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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012

by Steve Blank (Author), Bob Dorf (Author)

294 customer reviews

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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
·        Avoid the 9 deadly sins that destroy startups' chances for success
·       Use the Customer Development method to bring your business idea to life
·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
·       Identify your customers and determine how to "get, keep and grow" customers profitably
·       Compute how you'll drive your startup to repeatable, scalable profits.

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Editorial Reviews

Review

"The most valuable book on entrepreneurship in the past 25 years!"
— Tim Huntley, An Entrepreneurial Life

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'"

-- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."

-- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"the best $40 investment you make in your startup."

-- EdSurge

"... The book has material for every type of entrepreneur ..."

-- XConomy

"Brilliantly Simple 2-step Process for Success in Products and Services!"

-- Kimberly Wiefling, author, entrepreneur

“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.”
-- Founder

“A must-have for all aspiring, first-time and seasoned entrepreneurs.”
-- Ben Mappen, founder

“truly a blueprint on how to build a Silicon Valley style scalable startup.”
-- Founder

“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.”
— Scott Hoffman, author, speaker, small business advocate

“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”
-- Derek Thompson, The Atlantic

"The Startup Owner's Manual is ... going to be a game changer."
-- India Business Blog

"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."
— Conrad Egusa, Brownstein & Egusa

"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."
— Kia Davis, Wamda.com

From the Inside Flap

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.

See all Editorial Reviews

Product details

Hardcover: 608 pages
Publisher: K & S Ranch; 1 edition (March 1, 2012)
Language: English
ISBN-10: 0984999302
ISBN-13: 978-0984999309
Product Dimensions: 8.2 x 1.2 x 10 inches
Shipping Weight: 2.7 pounds (View shipping rates and policies)
Average Customer Review: 294 customer reviews
Amazon Best Sellers Rank: #5,939 in Books (See Top 100 in Books)
- #16 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #92 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Hadr

Not just for startup founders. Great book for product development or product management.

May 11, 2017

Verified Purchase

This is a great book for anyone who is interested to do a startup.

I will strongly suggest that the reader to follow the instruction of the author to use this as a reference book instead of rushing through the content.

Apart from startup founders, I find this book to be very useful for product development as well.

The author has lay out the process for the reader to follow. Normally, I will not follow strictly on the instructions of a book. This is the few books that is an exception. The general direction is great.

Do not expect specific step by step instruction for each process. You will need to do your own analysis for your project. Such as the questions to ask so that you can validate a problem or solution.

8 people found this helpful9 people found this helpful

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Michael

4.5 stars! SIX STARS if they fix the formatting!

June 1, 2017

Verified Purchase

This is an incredible resource for how to get a startup up and running. I've been searching for a how-to guide for years and this was the first that gave a complete roadmap (and many, many, many checklists!). It is information heavy, much like a textbook. And it won't handhold you through certain sections, assuming you have an understanding of basic business practices, management, leadership, securing financing, marketing, etc. But it will show you when and how differently you may implement those tools within the startup timeline.

Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.

If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!

7 people found this helpful8 people found this helpful

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Mr$harpe

Best entrepreneur book period

August 14, 2017

Verified Purchase

Best entrepreneur book period. If you liked Lean Startup (another great read/education) you'll love this one by Steve Blank. He taught those guys. I love how the author really reset your approach and lays out a clear plan on how to test and scale. There is also a free class you can take taught by Steve Blank on Udemy that pairs well with the book. I've bought copies for my business partners and friends.

4 people found this helpful5 people found this helpful

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Todd Andres

If you build it, they won't necessarily come...

April 16, 2018

Verified Purchase

If you are going to take the time to start a business or build a new product, take the time to use this book. It doesn't have to be read in a certain order. This product will help ensure you build a product that people love. Take a look at Steve Blank's website, under his own name. This book could make your entrepreneurial experience pleasant and successful. Good luck!

2 people found this helpful3 people found this helpful

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Rebellion

REAL entrepreneurs show you the way

October 24, 2014

Verified Purchase

I was given this book by the author at SXSW about 3 years ago and have used it as a resource throughout the past years. It's great to dip into chapters and get ideas to move forwards. I love that the book is written by REAL entrepreneur that have actually build companies. So many books are written by people that simply know the theory...but this book is the real deal! Five Stars!

5 people found this helpful6 people found this helpful

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Shakyra

Great book, I recommend to anyone looking to start ...

June 5, 2017

Verified Purchase

Great book, I recommend to anyone looking to start up a business. I read this prior to starting up my LLC and it answered most of my questions, but not all.

2 people found this helpful3 people found this helpful

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Jean W.

Distilled insight

September 21, 2016

Verified Purchase

I hate almost all books about entrepreneurship. They are typically full of trivialities written by people who confuse luck with talent. This book is different. It is smart and summarizes a considerable amount of experience into usable ideas. Worth your time.

2 people found this helpful3 people found this helpful

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Very Useful Resource

February 23, 2014

Verified Purchase

For all of those reviewers that note that they are in a startup and don't have time for this process, and that the checklists are boring or tedious, this book is EXACTLY what you need. We all have spent far too much time working "in" our business, not "on" our business, and substituting our instincts and gut feel for data driven decisions that may make the difference of 10x or more in our valuations. Having been involved in several early stage companies, I continue to be amazed at the deltas in success between those who have an agile plan for market feedback and product development and those where the founder has visions of IPO Ferraris and they believe they're the second coming of Bezos or Jobs. The classic MBA doesn't work in a startup - but that also doesn't mean that basic and fundamental business elements are ignored or that the formula to success is somehow magically different. There is a path to success, there is a formula, there is an accepted and proven approach - and this book has it well documented.

If you are in leadership, investment or management teams of early stage ventures, you need to read this book. Period. Yes - that means you VC guy or Ruby on Rails genius. You will have better perspective and more realistic expectations once you do so, and if you follow the formulas outlined in the book.

9 people found this helpful10 people found this helpful

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