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Global Inc.: An Atlas of the Multinational Corporation Paperback – October 1, 2003
Of the hundred largest economies in the world, forty-nine are corporations. A handful of corporate giants control most of the world's energy, technology, food, banks, industry, and media. Yet despite the ubiquity of enormous multinationals as the leading agents of globalization in the world, the history and character of corporate entities remains largely unknown, daunting, and inaccessible to the general public.
Global Inc. is an atlas that charts this new, multinational geography. It features an extraordinary series of two hundred specially commissioned full-color maps that show how multinational corporations such as General Motors, Toyota, IBM, AT&T, Microsoft, British Petroleum, and AOL Time Warner, have spread out across the globe. Colorful explanatory charts and graphs make clear the tremendous and surprising reach of individual corporations. And additional maps chart the rise of trade, multinational financial institutions, and global tools like the Internet.
The product of several years of collaborative research by leading historians and geographers, Global Inc. is the first book to examine multinational corporations from a truly global perspective, and in atlas format. Impartial, accessible, and engrossing, Global Inc. offers a penetrating look at one of the most powerful phenomena on the planet in the twenty-first century.
- Print length176 pages
- LanguageEnglish
- PublisherThe New Press
- Publication dateOctober 1, 2003
- Dimensions10.75 x 0.5 x 8.5 inches
- ISBN-109781565847279
- ISBN-13978-1565847279
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Editorial Reviews
Review
"... vivid geographic representations of multinational corporation. ... visual nature provides refreshing way to look at and analyze corporations... -- Harvard Business School Working Knowledge, December 15, 2003
"...a fascinating book... part of effort to conceptualize and see globalization in a historical perspective... achieves objective admirably..." -- The Wall Street Journal, January 6, 2004
About the Author
Henry Bruner is director and senior researcher at the World Game Institute in Philadelphia.
Product details
- ASIN : 156584727X
- Publisher : The New Press; Copyright 2003 edition (October 1, 2003)
- Language : English
- Paperback : 176 pages
- ISBN-10 : 9781565847279
- ISBN-13 : 978-1565847279
- Item Weight : 1.15 pounds
- Dimensions : 10.75 x 0.5 x 8.5 inches
- Best Sellers Rank: #6,405,271 in Books (See Top 100 in Books)
- #2,246 in Atlases (Books)
- #6,035 in International Economics (Books)
- #6,315 in Political Economy
- Customer Reviews:
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- Reviewed in the United States on March 5, 2016Excellent condition.
- Reviewed in the United States on July 29, 2005Um, sure....if your students are up to reading 500-1000 page UN reports (and I think you mean UNCTAD.ORG), then by all means, send them straight to the source.
If, on the other hand, you need a reasonable distillation of a fairly massive amount of data for use in, say, an undergrad level business or social science course, then this book is first-rate.
- Reviewed in the United States on July 11, 2004Don't let the name of the great business thinker, Alfred Chandler, an advisor on this book, mislead you about this book. The book is mentally and technically sloppy. Mentally, the comparison of GNP to total corporate receipts is nonsense - ideological pap. The GNP of Israel is less than the corporate receipts for Ford. What does that tell you? Ford has automotive competitors, shareholders and no army --- the comparison is ideologically motivated anti-business nonsense.
Technically, among the numerous errors I found, the worst was the statement that Wal-Mart had 60% of the U.S. retail market. Wal-Mart actually has 6% of the U.S. retail market.
- Reviewed in the United States on January 10, 2004It's about time someone came up with a book like this. After reading George Melloan's column in the Wall St. Journal I picked up the book that he cited; one Global Inc. This modest gem of a book packs a real wallop, distilling and dividing thousands of otherwise arcane facts and figures into a tangible(and worrisome) source that pretty much confirms one's worst fears when it comes to globalization. A must have for both my high school and college econ. students.
