Share <Embed>

Buy New

$11.65

List Price: $17.00
Save: $5.35 (31%)

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

This item ships to France. Want it Monday, Oct. 1? Order within and choose AmazonGlobal Priority Shipping at checkout. Learn more

Deliver to France

Buy Used

$6.07

+ $3.99 shipping

Deliver to France

Used: Good | Details

Sold by goodwillnyonline

Turn on 1-Click ordering for this browser

Added to

Unable to add item to List. Please try again.

Other Sellers on Amazon

Add to Cart

$8.03

Sold by: Keystone books

Add to Cart

$9.41
+ $4.99 shipping

Sold by: RAREWAVES-IMPORTS

Add to Cart

$9.42
+ $16.95 shipping

Sold by: BestStore4Books

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 2 images

Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback – July 2, 2013

by Ryan Holiday (Author)

395 customer reviews

See all 10 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$11.17

—

Hardcover

"Please retry"

—

$51.01

$9.79

Paperback

"Please retry"

$11.65

$4.97

$6.38

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.

Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.

As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Frequently bought together

Total price: $23.40

Buy the selected items together

This item:Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday Paperback $11.65
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday Paperback $11.75
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Ryan Holiday

796

Paperback
$11.75
John Braddock

1

Paperback
$12.18
Ryan Holiday

166

Hardcover
$16.16
Clifford G. Christians

3

Paperback
$60.26
Ryan Holiday

173

Hardcover
$17.92
Felicia Day

858

Paperback
$10.48

Editorial Reviews

Review

“Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday’s informative, timely, and provocative advice.”
— Publishers Weekly

“This book will make online media giants very, very uncomfortable.”
— Drew Curtis, founder, Fark.com

“Ryan Holiday’s brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft

“[Like] Upton Sinclair on the blogosphere.”
— Tyler Cowen, MarginalRevolution.com, author of Average Is Over

“Ryan Holiday is the internet’s sociopathic id.”
— Dan Mitchell, SF Weekly

“Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world.”
— Chase Jarvis, founder and CEO, CreativeLive

“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
— Matt Mason, former director of marketing, BitTorrent

“While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I’m Lying provides valuable food for thought regarding how we receive— and perceive— information.”
— New York Post

About the Author

RYAN HOLIDAY is the bestselling author of The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and other books about marketing, culture, and the human condition. His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.

See all Editorial Reviews

Product details

Paperback: 352 pages
Publisher: Portfolio; 1 edition (July 2, 2013)
Language: English
ISBN-10: 1591846285
ISBN-13: 978-1591846284
Product Dimensions: 5.5 x 0.9 x 8.3 inches
Shipping Weight: 9.1 ounces (View shipping rates and policies)
Average Customer Review: 395 customer reviews
Amazon Best Sellers Rank: #18,767 in Books (See Top 100 in Books)
- #10 in Books > Business & Money > Marketing & Sales > Public Relations
- #11 in Books > Computers & Technology > Internet & Social Media > Blogging & Blogs
- #11 in Books > Business & Money > Industries > Media & Communications

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

Related media

Try the Kindle edition and experience these great reading features:

See Kindle Edition

Customer reviews

Write a customer review

See all 395 customer reviews

Rated by customers interested in

Marketing & Sales

4.0 out of 5 stars

Meditation

3.9 out of 5 stars

Book Series

4.2 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Mr. Timothy Robinson

Amazing! Will change the way you view the media forever

February 27, 2017

Format: Kindle EditionVerified Purchase

This is one of the most incredibly insightful books I've ever read. It will show you the dark and manipulative but ultimately logical world the media works in. By optimizing for profits in a capitalistic world the media goes for the stories that garner the most attention while also being the easiest to write about. And you know what ticks both those boxes? Outrage. Fear, anger and hope drives people, and the stories are abundant. Marketing companies realize this and have weaponised the media through creating what appears to be news and important information but really is just a powerful method of advertising their product. Read this and you'll never look at a news article in the same way again.

22 people found this helpful

Helpful

Comment

consumser CA

I will never see online media same way as I did before reading this book

May 6, 2017

Format: Kindle EditionVerified Purchase

Ryan Holiday poses a serious and frightening consequence to online media: it's cheap, easy, profitable....and sometimes sinister. His bottom line that there is a vicious food chain of online media that starts from independent blogs to national blogs and eventually Main Stream Media (MSM). What brings me greatest consternation is that his thesis is that online media's first priority is not quality content, but the number of page visits/views because it equals revenue. As he states in his book, iterative journalism is cheap but to do journalism (as we come to expect) correctly is expensive. We as readers would to be able to trust what we read because we believe that news outlets have the best intention in minds for its readers, but in the end it is a high octane competitive business and if you are not first, then you are last. Bloggers and journalists get paid by the number of views so the more totaling the topics or subject line is, the more they get paid. What about to fact checking? Interviews? Getting both sides of a story before publishing? In the world of blogs, there are no editors and fact checkers. It is moves up a chain to feed news outlets on the current topics of today. This book is a scathing indictment on the blogosphere and traditional media itself to use people in either to build or destroy for the sake of advertisements and page clicks. Media manipulation is at the front and center and I know begin to question everything that I read and click. Let's see what the future holds, but I am more inclined to start reading traditional papers after reading this book.

8 people found this helpful

Helpful

Comment

Jim Rossi

Good media book in tradition of Machiavelli, 48 Laws of Power

January 8, 2017

Format: PaperbackVerified Purchase

Really strong, concise, and disturbing. Holiday writes it as a cautionary tale and a bit as redemption. I've read a lot of this in other sources, but this is the best synthesis I've found. He basically tells you how it works - what to do with it is up to you. I don't agree with all of it - but all the more reason to recommend. Gave me a lot to think about.

18 people found this helpful

Helpful

Comment

Glen Chern

A Mixed Bag

October 29, 2017

Format: Kindle EditionVerified Purchase

Ryan Holiday takes the reader into the murky and confusing world of blogs, those who wrote them, publish and read them. Holiday confesses his role as a manipulator in the system. He is extremely critical of blogs and bloggers as well as the publishers who support them. Holiday states he has no solutions to the damage blogs have caused to countless individuals and companies. However, in his concluding chapter, he slips in a couple of potential remedies, which I won't divulge.

The reading is fairly dry. It's not one that one can read continuously.

3 people found this helpful

Helpful

Comment

Davor

Still a good book

December 30, 2017

Format: PaperbackVerified Purchase

I've seen some of Ryan's interviews, so I knew what the book would be about. Even so, I expected a little bit more. The book is good, but what was said could have been said in less pages. Basically, be controversial and everyone will write about you, with some other information. Still a good read, but I pushed myself to finish it.

5 people found this helpful

Helpful

Comment

Frank Glover

This is a very important book.

March 27, 2018

Format: PaperbackVerified Purchase

I have a feeling that this is a very important book. It is an autobiographical work by someone who deeply understands today’s media culture. He describes with great insight the economics of blogging, how the current iteration of the media works, and how its flaws and weaknesses can be exploited. He used these weaknesses to his advantage in his early career and later wrote this book expose the flaws and hopefully prevent others from being able to exploit them. Interesting topics include what causes something to go viral, how blogs pay their staff, and why the often perverse incentives in the industry can lead to negative outcomes. These outcomes should not happen in a society where the media is functioning properly. I got the chance to meet Ryan Holiday at a book event in DC recently where he gave a very entertaining talk. I am currently reading his latest book Conspiracy and I am loving it thus far.

2 people found this helpful

Helpful

Comment

Doc Rakestraw

The roots of fake news grow deep

March 28, 2017

Format: Kindle EditionVerified Purchase

Holiday uses as example his own media manipulations as foundation for his thesis: modern blogo-journalism is hopelessly broken. When content is dictated by expected clicks rather than insistence on accuracy, the stories on sweatshop blogs cannot help but be fake news. Natural selection insures that the stories with the greatest lurid appeal are the ones most likely to rise to the top; even ultimately to appear as seemingly legitimate stories on the mainstream media. Please read this. Learn to distrust everything you read online. I plan to try to fall for fewer clickbaits. Maybe I'll succeed.

3 people found this helpful

Helpful

Comment

MHBR

Marketing Manipulator, Fake News 101

May 8, 2017

Format: PaperbackVerified Purchase

What was written as a guide to the broken blogging system, generating powerful marketing campaigns by beating the internet at its own game, has turned into something radically different. In 2017, this now reads as "This is How Fake News Happens" book. Equal parts horrifying and thought-provoking, Holiday is able to walk you through his own personal experiences with a flawed system, offering you everything you'd need to begin taking advantage of, or hopefully, working to remedy a broken model. An easy read, filled with great anecdotes, Holiday has developed his writing further since, but there are some wonderful moments throughout the book. Be ready to be uncomfortable and walk away with a changed perspective on our current media landscape.

3 people found this helpful

Helpful

Comment

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Trust Me, I'm Lying: Confessions of a Media Manipulator

Set up a giveaway

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Ryan Holiday

1,265

Hardcover
$16.96
Ryan Holiday

796

Paperback
$11.75
Ryan Holiday

926

Hardcover
$17.00
Ryan Holiday

166

Hardcover
$16.16
Upton Sinclair

4

Paperback
$23.00
Ryan Holiday

173

Hardcover
$17.92

Pages with related products. See and discover other items: brand management, brand marketing, network science, public relation, science communication, social media for business

Buy New

$11.65

Turn on 1-Click ordering for this browser

Buy Used

$6.07

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback – July 2, 2013

Frequently bought together

Customers who bought this item also bought

Sponsored products related to this item (What's this?)

Editorial Reviews

Review

About the Author

Product details

Related media

Sponsored products related to this item (What's this?)

Try the Kindle edition and experience these great reading features:

Customer reviews

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New $11.65

Turn on 1-Click ordering for this browser

Buy Used $6.07

Turn on 1-Click ordering for this browser

Sorry, there was a problem.

Sorry, there was a problem.

Other Sellers on Amazon

Trust Me, I'm Lying: Confessions of a Media Manipulator Paperback – July 2, 2013

Frequently bought together

Customers who bought this item also bought

Sponsored products related to this item (What's this?)

Editorial Reviews

Review

About the Author

Product details

Related media

Sponsored products related to this item (What's this?)

Try the Kindle edition and experience these great reading features:

Customer reviews

Read reviews that mention

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New

$11.65

Buy Used

$6.07