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Business Adventures: Twelve Classic Tales from the World of Wall Street Paperback – August 12, 2014

by John Brooks (Author)

450 customer reviews

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“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

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Editorial Reviews

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“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review

“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal

“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate

Book Description

This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging you-are-there look into corporate and financial life in America.

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Product details

Paperback: 464 pages
Publisher: Open Road Media; Reprint edition (August 12, 2014)
Language: English
ISBN-10: 1497644895
ISBN-13: 978-1497644892
Product Dimensions: 5.2 x 1.2 x 8 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review: 450 customer reviews
Amazon Best Sellers Rank: #5,912 in Books (See Top 100 in Books)
- #2 in Books > Business & Money > Economics > Commerce
- #11 in Books > Business & Money > Economics > Theory
- #32 in Books > Business & Money > Biography & History > Company Profiles

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H. Roulo

Anecdotes on Business

July 19, 2014

Format: Kindle EditionVerified Purchase

I had heard, as I think everyone else has, that Business Adventures was a favorite book of Bill Gates and Warren Buffet. I read the ebook, and I understand a print version will be forthcoming in September.

This book makes me feel as though I'm sitting at the knee of my grandfather, listening to wise recollections.
A writer of articles in the 1950's and 1960, many for the New Yorker, the author intelligently and thoughtfully steps through 12 events, one per chapter.

At first I thought perhaps I was particularly dense and wasn't getting the message. What held these stories together? Eventually, I realized that the author is not driving home a point, selling anything, or giving advice. His observations leave room for the reader to consider events, their connections, their parallels to today, the importance of character, and the question of morality in business. It was refreshing not to be told what to think.

I enjoyed the stories of Ford's Edsel, Piggly Wiggly, Xerox, Goodrich vs Latex.

The chapter on the federal income tax is particularly relevant, given the wide-spread debate about taxes and modern conversations about the 1%.

John Brooks' perspective is firmly rooted in the past, when the book was written, and provides readers opportunity for a sense of omniscience since we can consider ramifications the author himself could not be aware of, at that time.

Times may change. People do not.

184 people found this helpful185 people found this helpful

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Andrew

Business Stories

January 10, 2015

Format: Kindle EditionVerified Purchase

The book details twelve stories from the business world, mostly occurring in the 1950s and 1960s. These stories cover such subjects as the infamous failure of the Ford Edsel, the experience of a few large companies' stockholders meetings, the rise of Xerox, a particularly fluctuating market in May 1962, among others.

For the most part, I found this book to be quite an interesting look at various business and financial stories. The author is quite thorough in his descriptions and also looks at several of the people involved. In some cases, he seems to have actually interviewed several of the individuals involved in these stories.

The only real criticism I have is that the twelfth story, covering attempts by bankers to save the British pound in the 1960s, was extremely long-winded and somewhat difficult to follow.

Overall, I thought this book was a good look at some interesting stories from the business world. I would recommend this book to those interested in business.

7 people found this helpful8 people found this helpful

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Ivan

Great read for business-minded individuals

May 24, 2017

Format: Kindle EditionVerified Purchase

I originally purchased this book because of Bill Gates' affinity towards it, and I must say, "Business Adventures" did not disappoint. Each story is a rich tale given in eloquent prose by John Brooks about the machinations of industry and the men who controlled it in the 1950's and 1960's. It's amazing to see the parallels of today's market through the pages of this book. Everything is so cyclical. I guess there really is nothing new under the sun.

5 people found this helpful6 people found this helpful

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David K. Lee

I bought this hoping for insights on better investments. That it was not

July 22, 2017

Format: PaperbackVerified Purchase

I must confess: I bought this hoping for insights on better investments. That it was not. It WAS a well researched, exceptionally well written collection of historical events in the world of business and finance. The final chapter, on foreign exchange, was as gripping as any mystery novel. I really enjoyed it.

3 people found this helpful4 people found this helpful

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Mitchell F. Walker

That can also be a good thing as it challenges and develops your thinking process

January 14, 2018

Format: Kindle EditionVerified Purchase

Not your typical business book as you must dig for the lesson from each story. That can also be a good thing as it challenges and develops your thinking process. The author is a very talented writer and while the stories are a bit dated, most pull you into a specific sphere of the business world very quickly. It is up to you to learn from that point on what the best lesson is from each as you get an interesting insider look into a myriad of business and government vignettes.

One person found this helpful2 people found this helpful

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Kirk G Meyer

An interesting read

January 4, 2017

Format: Kindle EditionVerified Purchase

A great collections of some amazing business events from the 1960's. Truly timeless in their appropriateness in a business context. I highly recommended this book to anyone interested in business and ethics to a large degree.

4 people found this helpful5 people found this helpful

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BEBS

May not repeat, but it does rhyme

May 6, 2017

Format: Kindle EditionVerified Purchase

Interesting just how relevant the book is considering it's original publication date. "History may not repeat, but it does rhyme" certainly applies here.

3 people found this helpful4 people found this helpful

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Eldon Edwards

Great Book Of Business Stories

May 29, 2017

Format: Kindle EditionVerified Purchase

I am enjoying this book. John Brooks is a superb storyteller. The book is well researched and well written. It is a very interesting book of business stories with many important business lessons. I recommend this book without qualifications. Eldon Edwards.

2 people found this helpful3 people found this helpful

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