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Loveworks: How the world's top marketers make emotional connections to win in the marketplace Hardcover – June 18, 2013

by Brian Sheehan (Author), Kevin Roberts (Contributor)
5.0 out of 5 stars 3 customer reviews
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Product Details

  • Hardcover: 192 pages
  • Publisher: powerHouse Books (June 18, 2013)
  • Language: English
  • ISBN-10: 1576876403
  • ISBN-13: 978-1576876404
  • Product Dimensions: 8 x 0.9 x 9.7 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #399,968 in Books (See Top 100 in Books)

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5.0 out of 5 starsIf you ever watch commercials . . . you MUST read this book!
By Shane Skillen on July 2, 2013
Format: Hardcover
I find the business world has been inundated with new books on how people make decisions, why they buy and how brands can scientifically create strategies that will lead to growth. Our book club at work has read 12 such books in the past year in our organizational quest to predict what people will do in certain situations. Although these works are highly useful and relevant as we think about developing new tools to predict the future, there has been something important missing in the books. Emotion! And more specifically LOVE!

Brian Sheehan, a very accomplished and effective practitioner and teacher of all things marketing, brings forth an important collection of stories about how winning advertising happens. About how Lovemarks, a term coined by Kevin Roberts as "the future beyond brands", capture human emotion to create real change and success for Saatchi and Saatchi clients. Brian is a master storyteller and gives the perfect amount of detail with each case study to ensure the reader understands the unique challenge, the Saatchi and Saatchi solution and the ever important business result. The brands featured are BIG and INTERESTING such as Nike, Toyota, P&G and Visa. There is also a story about two countries with centuries of conflict between them and how the right BIG idea can solve even that challenge.

I finished the book feeling educated, highly inspired and with a new found appreciation for the success winning advertising can achieve. I have been hearing more and more that BIG DATA could replace the need for a BIG idea. After reading this book there is no doubt BIG IDEAS and BIG EMOTION will continue to be required to drive meaningful brand growth and change in the world.

This book offers something for everyone.Read more ›
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5.0 out of 5 starssuper!! i just get it and is awesome
By Jesus B. on May 5, 2015
Format: Hardcover Verified Purchase
super !! i just get it and is awesome
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5.0 out of 5 starsKindle edition
By Julieta on August 15, 2013
Format: Hardcover
Recently i bought a kindle, and i really want to have this book on kindle edition, there is any date for this?
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