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The Republican Noise Machine: Right-Wing Media and How It Corrupts Democracy Hardcover – May 18, 2004

by David Brock (Author)

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In The Republican Noise Machine, David Brock skillfully documents perhaps the most important but least understood political development of the last thirty years: how the Republican Right has won political power and hijacked public discourse in the United States.

Brock, a former right-wing insider and the author of the New York Times bestseller Blinded by the Right, uses his keen understanding of the strategies, tactics, financing, and personalities of the American right wing to demonstrate how the once-fringe phenomenon of right-wing media has all but subsumed the regular media conversation, shaped the national consciousness, and turned American politics sharply to the right.

Brock documents how in the last several decades the GOP built a powerful media machine--newspapers and magazines, think tanks, talk radio networks, op-ed columnists, the FOX News Channel, Christian Right broadcasting, book publishers, and high-traffic internet sites--to sell conservatism to the public and discredit its opponents. This unabashedly biased multibillion-dollar communications empire disregards journalistic ethics and universal standards of fairness and accuracy, manufacturing "news" that is often bought and paid for by a tight network of corporate-backed foundations and old family fortunes. By dissecting the appeal, techniques, and reach of the booming right-wing media market, Brock demonstrates that it is largely based on bigotry, ignorance, and emotional manipulation closely tied to America’s longstanding cultural divisions and the buying power of anti-intellectual traditionalists.

From the disputed 2000 presidential election to the war with Iraq to the political battles of 2004, Brock's penetrating analysis of right-wing media theories and methodology reveals that the Republican Right views the media as an extension of a broader struggle for political power. By tracing the political impact of right-wing media, Brock shows how disproportionate conservative influence in the media is integrally linked to the Republican Right’s current domination of all three branches of government, to the propping up of the Bush administration, and to the inability of Democrats to voice their opposition to this political sea change or to compete on an even playing field.

As only an ex-conservative intimately familiar with the imperatives of the American right wing could, David Brock suggests ways in which concerned Americans can begin to redress the conservative ascendancy and cut through the propagandistic fog. Writing with verve and deep insight, he reaches far beyond typical bromides about media bias to produce an invaluable account of the rise of right-wing media and its political consequences. Promising to be the political book of the year, The Republican Noise Machine will transform the raging yet heretofore unsatisfying debate over the politics of the media for years to come.

Editorial Reviews

Review

“This is the most important book of the past ten years and mandatory reading for all who want to understand American politics and history.” —Robert F. Kennedy, Jr., author of Crimes Against Nature: How George W. Bush and His Corporate Pals Are Plundering the Country and Hijacking Our Democracy

“A spirited challenge to the contemporary mediascape.” —Publishers Weekly

“In clear prose, Brock shows convincingly how . . . the accusation of a liberal bias has been based on shabby research and nonexistent evidence.” —Fort Lauderdale Sun Sentinel

From the Trade Paperback edition.

From the Inside Flap

In The Republican Noise Machine, David Brock skillfully documents perhaps the most important but least understood political development of the last thirty years: how the Republican Right has won political power and hijacked public discourse in the United States.

Brock, a former right-wing insider and the author of the New York Times bestseller Blinded by the Right, uses his keen understanding of the strategies, tactics, financing, and personalities of the American right wing to demonstrate how the once-fringe phenomenon of right-wing media has all but subsumed the regular media conversation, shaped the national consciousness, and turned American politics sharply to the right.

Brock documents how in the last several decades the GOP built a powerful media machine--newspapers and magazines, think tanks, talk radio networks, op-ed columnists, the FOX News Channel, Christian Right broadcasting, book publishers, and high-traffic internet sites--to sell conservatism to the public and discredit its opponents. This unabashedly biased multibillion-dollar communications empire disregards journalistic ethics and universal standards of fairness and accuracy, manufacturing "news" that is often bought and paid for by a tight network of corporate-backed foundations and old family fortunes. By dissecting the appeal, techniques, and reach of the booming right-wing media market, Brock demonstrates that it is largely based on bigotry, ignorance, and emotional manipulation closely tied to America’s longstanding cultural divisions and the buying power of anti-intellectual traditionalists.

From the disputed 2000 presidential election to the war with Iraq to the political battles of 2004, Brock's penetrating analysis of right-wing media theories and methodology reveals that the Republican Right views the media as an extension of a broader struggle for political power. By tracing the political impact of right-wing media, Brock shows how disproportionate conservative influence in the media is integrally linked to the Republican Right’s current domination of all three branches of government, to the propping up of the Bush administration, and to the inability of Democrats to voice their opposition to this political sea change or to compete on an even playing field.

As only an ex-conservative intimately familiar with the imperatives of the American right wing could, David Brock suggests ways in which concerned Americans can begin to redress the conservative ascendancy and cut through the propagandistic fog. Writing with verve and deep insight, he reaches far beyond typical bromides about media bias to produce an invaluable account of the rise of right-wing media and its political consequences. Promising to be the political book of the year, The Republican Noise Machine will transform the raging yet heretofore unsatisfying debate over the politics of the media for years to come.

About the Author

DAVID BROCK is the author of four books, including Blinded by the Right: The Conscience of an Ex-Conservative, a New York Times bestselling political memoir. He is the founder and president of a nonprofit media watchdog organization in Washington, D.C. He serves on the advisory board of Democracy Radio, Inc., and is the recipient of the New Democrat Network’s first award for political entrepreneurship. He can be reached at dbrock@republicannoisemachine.com.

Excerpt. © Reprinted by permission. All rights reserved.

INTRODUCTION

THE REPUBLICAN NOISE MACHINE

SINCE DEFECTING FROM THE REPUBLICAN PARTY in the latter half of the 1990s and publishing a confessional memoir in 2002, I’ve discussed my right-wing past with politicians, political activists and strategists, academic scholars, student groups, fellow writers, and hundreds of readers of my book Blinded by the Right: The Conscience of an Ex-Conservative. I’m rarely asked anymore why I changed, or about the baroque intricacies of the anti-Clinton movement, which I once participated in and then renounced and exposed. After a presidential election decided by the Supreme Court, the terrorist attacks on the United States on September 11, 2001, and the war with Iraq, politics has moved to a different place.

Nowadays, when I talk about Blinded by the Right, people want to know not how I was blinded by the Right, but how so much of the country seems to be in that position. For the first time since 1929, the Republican Party controls all three branches of government. Fewer people identify with the Democratic Party today than at any time since the New Deal. Conservatism seems the prevailing political and intellectual current, while liberalism seems a fringe dispensation of a few aging professors and Hollywood celebrities. People ask me, a former insider, how the Republican Right
has won political and ideological power with such seeming ease and why Democrats, despite winning the most votes in the last three presidential elections, seem to be caught in a downward spiral, still able to win at the ballot box but steadily losing the battle for hearts and minds.

While it is not the only answer, my answer is: It’s the media, stupid.

When I say this, in a more respectful way, to folks outside the right wing, I usually get either of two responses. Those who receive their news from
the New York Times and National Public Radio give me blank stares. They are living in a rarefied media culture—one that prizes accuracy, fairness, and civility—that is no longer representative of the media as a whole. Those who have heard snippets of Rush Limbaugh’s radio show, have caught a glimpse of Bill O’Reilly’s temper tantrums on the FOX News Channel, or occasionally peruse the editorials in the Wall Street Journal think I’m a Cassandra. They view this media as self-discrediting and therefore irrelevant. They are living in a vacuum of denial.

Those who understand what I mean are either members of the media itself, have read media-criticism books or Internet sites devoted to the subject, or are in the political trenches every day dealing with the media. The gap between those who recognize right-wing media power for what it is and those who don’t is wide and deep, as if they inhabit parallel universes. The gap is dangerous to democracy and needs to be closed.

When I came to Washington fresh out of college in 1986, I got a job at the Washington Times, the right-wing newspaper bankrolled by Reverend Sun Myung Moon, the Korean-born leader of a religious cult called the Unification Church. Though Moon’s paper was said to be read in the Reagan White House, nobody paid much attention to it. We were the proverbial voice in the wilderness. Considering that the paper was governed by a calculatedly unfair political bias and that its journalistic ethics were close to nil, this was a good thing. That was eighteen years ago. Today, the most important sectors of the political media—most of cable TV news, the majority of popular op-ed columns, almost all of talk radio, a substantial chunk of the book market, and many of the most highly trafficked Web sites—reflect more closely the political and journalistic values of the Washington Times than those of the New York Times.

That is, they are powerful propaganda organs of the Republican Party. For our politics, this development in the media represents a structural change: a structural advantage for the GOP and conservatism, and, I believe, the greatest structural obstacle facing opponents of the right wing. I therefore think it is one of the most important political stories of the era. I have sought to tell this story in The Republican Noise Machine: Right-Wing Media and How It Corrupts Democracy.

I know there is a Republican Noise Machine because I was once part of it. From the Washington Times, to a stint as a “research fellow” at the Heritage Foundation (the Right’s premier think tank), to a position as an “investigative writer” at the muckraking magazine The American Spectator, and as the author of a best-selling right-wing book, I forwarded the right-wing agenda not as an open political operative or advocate but under the guise of journalism and punditry, fueled by huge sums of money from right-wing billionaires, foundations, and self-interested corporations.

By the time I said good-bye to the right wing in 1997, what was once a voice in the wilderness was drowning out competing voices across all media channels. The most influential political commentator in America, Rush Limbaugh, and his hundreds of imitators saturated every media market in the country, providing 22 percent of Americans—not only conservatives
but independent swing voters—with their primary source of news. Conservatives had changed the face of the cable news business with the establishment of the top-rated FOX News Channel, a slicker broadcast version of the Moonie Washington Times. Pundit Ann Coulter and her fanatical ilk topped the best-seller lists, becoming superstars in the world of political punditry. The Spectator juggernaut—which had a circulation of three hundred thousand per month at its height in the early 1990s—had been replaced by Internet gossip Matt Drudge, who gets more than 6.5 million visitors to his site every day. Although enormous subsidies were still being pumped into right-wing media that did not turn a profit, right-wing media also had become a multibillion-dollar business, a development that powerfully affected all other commercial media.

The lies, smears, and vicious caricatures leveled against Bill and Hillary Clinton by this right-wing media, and then repeated in virtually every media venue in the country, have now been well documented, not least in Blinded by the Right. In that book, I compared the anti-Clinton propaganda to a virus as it seeped off the pages of the Spectator into the minds of every sentient American. My memoir ended in 2000; what I did not fully comprehend then, but what is apparent to me now as I have watched the politics of the last few years unfold, is that the virus was not Clinton-specific. In fact, it had nothing to do with the Clintons per se; rather, in different strains, it would afflict any and every political opponent of the right wing, including Al Gore, Senate Democratic leader Tom Daschle, and the mourners of Senator Paul Wellstone, every major Democrat seeking the presidency in 2004, New York Times columnist Paul Krugman, and the liberal advocacy group MoveOn.org. What we have here, as a criminal investigator might say, is a pattern.

In the 2000 presidential campaign, the Republican Noise Machine, which worked for years to convince Americans that the Clintons were criminally minded, used the same techniques of character assassination to turn the Democratic standard-bearer, Al Gore, for many years seen as an overly earnest Boy Scout, into a liar. When Republican National Committee polling showed that the Republicans would lose the election to the Democrats on the issues, a “skillful and sustained 18-month campaign by Republicans to portray the vice president as flawed and untrustworthy” was adopted, the New York Times reported. Republicans accused Gore of saying things he never said—most infamously, that he “invented” the Internet, a claim he never made that was first attributed to him in a GOP press release before it coursed through the media. Actually, Gore had said, “During my service in the United States Congress, I took the initiative in creating the Internet,” a claim that even former House Speaker Newt Gingrich verified as true.1

The right-wing media broadcast this attack and similar attacks relentlessly, in effect giving the GOP countless hours of free political advertising every day for months leading up to the election. “Albert Arnold Gore Jr. is a habitual liar,” William Bennett, a Cabinet secretary in the Reagan and first Bush administrations, announced in the editorial pages of the Wall Street Journal. “...Gore lies because he can’t help himself,” neoconservative pamphleteer David Horowitz wrote. “liar, liar,” screamed Rupert Murdoch’s New York Post. The conservative columnist George F. Will pointed to Gore’s “serial mendacity” and warned that he is a “dangerous man.” “Gore may be quietly going nuts,” National Review’s Byron York concluded. The Washington Times agreed: “The real question is how to react to Mr. Gore’s increasingly bizarre utterings. Webster’s New World Dictionary defines ‘delusion’ thusly: ‘The apparent perception, in a nervous or mental disorder, of some thing external that is not actually present...a belief in something that is contrary to fact or reality, resulting from deception, misconception, or a mental disorder.’”

This impugning of Gore’s character and the questioning of his mental fitness soon surfaced in the regular media. The New York Times ran an article headlined tendency to embellish fact snags gore, while the Boston Globe weighed in with gore seen as “misleading.” On ABC’s This Week, former Clinton aide George Stephanopoulos referred to Gore’s “Pinocchio problem.” For National Journal’s Stuart Tay...

Product details

Publisher ‏ : ‎ Crown
Publication date ‏ : ‎ May 18, 2004
Language ‏ : ‎ English
Print length ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 1400048753
ISBN-13 ‏ : ‎ 978-1400048755
Item Weight ‏ : ‎ 1.55 pounds
Dimensions ‏ : ‎ 6.31 x 1.33 x 9.5 inches
Best Sellers Rank: #2,078,814 in Books (See Top 100 in Books)
- #619 in Political Parties (Books)
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David Brock

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David Brock is a widely published author and Democratic activist.

In 2004, Brock founded Media Matters, the nation’s premier media watchdog. Following the 2010 elections, Brock founded the Democratic SuperPAC American Bridge, which is one of the largest modern campaign war rooms ever assembled using research, tracking, and rapid response to defeat Republicans.

He is the author of five books, including his 2002 best-selling memoir, Blinded by the Right: The Conscience of an Ex-Conservative. His writing appears in USA Today, CNN.com, the Huffington Post, the Daily Beast and Salon.

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Customers praise the research quality of the book, finding it thorough and insightful, with one customer noting that the data is rigorously end-noted and easy to verify.

"David Brock has written a detailed and brilliant expose of a multi-decade long assault on journalistic ethics and objectivity for political reasons..." Read more

"This is an outstanding book that well researched and reveals the dark side of what is clearly a major problem in America...." Read more

"...detailed with footnotes. explains who is paying for all this!" Read more

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"One of the best books that I have ever read. David Brock has been involved in the Noise machine and tells the story from an insider's perspective." Read more

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Joshua G. Feldman
You'll never see the media the same way again after reading this.
Reviewed in the United States on November 30, 2008
Verified Purchase

David Brock has written a detailed and brilliant expose of a multi-decade long assault on journalistic ethics and objectivity for political reasons by certain elements of the GOP. Brock is in a position to know (having worked as right-wing hack for decades himself). Brock's writing is direct and his research thorough. He presents his argument relentlessly. He follows the money, names all the names, and reveals his sources. Once you see and understand the way that news reporting is being manipulated in the media you'll never look at the news the same way again. Brock has taught me to recognize the sources and tone of phony manipulated news and now I see it everywhere. I can't recommend this book more highly for any educated person.

Essentially the Republican noise machine was creates as a deliberate strategy to promote conservative views and talking points in the mainstream media (television, newspapers, radio etc...) The strategy features three main strategies: 1) foster the illusion that the mainstream media has a liberal bias, 2) create a phony academic body of entities (primarily think tanks, but also funded university programs) to manufacture "scholarship" that promotes the right-wing talking points so that they appear objective, 3) leverage the perception of liberal bias in the media to demand "equal time" for presentation of the laundered right-wing media talking points as news.

The roots of the right-wing noise machine start back in the days of Goldwater. The civil rights movement succeeded in part because of the public outrage following television news coverage of civil rights protests and backlash. Nixon's new republican coalition of South and West was based in part by frustrated southern racist feeling stymied by a de-facto media position of racial tolerance. Later, the Vietnam war's outcome was partially determined by public protest in the US and the media coverage of the war and the anti-war protests. Brock traces the roots of the strategy for the noise machine in detail - both the writing that defined the strategy and the individuals and entities which funded and created the various organizations that were created to carry out the work. It's not conspiracy theory because the whole thing is mostly out in the open. It's easy to check the facts and I've done so. I'm totally convinced.

The fruits of the right-wing noise machine aren't simply the echo chamber of right wing radio and Fox TV shows that pick up stories and then quote each other to up the air time and give the appearance of validity. It's also been a relentless moving of the main body of mainstream media further to the right. This has led to a host of consequences ranging from millions of taxpayer dollars being wasted on right-wing anti-Clinton witch hunts in the Whitewater and Vince Foster cases to the fact that much of the coverage of the Bush administration in the first term and half consisted of basically reprinting the press releases without critical evaluation. Brock gives dozens (perhaps hundreds) of examples.

There are times when the wealth of information in this book get in the way of the narrative. However, this wealth becomes valuable if you choose to really get into it. Brock has built an irrefutable argument. Those who dismiss it are either specifically partisan, or haven't read it. All this data is rigorously end noted. You can chase every bit of it down yourself. Brock's thesis seemed pretty outrageous to me at first - so I double checked him. I found him spot on. That's when I started delving more deeply into what I was reading in the media myself and I started discovering the bias for myself first hand (for example there were allegations in the recent election coverage that Acorn was involved in the explosion of bad debt that caused the recent economic collapse and that Obama was involved in that - reported in the NY Post. It was all specious and it turned out to be sourced from a "consumer group" that had just been created by a man who was on the board of the libertarian Cato Institute. All this isn't in the book - but an example of how this book taught me to think critically and I've been able to independently verify the noise machine's existence and tactics myself).

This is very good stuff indeed. If you want to know Brock's story, I recommend his memoir "Blinded by the Right" which fully details his earlier career writing right wing hit books like "The Real Anita Hill". This book is radically different from that. This is Brock wearing his investigative journalist hat. This book is a synthesis from other sources - there's very little original reporting here. It's a brilliant synthesis that ties it all together. The conclusions sound outrageous (and indeed they are) - but the outrage is real.

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Mojo
Outstanding research with important revelations
Reviewed in the United States on December 24, 2010
Verified Purchase
This is an outstanding book that well researched and reveals the dark side of what is clearly a major problem in America. He covers many points of influence such as the uber rich people and foundations providing the money, think tanks, the evolution of cable news, talk radio, and a bio of many personalities. It answers a lot of questions I had about why. Why would all of these various players, who seemed independant to me all toe the same line. It basically boils down to the amount of money that is being poured into right wing media by special interests, and how the people we see spouting it are getting rich and powerful. Rush Limbaugh for instance not only is on his way to becoming a billionaire, but is very tight with the Republican leadership. That gives him immense power and influence in the country. Certainly more than any Senator.

I think a lot of people will get hung up on the partisanship that is very thick in the book. The real issue is not so much what Conservatives are doing to advance the Conservative agenda, but that they these uber rich people are pulling the wool over the eyes of the american people. They are influencing public opinion with spin and lies. The degree to which we are misinformed about the goings on of government is the degree to which we forefit our liberty. It is interesting how the conservatives preach freedom and liberty while they take it away from us. It is much like saying the media has a "liberal bias." As David Brock reveals, the "liberal bias" line is to deflect attention from their own biases and journalistic lapses and as a rationale to justify their presence in the mainstream media conversation in the name of providing "balance" or "the other side." They are also deflecting our attention from the truth about government as they steal our liberty. In a country where the rallying cry of the Revolutionary War was "Give me Liberty or give me Death," it is ironic that we so passively allow our liberty to be taken from us now. Perhaps soon there will be another revolution. Will you join it when it comes?

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Daniel Baker
Revealing
Reviewed in the United States on March 21, 2025
Verified Purchase
I see how it works. Emotionalism, power and authority. I prefer calmer, let's analyze things and not slander the "other" team on the football field as a practice.. I think this book brings that all out pretty well.

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Amazon Customer
What an eye opener!!!
Reviewed in the United States on September 20, 2024
Verified Purchase
Am reading this book now. Explains so much about the situation we find our nation in now. The right wing has been slowly using media to turn our nation extremely to the right. As a moderate I now understand how so many have been duped.

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Bob
Explains how and why of right-wing media
Reviewed in the United States on August 9, 2023
Verified Purchase
If you wonder how and why so many people are mal-informed, this book lays it out. detailed with footnotes. explains who is paying for all this!

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5.0 out of 5 stars You'll never see the media the same way again after reading this.

5.0 out of 5 stars Outstanding research with important revelations

4.0 out of 5 stars Revealing

5.0 out of 5 stars What an eye opener!!!

5.0 out of 5 stars Explains how and why of right-wing media

You'll never see the media the same way again after reading this.

Outstanding research with important revelations

Revealing

What an eye opener!!!

Explains how and why of right-wing media