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Gavin Ambrose
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Basics Design 08: Design Thinking 0th Edition

by Gavin Ambrose (Author), Paul Harris (Author)
4.6 4.6 out of 5 stars 24 ratings
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Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.
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  1. ISBN-10
    2940411174
  2. ISBN-13
    978-2940411177
  3. Edition
    0
  4. Publisher
    AVA Publishing
  5. Publication date
    January 11, 2010
  6. Language
    English
  7. Dimensions
    5.82 x 0.69 x 8.25 inches
  8. Print length
    200 pages
  9. See all details
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Editorial Reviews

About the Author

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Product details

  • Publisher ‏ : ‎ AVA Publishing; 0 edition (January 11, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 200 pages
  • ISBN-10 ‏ : ‎ 2940411174
  • ISBN-13 ‏ : ‎ 978-2940411177
  • Item Weight ‏ : ‎ 1.26 pounds
  • Dimensions ‏ : ‎ 5.82 x 0.69 x 8.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 24 ratings

About the author

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Gavin Ambrose

Gavin Ambrose

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Customer reviews

4.6 out of 5 stars
24 global ratings

Top reviews from the United States

Edison
5.0 out of 5 stars A good start point
Reviewed in the United States on December 20, 2011
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If you're a beginner in the Design world, this books gives you the basics needed to start from zero. It gives a serious introduction to the design process and adds many examples of each step.
2 people found this helpful
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Grant
4.0 out of 5 stars The real life examples are great
Reviewed in the United States on February 20, 2014
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the book is clearly laid out and easy to understand. the examples that follow each topic help to send the message home
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mana_ep3
5.0 out of 5 stars Great book
Reviewed in the United States on October 23, 2013
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Great for understanding the process of design. Must buy for any graphic design student. Also quality of the book was excellent.
One person found this helpful
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Robin Lindblom
4.0 out of 5 stars Four Stars
Reviewed in the United States on April 9, 2015
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Great book if your in the design field.
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T Stro
4.0 out of 5 stars Excellent graphic detail
Reviewed in the United States on April 26, 2011
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This is an excellent book on graphic design. Just realize that it is not about industrial design or product design.
4 people found this helpful
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Top reviews from other countries

Mr M J Lamont
5.0 out of 5 stars Fantastic Book about the Design Process
Reviewed in the United Kingdom on November 2, 2014
Verified Purchase
Design Thinking is about the process of a project, from the thought process to the implementation of the final product/design. It provides the framework to create your own project proposal for a client and also checklists in which you can implement into your own creative process.

Not only does the book include information on the Creative Process, it also includes ideas for print finishing for a project and materials. We highly recommend this book for students as it shows; the process of projects, introduces some great design vocabulary and includes a series of case studies.

More reviews at
http://www.foxduo.co.uk/journal-design-books-students.html
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Lakhbir
5.0 out of 5 stars great book for all designers
Reviewed in the United Kingdom on March 21, 2020
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TEXTBOOK DESIGN THINKING
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Rich
4.0 out of 5 stars Runs over all the basics and a little further in depth
Reviewed in the United Kingdom on November 24, 2012
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I couldn't quite get the hang of this book when I first started uni but I now find it helpful just to check up on a few things every now and then and I'm using some quotes from it explaining design principles in my dissertation. Good book for understanding what design is, more good titles in the series.
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iamjameshannam
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on July 29, 2015
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Great series, with I could get hold of the others!
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Istvan Antal
5.0 out of 5 stars Nice one. I like it.
Reviewed in the United Kingdom on June 24, 2015
Verified Purchase
Nice one. I like it.
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