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Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity (Community Resilience Guides) Paperback – February 20, 2012
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Local Dollars, Local Sense is a guide to creating Community Resilience.
Americans' long-term savings in stocks, bonds, mutual funds, pension funds, and life insurance funds total about $30 trillion. But not even 1 percent of these savings touch local small business-even though roughly half the jobs and the output in the private economy come from them. So, how can people increasingly concerned with the poor returns from Wall Street and the devastating impact of global companies on their communities invest in Main Street?
In Local Dollars, Local Sense, local economy pioneer Michael Shuman shows investors, including the nearly 99% who are unaccredited, how to put their money into building local businesses and resilient regional economies-and profit in the process. A revolutionary toolbox for social change, written with compelling personal stories, the book delivers the most thorough overview available of local investment options, explains the obstacles, and profiles investors who have paved the way. Shuman demystifies the growing realm of local investment choices-from institutional lending to investment clubs and networks, local investment funds, community ownership, direct public offerings, local stock exchanges, crowdfunding, and more. He also guides readers through the lucrative opportunities to invest locally in their homes, energy efficiency, and themselves.
A rich resource for both investors and the entrepreneurs they want to support, Local Dollars, Local Sense eloquently shows how to truly protect your financial future--and your community's.
- Print length288 pages
- LanguageEnglish
- PublisherChelsea Green Publishing
- Publication dateFebruary 20, 2012
- Dimensions6.02 x 0.79 x 9.02 inches
- ISBN-109781603583435
- ISBN-13978-1603583435
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Editorial Reviews
Review
Publishers Weekly-
Economist and entrepreneur Shuman (The Small-Mart Revolution) provides a convincing argument that the general public should be allowed to invest in small businesses. Today, millions of Americans are reluctant to trust a rickety Wall Street with their retirement assets or savings for their kids' education, and instead, they're interested in investing locally, especially since small businesses are more profitable than larger corporations. However, less than one percent of Americans's long-term savings touches local small business, which means that Americans are systematically overinvesting in Wall Street and under-investing in Main Street. Shuman offers the average investor attractive alternatives that comply with securities laws, but allow for investing in neighborhood cooperatives, and more. In addition, he explores the challenges of securing institutional lending, and shares valuable insights about how local businesses have deployed creative investment strategies to avoid or reduce the costs of security law compliance, how local investors can pool together to diversify their risks, and how individuals can earn superior returns from investing in their own bank, home, and energy efficiency. Shuman's accessible book will help investors of all backgrounds take action.
Kirkus Reviews-
In an installment of the environmentally responsible publisher's Community Resilience Guide series, an astute economist weighs in on a hot-button issue: how to keep local dollars invested in local businesses. Shuman (The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition, 2007, etc.) offers real-time suggestions for investing hard-earned American money back into community-based businesses. In the introduction, musician and philanthropist Peter Buffett restates the importance of a return to the "fundamental aspects of human nature" to reverse what he believes to be the nation's crippled socioeconomic structure. Shuman expands on Buffett's beliefs by citing America's broken investment system whereby money spent at local merchants becomes reinvested into large Wall Street corporations. He cites several "local-investment tools" as the building blocks in a plan to reallocate and redistribute capital back into communities that need it more than the "bandits of Wall Street." After an outline of weak retirement investment returns, a stagnant economy and the bleak outlook for future retirees, the author advances highly practical arguments in favor of supporting locally grown foodstuffs, community banking, autonomous cooperative organizations and the adoption of a sustainable mindset. Shuman sensibly lays out the groundwork for a revamped economic platform with profiles of many viable, "green" companies and nonprofit alliances alongside intensively researched facts about banks, securities and recession-proof purchasing strategies. As his thesis deepens, however, the material becomes more applicable for more seasoned, jargon-friendly economists. Still, those emerging with a modicum of head-scratching will find Shuman's galvanized eco-speak an intelligent voice in assigning a conscience to the process of how and where hard-earned dollars are spent. An impassioned, forward-thinking plea for economic reform at the grassroots level.
"Michael Shuman has done it again. In Local Dollars, Local Sense, he answers the central question of the era: How does capital get invested? Whether you are concerned with job creation, environmental destruction, immigration, public health or education, this book will not only tell you why things are going wrong, it will tell you how we can make things right."--Kevin Danaher, cofounder, Global Exchange and Green Festivals
"Brilliant and perfectly timed, Local Dollars, Local Sense enables us to transform worry and confusion about our personal finances, and the nation's, into rewarding action. Shuman shows us-in part with compelling stories-how investment choices are really exciting sources of power to achieve peace of mind for our families as we create thriving, democratic communities. I love this ground-breaking, liberating book!"--Frances Moore Lappé, author of EcoMind: Changing the Way We Think, to Create the World We Want
"In an important and path-breaking work, Michael Shuman shows clearly and persuasively how to transform our nation's financial system from a destructive engine for increasing economic inequality into a positive force for creating human well-being and community resilience. The cry today is for new laws and regulations to instill greater accountability and integrity in existing national and global financial markets. Shuman calls, instead, for legislative reforms that shift savings away from those growth-oriented and life-destroying markets to new local financial markets that serve life-enhancing, place-based community enterprise. Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street and Achieve Real Prosperity must be required reading for every elected official in the country as well as all "experts" in finance and business from the academic and corporate worlds."--H. Thomas Johnson, professor of sustainability management, Portland State University, and author of Profit Beyond Measure
"How can we secure our personal finances while simultaneously helping to rebuild our communities? Read this book and find out. Michael Shuman's advice urgently needs to be heeded. Authoritative yet highly readable, Local Dollars, Local Sense illuminates the path toward a very different economy, providing practical advice that is more intensely relevant with every passing day."--Helena Norberg-Hodge, founder, International Society for Ecology and Culture; producer, The Economics of Happiness
"Local small businesses employ more people and respond to community needs better than big corporations do-but nearly all our investment dollars support Wall Street banks and huge companies. The path to local investing has been strewn with obstacles. Michael Shuman clears a path for us all, showing how local investing can help solve some of America's biggest social, economic, environmental, and political problems. This is a book many of us have been waiting for."--Richard Heinberg, author of The End of Growth and Peak Everything
"Where to invest your money in these uncertain times? Bring it home, advises Michael Shuman. But don't put it under the mattress! This smart and thoughtful book explains the many ways we can invest in our local economies to not only receive a more reliable return than the stock market casino can provide, but also to live in more self-reliant and joyful communities. Join the shift toward true prosperity. This book shows you how."--Judy Wicks, cofounder, Business Alliance for Local Living Economies
"Changing the direction our money flows in away from the tax havens and the banks and toward the urgent rebuilding of community resilience at the local scale is one of our most pressing and urgent tasks. Michael Shuman inspires and equips us for this work with great vision and purpose."--Rob Hopkins, author of The Transition Companion and cofounder of the Transition Network
"Prepare to rethink everything you've learned about investing! In this tour de force, Michael Shuman provides an eye-opening look at how local companies can trump market returns, and how legalized crowdfunding might do more for job creation than the failed policies of throwing taxpayer money at big corporations. The book abounds with examples of community investment that are helping to rebuild local economies, and provides a tantalizing glimpse of life beyond corporate capitalism."--Amy Cortese, author, Locavesting: The Revolution in Local Investing and How to Profit From It
"Want something that makes sense amid the increasingly crazy world of global finance? Going local is it and Michael Shuman has been at the forefront of this cutting-edge thinking for more than a decade. He not only maps the emerging process of economic localization, but also gets down to the nitty gritty: the investment strategies and the financial practitioners who are making it real."--Woody Tasch, chairman, Slow Money; chairman emeritus, Investor's Circle; and author of Inquiries into the Nature of Slow Money
"There is no task more urgent facing this country than rebuilding local economies, and Michael Shuman knows this inside and out. This book should be required reading for Americans."--James Howard Kunstler, author of The Long Emergency and other books
"This long-awaited book is a masterpiece and a field guide to a much-needed journey into creating the kind of economy our children will be happy to inherit. Future generations will praise Local Dollars, Local Sense as one of those seminal works that helped transform human societies."--John Perkins, author of Confessions of an Economic Hitman and Hoodwinked
"Local is the new green, because local encompasses the wholeness of real places - nature and people and the complex web of relationships among them. Living on an island, I have a special appreciation for local resilience. I know my community is my real security. My bank. The financial system makes it easy to invest in distant corporations and difficult to invest in our own neighbor's start-ups and business expansion. Enter Michael Shuman and this wonderful book, Local Dollars, Local Sense. He outlines many practical innovations that can flow money back into the productivity and prosperity of the places we call home. With the growing interest in moving our money out of Wall Street and into Main Street, Michael's book provides a very welcome roadmap for local investing.--Vicki Robin, author of Your Money or Your Life
"Michael Shuman answers a lot of questions I've always wondered about, and in the process paints a practical vision of exactly where we need to be headed in this country. Consider this book an excellent investment!"--Bill McKibben, author of Eaarth and The End of Nature
About the Author
Michael H. Shuman is an economist, attorney, author, and entrepreneur, and a globally recognized expert on community economics. He is one of the architects of the crowdfunding JOBS Act signed into law by President Obama in April 2012.
He’s a fellow at Cutting Edge Capital and Post Carbon Institute and a founding board member of the Business Alliance for Local Living Economies (BALLE). He teaches economic development at Simon Fraser University in Vancouver. He has authored or coauthored nine books, including Local Dollars, Local Sense; The Small Mart Revolution; and Going Local. Shuman has performed leakage analyses and related economic development planning in more than ten states and has analyzed opportunities for food localization for several states, cities, counties, and regions across the nation. He has given an average of more than one invited talk per week, mostly to local governments and universities, for thirty years―in fortyseven states and eight countries. He has appeared on numerous television and radio shows, such as the The NewsHour with Jim Lehrer and NPR's Talk of the Nation and All Things Considered, and has written nearly one hundred articles for such periodicals as The New York Times, The Washington Post, The Nation, The Weekly Standard, Foreign Policy, Parade Magazine, and The Chronicle of Philanthropy. Previously, he has been a W.K. Kellogg National Leadership fellow. He is also a member of both the State Bar of California and the District of Columbia Bar, and he lives in Silver Spring, Maryland, with his two children.
Product details
- ASIN : 1603583432
- Publisher : Chelsea Green Publishing; 60073rd edition (February 20, 2012)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 9781603583435
- ISBN-13 : 978-1603583435
- Item Weight : 15.7 ounces
- Dimensions : 6.02 x 0.79 x 9.02 inches
- Best Sellers Rank: #448,563 in Books (See Top 100 in Books)
- #37 in Urban & Regional Economics (Books)
- #235 in Development & Growth Economics (Books)
- #1,429 in Introduction to Investing
- Customer Reviews:
About the author

Michael H. Shuman is an economist, attorney, author, and entrepreneur, and a leading visionary on community economics. He’s Director of Local Economy Programs for Neighborhood Associates Corporation, and an Adjunct Professor at Bard Business School in New York City. He is also a Senior Researcher for Council Fire and Local Analytics, where he performed economic-development analyses for states, local governments, and businesses around North America. He is credited with being one of the architects of the 2012 JOBS Act and dozens of state laws overhauling securities regulation of crowdfunding. He has authored, coauthored, or edited ten books. His two most recent books are Put Your Money Where Your Life Is: How to Invest Locally Using Solo 401ks and Self-Directed IRAs and The Local Economy Solution: How Innovative, Self-Financing Pollinator Enterprises Can Grow Jobs and Prosperity and Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street. One of his previous books, The Small Mart Revolution: How Local Businesses Are Beating the Global Competition (Berrett-Koehler, 2006), received as bronze prize from the Independent Publishers Association for best business book of 2006. A prolific speaker, Shuman has given an average of more than one invited talk per week, mostly to local governments and universities, for the past 30 years in nearly every U.S. state and more than a dozen countries.
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- Reviewed in the United States on October 3, 2012I loved this book. It is filled with common sense ideas on how to invest locally and take charge of your personal finances. I share the frustration of the author in what appears to be a societal bias for investors to only be able to invest in large corporations, the stock market, 401Ks and mutual funds. Why aren't we using our own money to finance companies with what we personally value? Trillions and trillions of dollars wrapped into what seems like a series of risky bets, if you ask me.
If you want to learn about cooperatives, worker owned companies and so on, this is the book for you. It is well written, researched and presented. The author exposes us to many great options and ideas on how others have been able to build local success stories which, in the current day, is quite encouraging. If you are discouraged by watching the news showcase the scammers and liars, this is an uplifting alternative. It is, a "YES" in a world of "NO MORE!"
Enjoy!
- Reviewed in the United States on September 4, 2012
4.0 out of 5 stars A great getting started guide for rebuilding the failed Wall Street banking model
This book is a great "getting started" guide for those who believe the act of saving and the linkage to an earned return can be reestablished. While some sections get quite detailed and a little technical, the book should be read by a very broad audience.
There's a very serious treatment of very serious issues in each chapter with quite a range of topics but I continually found lacking an alternative to paying savers a high rate of return when you ask to take their money and use it in a risky venture.
Today's financial systems continue to channel savings away from productive capital in the hands of entrepreneurs to the hands of financial institutions who make more money in speculative trading than in meaningful investing. These are risky investments with high fees which almost always guarantee sub-market returns for the savers.
There's a great breadth of material covered offering something for every financial reformer. I wish this were used in Intro to Finance courses as well as Micro Economics.
I found his treatment of the SEC restrictions on letting the average American manage their direct investing a vital piece of today's financial wreck. Alice in Wonderland is an apt description.
I'm looking for a sequel with more coverage of crowdfunding and open private equity solicitations.
- Reviewed in the United States on January 10, 2017This is the second of three books written by Michael Shuman on developing local economic opportunities. I recommend all three of his books, which reinforce one another.
- Reviewed in the United States on April 2, 2023I tried reporting the Kindle formatting issues via chat, was a waste of 45 minutes of my time. 0 stars for Amazon/Kindle, I absolutely see why this issue hasn't been addressed because their customer service is atrocious. If the author happens to read this review, can you please step in to maybe get them to fix your ebook? Thanks.
- Reviewed in the United States on March 18, 2013Covers a lot of the local and peer to peer financial structures. This area is a hobby of mine and the author covered the areas I was familiar with quite well.
The SEC and legal structures that effectively lock out the 99% from local investing were an eye opener.
Interesting suggestions on self directed IRAs too.
You'll probably reassess your retirement fund choices after reading this.
- Reviewed in the United States on July 10, 2012"For eight decades Americans have endured a system that all but banned 98 percent of us from investing in the local half of the economy. Few of us even noticed, let alone judged it an abomination. Why did it matter that our life savings went exclusively into global business while our communities fell apart?.......The wall cutting off 98 percent of the U.S. public from the other half of the economy needs to be torn down if we ever wish to restore economic viability to our communities." pp. 154-155.
In the introduction to Michael Shuman's terrific new book "Local Dollars, Local Sense: How To Shift Your Money From Wall Street to Main Street and Achieve Real Prosperity" I was introduced to some facts about the U.S. economy that made my hair stand on end. Did you know that securities laws enacted by the Congress in the 1930's and early 1940's effectively created two classes of investors? "Accredited investors" are those individuals who earn more than $200,000 per year or have more than $1,000,000 in assets. By law these folks can invest in just about any business they wish. Meanwhile, the remaining 98% of us are considered to be "unaccredited investors" and are hamstrung by a series of laws, regulations and restrictions that severely limit our investment choices. Furthermore, those among us who would be prefer to invest in "socially responsible" enterprises or "local" businesses looking for badly needed capital will be extremely frustrated to discover that the opportunities to engage in these types of investments are by statute greatly restricted by the federal government. According to author Michael Shuman the time has come to reconsider these antiquated laws and to encourage people to invest locally once again. And as he points out time and again in the book this is an approach that both conservative Republicans and liberal Democrats should be able to agree on.
You might be surprised to learn that of the $30 trillion we Americans have invested in stocks, bonds, mutual funds, pension funds and life insurance funds less than 1% reaches local small businesses. The other 99% continues to flow to big business, the multi-nationals and global enterprises. This is simply outrageous and ultimately very counterproductive. Michael Shuman makes a rather compelling case that we desperately need to shift a portion of these funds back to our local communities. After all, local businesses hire local people, support local charities and have a stake in the well-being of the community. Shuman believes that if our legislators and regulators remove some of the myriad obstacles to investing locally the dollars will naturally flow in and help to reinvigorate local economies all across America. Over time this could result in a sea change in the way we Americans think about investing our hard earned dollars. Now for the uninitiated among us Shuman introduces a number of new terms like "slow money" (a movement to organize investors and donors to steer new sources of capital to small food enterprises, organic farms and local food systems.) and "crowdfunding" (collective cooperation, attention and trust by people who network and pool their money together, usually via the internet to support efforts by other people or organizations i.e. disaster relief, political campaigns, funding a startup company. Meanwhile, readers also meet a number of the key players in the "go local" movement who are working tirelessly to make some of these reforms happen.
Reading "Local Dollars, Local Sense: How To Shift Your Money From Wall Street to Main Street and Achieve Real Prosperity" was truly a revelation for me. I discovered that there are limitless possibilities out there if we can only summon the political will to make the changes that are necessary to allow this to happen. Among the innovations Shuman envisions is the creation of local stock exchanges. Meanwhile, there are a number of other cutting-edge ideas for meaningful change that Shuman offers up in his book. For the first time in generations it appears that these badly needed reforms could actually become a reality. I found "Local Dollars, Local Sense" to be a well-written and extremely thought-provoking book. Although I am a social conservative who abhors most of the big-government initiatives championed by the Obama administration this is the kind of "hope" and "change" that I can buy into. There is no doubt in my mind that this is an extremely important book! Very highly recommended!
