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Natural Capitalism: Creating the Next Industrial Revolution First Edition

by L. Hunter Lovins (Author), Amory Lovins (Author), Paul Hawken (Author)
4.3 4.3 out of 5 stars 235 ratings
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Natural Capitalism: The Next Industrial Revolution
Natural Capitalism: The Next Industrial Revolution
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Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.
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  1. ISBN-10
    0935728368
  2. ISBN-13
    978-0935728361
  3. Edition
    First Edition
  4. Publisher
    Back Bay Books
  5. Publication date
    October 12, 2000
  6. Language
    English
  7. Dimensions
    6 x 1.25 x 9.25 inches
  8. Print length
    416 pages
  9. See all details
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Customer reviews

4.3 out of 5 stars
235 global ratings

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Customers say

Customers find the book provides good information and a good argument about nature as part of the solution. They find it interesting and well-researched, with a focus on natural resource efficiency and environmentally beneficial activities. Readers describe the book as an engaging read that provides an excellent overview of the problem and potential solutions. However, opinions differ on the writing quality - some find it well-written and insightful, while others feel it lacks important details and explanations.

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Information qualityBook valueResource efficiencyInterestWriting quality
29 customers mention "Information quality"26 positive3 negative

Customers find the book informative and well-researched. They appreciate its good arguments and eye-opening statistics. Readers say it's a good book for classes on economics, industrial design, and public policy. It provides both reality and inspiration, making it an important read for serious students.

"...But, far from being a screed the book is meticulously researched with extensive notes and references to help guide your own research into the..." Read more

"...This change in perspective is embodied in a range of sustainable business concepts, including the 'triple bottom line' (profits, people, and planet)..." Read more

"...Concrete solutions are provided as well as detailed explanations as to how to achieve those solutions and how/why they benefit the economy as well..." Read more

"...It represents the next iteration in thinking about economics, specifically to think of the earth as not just a valuable and limited resource, but as..." Read more

13 customers mention "Book value"13 positive0 negative

Customers find the book a great read and well worth the effort. They say it's a money-making book that helps save money while helping the environment.

"Paul Hawken and the Lovins have teamed up to provide one of the best overall books on "Natural Capitalism" which offers a whole new..." Read more

"One of the best, most interesting and informative books I've ever read...." Read more

"...So, if you really need hard data and lots of factoids, this book is a top, well-researched and dependable reference...." Read more

"A great book. One to read for insights into a more sustainable future for the world." Read more

9 customers mention "Resource efficiency"9 positive0 negative

Customers find the book's resource efficiency ideas beneficial. They say it focuses on natural resource efficiency, using closed loop systems to improve efficiencies and environmentally beneficial activities. The book offers a new idea that places renewable resources as a capital product, in much lighter and more efficient components. It is a great way to promote capitalism to environmentalists and vice versa, creating greater efficacy in the markets, while lowering the cost to customers. Customers also mention that the research is solid and not one-sided like many environmental books.

"...New materials are resulting in much lighter and more efficient components that would reduce our dependency on foreign oil, and in time phase out..." Read more

"...capitalism put forward can be summarized as: (1) focus on natural resource efficiency (2) using closed loop, biomemetic, nontoxic processes (3) to..." Read more

"...the micro and macro models, all of which are about creating greater efficiancy in the markets, and lowering the cost to consumers, all the while..." Read more

"...have made huge technological advancements because of their overall energy efficiency and use of the existing electric grid for charging...." Read more

6 customers mention "Interest"6 positive0 negative

Customers find the book interesting and informative. They say it's well-written and provides an excellent overview of the problem and potential solutions.

"One of the best, most interesting and informative books I've ever read...." Read more

"...It gives the reader an excellent overview of the problem and potential solutions along with a strong dose of both reality and inspiriation...." Read more

"...It is an interesting and important book" Read more

"...this book is very well written and engaging given the topic. Everyone currently on this planet should have to read it. Highly informative." Read more

14 customers mention "Writing quality"7 positive7 negative

Customers have different views on the writing quality. Some find it well-written and engaging, with a deep research of the topic. Others mention that the author misses important details and poorly explains some points. The book is described as a fundamental text, but some readers find it difficult to read due to its voluminous text and non-visual layout.

"...While the authors deliver an awesome, deeply researched articulation of their vision, showing with many examples why it's important and how it can..." Read more

"...some excellent concepts on a macro scale but the author really misses some important details making some of the ideas ‘fanciful’...." Read more

"Hawken and the Lovinses have written a seminal book, to guide our way into this new, thorny world we're creating...." Read more

"...is its rather ineffective and non-visual layout - just page after page of small text (uhh)...." Read more

Top reviews from the United States

  • James Ferguson
    5.0 out of 5 stars A new lease on life
    Reviewed in the United States on April 29, 2004
    Verified Purchase
    Paul Hawken and the Lovins have teamed up to provide one of the best overall books on "Natural Capitalism" which offers a whole new approach to the way in which we do business. For too long we have taken natural capital for granted, squandering our natural resources and unleashing an unhealthy array of by-products which have further contaminated our world. It is time to add natural capital to the ledger sheets, properly balancing our record books. But, far from being a screed the book is meticulously researched with extensive notes and references to help guide your own research into the subject.
    Everything from the Toyota Production System, which offered a leaner, much less wasteful approach to auto manufacturing, to the Hypercar which offers a hybrid-electric propulsion engine which would result in much greater fuel effeciency are illustrated. It is this lean thinking which the authors think will revolutionize the industrial sector, making for the greatest breakthroughs since the microchip revolution.
    What is most heartening is that major companies such as Ford Motor Company and Carrier Air Conditioning are adopting these practices and making them work. They are doing so because it saves money and provides them with endless growth possibilities. The authors support the lease-use system which puts the onus on the manufacturer to produce better products and maintain them throughout their service to the user, the so called "cradle to cradle" concept. New materials are resulting in much lighter and more efficient components that would reduce our dependency on foreign oil, and in time phase out petroleum products all together.
    Too good to be true you might say, but this is the shape of things to come once we get past the tired old dogmas that have greatly limited our economic potential. The authors show how regressive tax policies and federal subsidies have greatly handicapped our productivity and they encourage political leaders to rethink the way we hand out incentives for better business practice. This book will give you a whole new lease on life, and encourage you to rethink the way you live.
    6 people found this helpful
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  • John S. Ryan
    5.0 out of 5 stars Natural capitalism=hippie capitalism=green libertarianism
    Reviewed in the United States on January 23, 2003
    Verified Purchase
    Most responses to political and social problems fall into two broad categories: libertarian/populist and authoritarian/statist. And too often, "leftist" critiques of capitalism fall into the latter category, crying "market failure" and calling for central control by government regulation.
    This book is the _other_ sort. And it represents the fulfillment of a long line of "hippie spirituality" that began over thirty years ago, got some airtime in Stephen Gaskin's books and Paul Williams's _Das Energi_, was put into practice at a broad level by the Grateful Dead, was incorporated into Marilyn Ferguson's _Aquarian Conspiracy_, received a consistently libertarian exposition in Mary Ruwart's _Healing our World_, and -- if Paul Hawkens and the Lovinses are right -- looks to be the wave of the future if we're going to have a future at all. (Incidentally, Gaskin recommended this book when he ran for President in 2000.)
    One tremendous strength of their approach is their avoidance of a very common error. Too many critics of eco-stupidity and corporate irresponsibility take themselves to be critics of the "free market" as such, failing to realize that their proposed solutions are, in an economic sense, just as "capitalistic" as (if not more so than) the problems. What they propose to replace "capitalism" by is, in fact, just capitalism again, but populated by people with better values.
    Well, these folks know that's exactly what they're doing, and what they propose is in effect the best general response to cries of "market failure". In a strictly economic sense, every "market failure" really represents a place that the "market" hasn't reached yet. Under the Hawken/Lovins proposal, "markets" work just fine if they take account of _all_ relevant costs. Economically, what they're saying is that (e.g.) polluters have to _internalize_ the costs of pollution. Is there a libertarian out there who would disagree in principle?
    Oh, we could pick nits about the details. The point, though, is that Hawkens and the Lovinses are presenting here a vision of the "free market" as what economists have always said it was: an organic, emergent, genuinely interdependent network of centers of genuinely voluntary activity by fully informed and self-responsible actors. And the resulting society looks like hippies have always said it should: less like the military-industrial complex and more like a Grateful Dead concert ;-).
    If Aquarian libertarianism is (as Mary Ruwart says) the key to "healing our world", then the sort of green eco-capitalism represented here is a pretty sound prescription for that healing. The Dream isn't dead, and it isn't economically irresponsible either.
    19 people found this helpful
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Top reviews from other countries

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  • Fraser
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on September 24, 2014
    Verified Purchase
    Book in great condition.
    Report
  • むじな丸
    4.0 out of 5 stars エコノミーとエコロジーの融合
    Reviewed in Japan on May 11, 2010
    Verified Purchase
    かつて日本人はエコノミック・アニマルと呼ばれた。これには畏怖と共に、多分に蔑称の意味合いも含んでいた。
    今、わたしたちはエコノミック・アニマルから、エコロジック・ピープル（こういう言葉があるのかどうかわかりませんが）への転換期を迎えていると思う。
    本書が示すビジネスモデルが日本にそのままあてはまるかどうか、門外漢のわたしには疑問も残る。
    けれども、すべての経済人がこれを読んでくれれば、世の中はずいぶん変わるような気がする。

    分厚い本なので、とっつきにくい方には「エコロジカルな経済学」（倉阪秀史著・ちくま新書）をお薦めしたい。
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  • Nuruddin Boenjamin
    3.0 out of 5 stars Three Stars
    Reviewed in Canada on August 5, 2014
    Verified Purchase
    Its interesting
    Report