and guide and build the story without necessarily actually being a part of the story. Sub text and so on. While it might be apparent from the get go what makes this useful for a writer, it might not be so apparent what makes this useful for a reader. The truth is that this is maybe the best tool for getting enjoyment out of reading I've ever read. This book has some very simple concepts that will be relayed to you in a simple manner which does not presume you have any background in writing at all. Anyone will be able to follow and understand the concepts and the way the book builds on those concepts to deliver more makes it all the more accessible. If you enjoy stories, movies, books, comics.. You should read this book because you'll get way more out of them after reading this book than you did before.
One of the main concepts of this book is that stories should have a simple theme and follow them. This book is itself non-fiction, and yet it even follows that concept. The theme of having a theme is the glue that basically puts every concept together. The book will keep revisiting this theme itself and and further cement why it is important. Additionally in doing so the subject matter is easier for the reader to retain (I took notes while reading and plan to read again, but you by no means have to go through such lengths). If you've ever read a book, or watched a show and thought something was especially well done or bothered you, but couldn't quite put your finger on why, this book makes it clear.
As far as flow this book though non fiction really feels like a page turner. Through use of example and relating it back to stories you're familiar with, the lessons flow from the pages not like a lecture, but rather like you are actually watching an entertaining movie itself. Never a time did I find the material dry or especially difficult to trudge through. Finishing this book is something you could do quickly or savor it and re-reading potential, in order to retain more is quite high.
I do have one complaint and the author knew this would happen as he addresses it in the book. There is a time when he uses a gender tag for a concept that I personally wonder if it was a necessary way to describe the concept. He insists it is and spends a bit of time defending it in his work, but it felt a tiny bit like a distraction to me. I know some readers have found that section to be too much and stopped reading, but I personally think they missed out. It's a minuscule nitpick and for such an accomplished writer whose book is so extraordinary, I think we should forgive that section even if we don't entirely agree with it. I personally thought the content was spot on, just the labeling bothered me a tad. Small price to pay for this masterpiece book and I for one defer to the author's wisdom.
So in conclusion, who is this book for? Everyone. There is no one who could not benefit from the knowledge contained and it even reads a little like a fun little fiction. If you don't read this book you are seriously missing out.
- Reviewed in the United States on October 28, 2024Really great book on writing. He uses unorthodox examples that illustrate his point really well; like listing a series of jokes and letting you figure out the punchline in multiple choice to show how the ending needs to be set up from the beginning. It was a very quick and easy read too, I devoured it in like 2 days. If I had a whole day off at the time, I could probably have gotten through it all in one day. It's so nice to read. And such great and helpful advice to think on how to write stories.
- Reviewed in the United States on October 27, 2014Overall this is a very good book. Easy to read, easy to comprehend and a pretty straight forward explanation of how the author sees story structure. I found it pretty helpful in constructing and clarifying the story I'm working on, so that alone merits it's attention. After the initial idea is related he goes off on some tangents of other things that happen in stories, such as clones, male and female storytelling (action and emotion), and main character change. This is all well and good, but I wish the author had instead gone deeper into the structure he started. Explaining the armature and showing different ways that others had used it. He talks about main character change, and how sometimes they don't, but never goes further into explaining the how and why the character does or doesn't change. The Dramatica theory of structure does a decent job of explaining the why of Main Character change (and why not), but overall it's a lot more confusing and complex and sometimes the advocates can get a little partisan, thinking it's the only way a story should be told and anything else is lesser.
So, If you already have your structure, this won't help much but there are some little things that are interesting (such as character clones) which may make you see things in a slightly different way. If you have an idea and need it fleshed out more, it's a pretty decent and inexpensive book to help you out with that. Well worth the $5 in my eyes.
Top reviews from other countries
Daina J ValiulisReviewed in Canada on February 19, 20205.0 out of 5 stars Mind blowing and awesome. A must read for every storyteller in every medium!
Brian breaks down the essential components of storytelling and presents them in clear, succinct ways using specific examples. I feel like now I have the secret sauce of storytelling!
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DominikReviewed in Germany on June 9, 20185.0 out of 5 stars Must-have für jeden Storyteller
Eines der besten Bücher, das ich bisher über Storytelling gelesen habe.
Sehr flüssig und schnell zu lesen (angenehmes Englisch).
Ich kann es nur jedem ans Herz legen, dieses Buch zu lesen, dem es beim Schreiben in erster Linie um die Story, und nicht um irgendwelche Strukturen oder sonstige Story-externen Dinge geht.
„It‘s about the story, and it‘s always about the story“, wie Stephen King in seinem On Writing sagte.
T. S. CurreyReviewed in Australia on February 25, 20175.0 out of 5 stars Excellent for writers and storytellers
In a world that tells artists of all kinds that there are no rules, that you must push the boundaries, this book is an essential read. There are rules, they are knowable, and they help you craft a good story. They are not the bogeymen that the more pretentious in the artistic community might have you think.
BeckyReviewed in the United Kingdom on October 7, 20245.0 out of 5 stars Useful for any storytelling
Detailed, but easy to read. I found this really useful for my writing course: both for scripts and prose. Highly recommend if you write any sort of story.
JayaramReviewed in India on September 29, 20145.0 out of 5 stars Truly and simply the "Best Practical Guide to Building Stories that Resonate"
I found this book extremely useful. Concepts are very clear and has forced me to rethink the way I write. Thanks so much.




