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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World Hardcover – January 7, 2008

by John Elkington (Author), Pamela Hartigan (Author), Klaus Schwab (Foreword)
4.0 4.0 out of 5 stars 79 ratings
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Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.
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  1. Part of series
    Leadership for the Common Good
  2. Print length
    272 pages
  3. Language
    English
  4. Publisher
    Harvard Business Review Press
  5. Publication date
    January 7, 2008
  6. Dimensions
    6.25 x 1 x 9.75 inches
  7. ISBN-10
    1422104060
  8. ISBN-13
    978-1422104064
  9. See all details
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  2. The Social Entrepreneur's Handbook: How to Start, Build, and Run a Business That Improves the World
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4 out of 5 stars
79 global ratings

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Customers say

Customers find the book engaging and inspiring. They appreciate the authors' ability to describe new organization models clearly. The book provides a glimpse into great companies and entrepreneurs, inspiring readers to think about their own future.

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8 customers mention "Readability"8 positive0 negative

Customers find the book easy to read and engaging. They appreciate the authors' work in describing new organization models. The book presents inspiring companies and entrepreneurs.

"...It is full of interesting stories of 'unreasonable people'. A nice read." Read more

"Wonderful book. It inspires you to think and dream of ways to be part of the change our world demands." Read more

"...The authors do well in categorizing the new organization models being used by social entrepreneurs and stoke the reader's enthusiasm to take on big..." Read more

"Fascinating read." Read more

3 customers mention "Inspiration"3 positive0 negative

Customers find the book inspiring and insightful. It encourages them to think about ways to contribute.

"This book is very inspiring and motivating...." Read more

"Wonderful book. It inspires you to think and dream of ways to be part of the change our world demands." Read more

"...Otherwise this was insightful and inspiring." Read more

Top reviews from the United States

  • Fm
    5.0 out of 5 stars Inspiring
    Reviewed in the United States on March 23, 2013
    Verified Purchase
    This book is very inspiring and motivating. It talks about social entrepreneurs and if that is something you are or are not interested, either way it applies to today's business world and environmental problems. It is full of interesting stories of 'unreasonable people'. A nice read.
    Helpful
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  • MARIA I QUINONEZ
    5.0 out of 5 stars Inspirational
    Reviewed in the United States on July 8, 2017
    Verified Purchase
    Wonderful book. It inspires you to think and dream of ways to be part of the change our world demands.
    One person found this helpful
    Helpful
     Report
  • Mark K. Murphy
    4.0 out of 5 stars Great for seeing what works but
    Reviewed in the United States on September 17, 2009
    Verified Purchase
    it would be improved by describing what's failed too.

    The authors do well in categorizing the new organization models being used by social entrepreneurs and stoke the reader's enthusiasm to take on big problems. My only criticism is that it would have been additionally helpful to hear more in the many anecdotes about obstacles and what countermeasures worked or didn't work.

    That said, this was a useful book that introduces the thought leaders in this growing community. If you and your team are are looking to solve a problem the market has not, I'd recommend it be on your list.
    Helpful
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  • Soniya Amritlal Patel
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on January 9, 2018
    Verified Purchase
    Fascinating read.
    Helpful
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  • Karen Fitch
    1.0 out of 5 stars If you can't do - teach.
    Reviewed in the United States on April 23, 2014
    Verified Purchase
    When I bought this book I was excited. Who doesn't want to be unreasonable? However, I actually quit this book mid way through and never finished it. John seems to have never been an entrepreneur at all and has a disconnect in my opinion.
    One person found this helpful
    Helpful
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  • B. Mikael
    3.0 out of 5 stars ok good start
    Reviewed in the United States on March 10, 2010
    Verified Purchase
    the book is ok,
    it gives a general idea of the new trend: social entrepreneurship, philantrocapitalist....

    good way to start on the subject
    One person found this helpful
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  • AFC
    5.0 out of 5 stars not an experience at all
    Reviewed in the United States on October 29, 2013
    Verified Purchase
    This is a book I wanted to read, there is no experience in the purchase process, I bought kindle version.
    Helpful
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  • Rachana Gadi
    5.0 out of 5 stars So Romantic
    Reviewed in the United States on November 21, 2016
    Verified Purchase
    Still a better love story than Twilight.
    Helpful
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