Purple Cow: Transform Your Business by Being Remarkable Audible Audiobook – Unabridged
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Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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|Listening Length||2 hours and 58 minutes|
|Audible.com Release Date||April 29, 2009|
|Publisher||Gildan Media, LLC|
|Best Sellers Rank|| #67,597 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#289 in Marketing (Audible Books & Originals)
#955 in Leadership (Audible Books & Originals)
#1,038 in Marketing (Books)
Top reviews from the United States
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the only criticism is that there is a lot of filler and the book could be edited down to be more concise
Top reviews from other countries
The Purple Cow is about how to be remarkable and so outstanding in your field that you become a hub of profitability and you are viewed as an innovator. People want what you have because it is different and surprising. Godin gives plenty of examples of purple cows in his book and it sparks interest and ideas within you.
If you are a forward thinker, you will enjoy the book because it inspires you to take action of your own to be remarkable in whatever you do, to become a purple cow!