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The 7 Day Startup: You Don't Learn Until You Launch Paperback – September 29, 2014

by Dan Norris (Author), Rob Walling (Foreword)

367 customer reviews

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From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product. In it, you will learn: 1. Why validation isn’t the answer 2. How to evaluate your business idea 3. How to choose a business name, fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly And much, much more.

"People who say there’s nothing to learn from failure don’t see the big picture. Dan was literally 2 weeks away from insolvency and ready to look for a 9-5 job when he stumbled upon an amazing, yet simple discovery. It doesn’t take months to launch a new (and profitable) business. In fact… it might be better if you didn’t spend very much time at all.

If you’ve struggled in the past to launch a profitable business and are tired of reading stories about founders who swung for the fences and succeeded, then you need to listen to Dan’s story. Dan founded WP Curve and launched it from scratch in just 7 days, turning it into a successful seven figure business.

This isn’t a puffball story. Dan’s journey is common for most of us. Swing and miss. You start to feel like a failure, but listen to what Dan has to say.You’ll see that much of what you thought about building a startup simply isn’t true. Through Dan, you’ll quickly see that launching a profitable startup doesn’t have to take years, or even months. It can be done in just 7 days." -- Mike Taber, author of Startups For The Rest Of Us

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Editorial Reviews

About the Author

Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker and the author of 4 number 1 Amazon best selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with may resulting in 6 and even 7 figure businesses. Dan is also the co-founder of Black Hops Brewing, a craft beer brewery located on the Gold Coast, Australia. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. Dan is passionate about helping people launch entrepreneurial projects. He has a paid 7 Day Startup group as well as a free Facebook group with over 12,000 members.

Product details

Paperback: 204 pages
Publisher: Dan Norris (September 29, 2014)
Language: English
ISBN-10: 1502472392
ISBN-13: 978-1502472397
Product Dimensions: 6 x 0.5 x 9 inches
Shipping Weight: 13 ounces (View shipping rates and policies)
Average Customer Review: 367 customer reviews
Amazon Best Sellers Rank: #401,441 in Books (See Top 100 in Books)
- #2464 in Books > Business & Money > Business Culture > Motivation & Self-Improvement
- #2552 in Books > Business & Money > Management & Leadership > Motivational
- #3334 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Vic Dorfman - Membership Site Expert

Practical, quick, no BS read!

October 5, 2014

Format: Kindle EditionVerified Purchase

I saw this book mentioned on the author, Dan Norris', blog.

I was reading Dan's blog posts and finding them to be tremendously insightful, valuable and BS-free. So I saw this book was on promo and downloaded it.

I read it over the course of a few nights and here's what really struck me about it: Dan chops up a lot of the black and white thinking that plagues the startup/online entrepreneur community. He makes useful distinctions regarding the validation concept that I'm already implementing in my business. I'm very much guilty of building a bunch of stuff before a single customer hands me money. After reading this it kind of dawned on me that these activities are a form of creative laziness and wishful thinking.

In addition to experience-based, no BS guidelines for launching an online business, Dan makes a compelling case for why recurring revenue businesses are superior to one-off sales models. This is also something I was able to implement right away to recraft an offer for a productized service I sell to include a recurring revenue component.

I also saw some parallels between Dan's thinking and Eben Pagan's approach. Specifically, when it comes to naming your business and setting up processes and systems so that the business can operate without you as an indispensable cog. Which also looks to the future because this makes a business easier to sell.

The book is pretty short but I wasn't disappointed by the length at all. It included some stories of actual entrepreneurs implementing these methods successfully and it wasn't full of opiate-like simplifications like the 4 hour workweek or endless theorization like the Lean Startup. Both good books but what I'm saying is Dan cuts through the BS and basically challenges the reader to ship a decent MVP and let the reaction drive next actions.

I wholeheartedly recommend this book. It's a solid, quick and enjoyable read. And the advice is very practical.

8 people found this helpful9 people found this helpful

Changed my entire perspective on startups - and will save me huge amounts of time and effort.

September 29, 2014

Format: Kindle EditionVerified Purchase

In short - a very valuable resource for anybody starting, considering starting or who's failed with an Internet startup.

The book distinguishes itself by sharing Dan's experience and comparing the theories about launching against the (very different) reality. It's insightful and(I'm ashamed to admit) sometimes humorous when Dan followed traditional advice and failed miserably because of it.

I'm currently launching my own new startup and shall be following Dans advice closely as it encourages a business that's low-risk, fun and flexible.

PROS

- Readable in under 2 hours. I consider this a great trait when ultimately we want to read less and get straight to work.
- Loved learning about Dan's own experiences, it makes him very approachable and human
- Well organized with clear layout
- A fun casual tone made reading it easy and pleasurable
- As macabre as it sounds I actually really enjoyed reading about his failures - I could relate to them and felt reassured that he offered solutions to these real-world issues.
- Loved the contrarian ideas
- Really got a lot out of the info about validation - I'm considering a pre-launch for my own startup and this book convinced me to do things differently. This single piece of advice was truly invaluable.

CONS

- Section about Wordpress wasn't so great but if you need more information it's very easy to find complimentary free courses online
- Some of the tables in the book need rotating (in the PDF version) in order to read them.

20 people found this helpful21 people found this helpful

JUST FREAKIN' SHIP! No, Literally... You Have 7 Days...

April 25, 2016

Format: PaperbackVerified Purchase

Dan is a freaking content machine! (Literally, go pick up his other book too)

Love this framework for shipping. It's funny because I've worked with founders who still call their "startup" a startup 2 years into their business. Once you make money & have a profit, you are a business... Faster you can do that, the faster you can scale & have more impact in the world. This is a simple, yet difficult thing for many business owners to understand, but if you take the principals of the 7 Day Startup, put them into practice & become intentional about shipping, there's no reason why you're business won't flourish long after those first 7 days.

Harness the power of Big MO' (momentum) & get rockin!

Cheers brotha

~Kyle, CEO (Chief Experiment Officer)
digitalconversionlabs.com

3 people found this helpful4 people found this helpful

A must-read if you're an overwhelmed new entrepreneur

November 11, 2014

Format: Kindle EditionVerified Purchase

Dan's manual for starting a business uses the KISS principle: Keep It Simple, Stupid. It's for everyone who wants to start a business but gets overwhelmed with stuff that doesn't matter (business card design, anyone? Spending $5K on a website you'll have to redo later when you've figured out the business model doesn't work?).

Dan lasers in on the things that DO matter: reaching out to your connections; knowing going in that what you think you're going to do will probably change and the only way to find out is to jump right in the deep end; measuring the right metrics (which, by the way, will change over time).

If you're starting a business, you need to start here with the MVP kit of launching. Graduate later to more complicated frameworks, but starting a business is difficult enough without adding unnecessary to-dos to your list. Focus now on what matters to get traction, and worry about the rest once you have the luxury of worrying about the rest--i.e. when you've got profit coming in.

2 people found this helpful3 people found this helpful

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