This is undoubtedly Yunus’ best and most useful book for it gives detailed advice to the interested reader how to create and run a social business. This doesn’t mean his first two books were simply anecdotic; they are fascinating reading and highly instructive as to how this man himself started out and landed one of the greatest social businesses so far created on the globe: Grameen Bank.
I think that without knowing ‘the story’ one would simply be short of believing that it can be done, that we can really erase poverty by the novel institution of ‘social business.’ In fact, this extraordinary man was facing multiple obstacles, and while some of them were to be expected, the main obstacle was always and repeatedly lack of faith, lack of insight that the poor are trustworthy loan takers, and business partners. He didn’t want to establish a bank, he started out with working with banks, standing as a guarantor, and increasingly the banks were unwilling to cooperate with the argument that the poor ‘do not qualify for loans.’ As there was no real cooperation thus with banks, he simply resorted to the ultimate solution: to start a bank all by himself.
I especially liked the Introduction of the book which is written in a very fluent style, outlining and anticipating the main ideas presented in the book.
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| Explore the works of Nobel Peace Prize and bestselling author Muhammad Yunus | Discover how global companies and social action groups are pioneering a new economic model. Learn about innovative financial tools, necessary legal changes, and how to join a movement creating a better, more inclusive world. | Traditional capitalism has failed to solve inequality and poverty. This book introduces social business—entrepreneurial solutions to global problems like hunger, housing, and sustainability—and highlights an inspiring revolution in progress. | Muhammad Yunus revolutionized banking by creating microcredit—small loans without collateral for the poorest. Grameen Bank has empowered millions, mostly women, to start businesses, sparking a global movement for economic inclusion. |
Top reviews from other countries
- I bought this and it doesn't play any more . where I get supportReviewed in Canada on November 17, 2017
Five Stars
- AlonsoReviewed in the United Kingdom on November 9, 2015
One important books to understand the MORROW.
