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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012

by Steve Blank (Author), Bob Dorf (Author)

257 customer reviews

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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade.

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
·        Avoid the 9 deadly sins that destroy startups' chances for success
·       Use the Customer Development method to bring your business idea to life
·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
·       Identify your customers and determine how to "get, keep and grow" customers profitably
·       Compute how you'll drive your startup to repeatable, scalable profits.

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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Product Details

Hardcover: 608 pages
Publisher: K & S Ranch; 1 edition (March 1, 2012)
Language: English
ISBN-10: 0984999302
ISBN-13: 978-0984999309
Product Dimensions: 1.2 x 8.2 x 10 inches
Shipping Weight: 3 pounds (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (257 customer reviews)
Amazon Best Sellers Rank: #5,951 in Books (See Top 100 in Books)
- #18 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #86 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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2 star		3%
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Top Customer Reviews

NOT the same as TSOM!

ByJessicaon September 10, 2013

Format: Kindle EditionVerified Purchase

The kindle version of this is NOT the same as The Startup Owner's Manual! Instead you get the Startup Owner's Strategy Guide, which is a very condensed version. I bought this for a class and was super frustrated to find that it wasn't the same as the original hardcover book. I am going to try to get a refund because it's not what was advertised to me. Ugh.

1111 comments 234 people found this helpful. Was this review helpful to you?YesNo

Brilliant authors, less brilliant editing

ByUffe Thomsenon October 30, 2012

Format: HardcoverVerified Purchase

I have no doubt that this book is written by really cool people, who actually know what they are taking about.

Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.

So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.

If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)

Best Regards (and I mean it)

Uffe Thorup Thomsen

55 comments 279 people found this helpful. Was this review helpful to you?YesNo

Misleading product information for Kindle version

ByJames Britton December 12, 2013

Format: Kindle EditionVerified Purchase

Misleading product information for Kindle version. If you buy the Kindle version you do not get the book shown. You get a different (albeit related) book, "The Startup Owner's Manual Strategy Guide".

I feel sort of bad leaving such a low-star rating but people looking for the Kindle version need to something to alert them.

22 comments 117 people found this helpful. Was this review helpful to you?YesNo

Gain an unfair advantage ...

ByJames J. Hornthalon June 18, 2012

Format: Hardcover

Having started 8 business and invested in over 50 more, I wish I had this resource a long long time ago. It is an entrepreneur's job to manage the risks of their enterprise, and to allocate resources where they are most needed. Before The Startup Owner's Manual, most of us were left to our own devices, randomness, and serendipity. The near-death experiences of most successes have been glorified with the buzz word "pivot". But what does that really mean, and can you expect to learn when, why and how to iterate successfully? The answer is yes; the recipe calls for equal parts of the business model canvas and customer development, with a healthy dose of constant agile development and customer interactions. Combining the right ingredients in the right order is a process, and how to best navigate that process is revealed in this invaluable guide book for anyone who wants to figure out if their great idea can become a great business. It also gives angel and venture investors an edge in evaluating proposals, looking to see if the team has gotten out of the building enough to know their target market, can articulate a compelling value proposition, and know how to get, keep and grow customers.

11 comment 85 people found this helpful. Was this review helpful to you?YesNo

Poorly formatted and somewhat redundent

ByJonahon April 14, 2013

Format: HardcoverVerified Purchase

The first qualm I have with the book is simply its formatting. The book is fairly short but appears in the Amazon description as a very large text because it is essentially repeated. There is one subset of the book for web or app startups and another version for physical channel startups. There is very little difference between the two, so most of those two versions are redundant. Its not expected that a person reads both sections, from what I understand. But the formatting isn't really mentioned anywhere in the start of the book or even the kindle index. So it comes as a surprise when you're about 50% through the book and it ends, in effect.

The second thing that makes me lower my rating is simply that the information isn't very original. Steve Blank's book on the four steps to Epiphany set the groundwork for the concepts, but more importantly the "lean startup" methodology is espoused by Eric Reis' book of the same name which was published in September 2011. The book "Running Lean" came out the same week as this book (early March 2013) but goes in to MUCH more depth on how to execute the lean startup methodology in practice.

So, in summary, its decent material but strangely organized. And my suggestion is to read Eric Reis' "Lean Startup" for the concept, and then "Running Lean" for specific execution guidance.

11 comment 38 people found this helpful. Was this review helpful to you?YesNo

Disappointing, typical content-lite business book

ByKnowledge Spongeon June 17, 2012

Format: HardcoverVerified Purchase

I was tempted by this from an excerpt I saw on the web. Sadly, it follows the usual pattern of business books: an interesting idea that could be explained in a couple of pages, expanded by means of much repitition and many almost identical anecdotes, to fill a complete book. The idea is sound enough: don't build a plan and then execute it slavishly, thereby ending up with a product nobody wants. Instead, find yourself some customers early on, continuously get their feedback, and be prepared to reinvent your product and company, possibly several times. There, I just saved you the purchase price. All the examples are drawn from Web 2.0 type businesses, and the title should really be "The Web Service Startup Owners Manual". Web-delivered services, such as social networking, lend themselves very well to continuous revision - there is no deployed software to update, and changes are cheap and easy. This of course is why such companies are so fashionable amongst VCs. The concept is much harder to apply to a traditional software or infrastructure company, and pretty well impossible with hardware or silicon.

44 comments 129 people found this helpful. Was this review helpful to you?YesNo

Ho-hum: Nothing much new here

ByWhippeton December 1, 2012

Format: Kindle EditionVerified Purchase

Blank's book contains nothing that will be news to seasoned startup entrepreneurs and VCs. It's not up to the hype.

The book is aimed at startups that eventually will seek VC cash. It expects a startup to have a board of directors, and sneers at so-called "lifestyle" businesses. Blank disparages businesspeople in what I take to be a crass play for popularity among his geek audience.

Overall I cannot recommend it as a primary text, although it's fine to read in accompaniment.

My credentials: successful VC and software company founder.

77 comments 69 people found this helpful. Was this review helpful to you?YesNo

Most Recent Customer Reviews

Great book, it gives you all the steps you ...

Great book, it gives you all the steps you need to start your own start up, only thing is that sometimes it repeats itself to much.

Published 4 days ago by Javier Fernando Sanchez Aguilar

If you're looking at this book, you don't need ...

If you're looking at this book, you don't need my review to make a decision. Just do it and save yourself some time and tons of cash!

Published 8 days ago by KOD Amoah

An Absolute Must for Entrepreneurs and Founders

An absolutely essential read for entrepreneurs and founders. This is a manual that takes you through a process of building your business model (most critical component for the...Read more

Published 23 days ago by Amazon Customer

Distilled insight

I hate almost all books about entrepreneurship. They are typically full of trivialities written by people who confuse luck with talent. This book is different.Read more

Published 1 month ago by Jean Walrand

it is also useful to read it (at least part of it) as ...

As is mentioned, it is a manual, not a book to read. However, it is also useful to read it (at least part of it) as a book to learn about startups in general.Read more

Published 2 months ago by Amazon Customer

This book is not just great for startups

This book is not just great for startups. It serves as a great guide for more mature technology companies. Great step by step as well as reference book.

Published 2 months ago by Amazon Customer

Four Stars

Good reference book

Published 2 months ago by Thando367

and this book is just much better and clearer

I also own 4 steps to the epiphany, and this book is just much better and clearer. Great books for an entrepreneurs library.Read more

Published 3 months ago by Ike

Five Stars

If you are considering starting a high-tech company, this is a MUST READ!

Published 4 months ago by Amazon Customer

Great book on what to think about when starting a new business

Fantastic book, I love the sketches they use to describe concepts

Published 4 months ago by J. McCullen

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