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Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (99U) Paperback – September 24, 2013
| Jocelyn K. Glei (Editor) Find all the books, read about the author, and more. See search results for this author |
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Success isn’t about being the best. It’s about always getting better.
Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.
With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.
Maximize Your Potential features contributions from: Teresa Amabile, Sunny Bates, Michael Bungay Stanier, David Burkus, John Caddell, Ben Casnocha, Jack Cheng, Jonathan Fields, Joshua Foer, Jocelyn K. Glei, Heidi Grant Halvorson, Frans Johansson, Steffen Landauer, Mark McGuinness, Cal Newport, Robert Safian, Michael Schwalbe, Tony Schwartz, Tina Seelig, and Scott H. Young. Plus, a foreword from Behance founder & CEO Scott Belsky.
- Print length260 pages
- LanguageEnglish
- PublisherAmazon Publishing
- Publication dateSeptember 24, 2013
- Dimensions5 x 1 x 7 inches
- ISBN-109781477800898
- ISBN-13978-1477800898
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“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.” ―Maria Popova, Brain Pickings
“This isn’t for everyone―certainly not those who choose feeling helpless over trying to make something work. But if you’re looking to understand creativity through science and psychology with well-documented examples from ancient and modern history, Maximize Your Potential could be your literary jam.” ―Kiran Umapathy, Holiday Matinee
“Maximize Your Potential is full of wisdom for helping you take control of your career and navigate the waters yourself.” ―Shane Parrish, Farnam Street
About the Author
99U is on a mission to provide the “missing curriculum” that every creative person and team needs to make ideas happen. 99U is part of Behance, a team devoted to empowering and connecting the creative world.
In this ongoing book series, 99U shares pragmatic, action-oriented insights that are designed to help you become a better manager of your ideas, your time, and your creative career. Dozens of thought-leaders and creatives have contributed to the series, including Seth Godin, Gretchen Rubin, Stefan Sagmeister, Tony Schwartz, Steven Pressfield, Scott Belsky, Leo Babauta, Tina Seelig, Joshua Foer, Teresa Amabile, Frans Johansson, and many more.
The series is edited by Jocelyn K. Glei, Director and Editor-in-Chief of 99U. Jocelyn oversees the 99u.com website―which has won two Webby Awards for “Best Cultural Blog”―and leads the curation and execution of the popular 99U Conference. Prior to joining 99U, Jocelyn was the global managing editor at the online media company Flavorpill. She is passionate about creating content-driven products that people love.
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Product details
- ASIN : 1477800891
- Publisher : Amazon Publishing (September 24, 2013)
- Language : English
- Paperback : 260 pages
- ISBN-10 : 9781477800898
- ISBN-13 : 978-1477800898
- Item Weight : 9.1 ounces
- Dimensions : 5 x 1 x 7 inches
- Best Sellers Rank: #327,787 in Books (See Top 100 in Books)
- #4,799 in Leadership & Motivation
- #5,197 in Personal Finance (Books)
- Customer Reviews:
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This compact book comes from the folks who don’t want to help us get more ideas (we’ve got plenty), but do help us make our best ideas become reality. The volume focuses on creating opportunities, building expertise, cultivating relationships and taking risks. As in the first volume, if you’ve read any personal growth books at all, you’ll get compelling and condensed reminders of things you should already know. If you haven’t read the other books, start here. The writers also help us understand growth in new ways.
For example, I’ve recommended a great book called The Power of Habit. But if you don’t have time, a few of the chapters in this book cover the same territory. Here’s Tony Schwartz writing on Developing Mastery through Deliberate Practice. Schwartz says that ritual “is a highly precise behavior you do at a specific time so that it becomes automatic over time and no longer requires much conscious intention or energy.”
More from Schwartz's chapter:
"Will and discipline, it turns out, are highly overrated. We each have one reservoir we draw on, and it gets progressively depleted each time we use it to get something done…. A ritualized approach to practice helps conserve our precious and finite reserves of energy."
"…It was only after I began studying the science of high performance that I started building a new sort of practice ritual. I still sit down at my desk first thing in the morning when I’m working on books, but now I write for exactly ninety minutes at a time—not eighty-five and not ninety-five. Then I take a break. I may get something to eat, close my eyes and spend ten minutes breathing reply, or take a run, each activity in order to refuel and recover."
"When I’m finished renewing, I come back and work the same way for another ninety minutes…"
"The heart of achieving mastery, I’ve come to believe, is expanding the amplitude of the waves you make in your life. When you’re working, give it everything you’ve got, for relatively show periods of time. When you’re recovering, let go and truly refuel."
I would give this book 4.5 stars if possible (I really liked it, but I didn't necessarily love it)—however, as that isn't allowed, I decided to round up.
To help you through this brave new world, 99U’s Maximize Your Potential assembles insights around four key areas that we believe are essential to long term career success: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take risks. ...
Let this volume be your guide as you craft—and re-craft—your own creative career over time, constantly striving to up the ante on just who you can become.”
~ Jocelyn K. Glei from Maximize Your Potential
This is the second of the three books currently in 99U Book Series. Check out our Note on the first as well: Manage Your Day-to-Day.
It’s another collection of great little essays by some of the world’s most creative minds (including many authors we feature: Cal Newport, Heidi Grant Halvorson and Tony Schwartz) and reminds me of Steven Pressfield’s trilogy + Austin Kleon’s books on the creative process. Great stuff.
I’m excited to share some of my favorite Big Ideas:
1. Permanent Beta - Welcome to your new residence.
2. Praising - Smartness vs. Effort.
3. Proving Yourself Right - Make a decision then make it right.
4. Seinfeld + Fear + Reruns - Lean in and grow.
5. Expanding the Amplitude - Of the waves we make.
Here’s to Maximizing Our Potential as we Grow Our Expertise, Take Bold Risks & Build Incredible Careers!
More goodness— including PhilosophersNotes on 300+ books in our *OPTIMIZE* membership program. Find out more at brianjohnson . me.









