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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (Business Books) by [Pulizzi, Joe, Barrett, Newt]

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (Business Books) Kindle Edition

by Joe Pulizzi (Author), Newt Barrett (Author)

36 customer reviews

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Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

“Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

Length: 289 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Optimized for larger screens

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Product details

File Size: 5409 KB
Print Length: 289 pages
Page Numbers Source ISBN: 0071625747
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: McGraw-Hill Education; 1 edition (May 2, 2009)
Publication Date: May 2, 2009
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B002DQW9Y4
Text-to-Speech: Enabled

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Not Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #1,067,197 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #647 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Direct
- #1149 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #409033 in Kindle Store > Kindle eBooks > Nonfiction

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Customer Reviews

4.3 out of 5 stars

5 star		67%
4 star		25%
3 star		5%
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1 star		3%

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Top Customer Reviews

Good Book. Written in 2008 so don't expect cutting edge information

ByM.D.on April 25, 2016

Format: HardcoverVerified Purchase

This book was published in 2008 and at that time, I'm sure it was cutting edge information. However, 8 years later it's a different story. For example, on p. 60, regarding social media, it says: "[e]ven though social media marketing is increasing its influence daily, most marketers are still just dabbling in it." In 2008, YouTube was only 3 years old [it was started on 2/14/2005]. Today, social media is an essential part of marketing online.

It isn't a matter that the information isn't good - it is - it's just that you must understand that a lot has changed and developed since these authors sat down and wrote this book. As the Foreward states: "Marketing is moving online at a breakneck pace." Nevertheless, there are interesting examples of success stories and it's fun to go online and see what those businesses are doing now.

If you're interested in reading what is now considered general principles, common knowledge that's well written, a look back at where we were just 8 years ago, this is the book for you! I'm enjoying it for exactly that reason, not for any "aha!" moments. If we were back in 2008, I'd give this 5 stars.

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These Guys Have Seen the Writing on the Wall

ByCompayon March 8, 2010

Format: PaperbackVerified Purchase

I've been in the web industry for a decade, and this is easily one of the best books at spotting a major internet trend change. What struck me most about this book was the amount of research put into each of the case studies included.

I've dismissed some web marketing books that present case studies, especially when you can't determine the real impact that a particular marketing technique had on sales and branding. From Best Buy to welding equipment companies, the authors provide a thorough breakdown on the content marketing techniques used, as well as their results. Rather than offer a vague overview of their content marketing efforts, Pulizzi and Barrett tell you precisely how they made it work. Blogs, print magazines, newsletters and websites, it's all laid out for you.

After pointing out what has worked for others, the book outlines how you should identify your target audience, and offer content that caters to them. I've already been using similar techniques for years, but the authors offer an eye-opening look at how major corporations have seriously been following the trend as of late.

This isn't a how-to book filled with hundreds of little tips. Buy this book, give it a read, and you will have a better overall understanding of how to market your business. You will understand exactly how others have successfully made content marketing work for them, and their methods will inspire you to do the same. It might be the best investment you've ever made.

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Puluzzi is a master

ByD. Bratmanon January 4, 2014

Format: PaperbackVerified Purchase

I've read both his books on content and content strategy, and I'm in the field. His books are wonderfully simple and reliable. They offer excellent insights and will definitely broaden your base of knowledge. Although he is a pioneer in the field with his own growing company, the author doesn't use his books to sell his company, seminars or any products, which is both fair and refreshing. I've begin to follow some of those he mentions on Twitter, and they also provide valuable insight into this vast, changing world of social media and content.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Excellent Book On Content Marketing

ByBret L. Simmonson April 18, 2010

Format: PaperbackVerified Purchase

If you are a business owner or in charge of marketing for a business, you need to understand content marketing, and this book does an excellent job. You should read this along with the book Inbound Marketing so you can understand the difference between the two concepts. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Content marketing does not have to be done online, and some online businesses are practicing content marketing but not inbound marketing. I think the distinctions are important to understand. If you are practicing inbound marketing, you are by default practicing content marketing, but not the other way around.

The book also has excellent examples at the end where the authors explain how the featured businesses are using content marketing. I went through the examples and found them very helpful.

Highly recommend.

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Good information throughout and great to reference as needed

ByMaryon September 17, 2013

Format: HardcoverVerified Purchase

Marketing has changed significantly over the last four years and having a much more significant impact on lead and revenue generation for organizations. Even though this book is from 2008, if you're new to content marketing, it's helpful in getting the right mindset and getting started. If you are adept at content marketing, this book won't take you to the next level.

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"Everyone online is a content marketer. The sooner you get this book, the sooner you can start making that work for you

ByStephanie Diamondon June 9, 2008

Format: HardcoverVerified Purchase

Content marketing is a topic on everyone's lips right now, with good reason. Unless you create the compelling content your visitors deserve, your online business will be a lonely place. "Get Content. Get Customers." by Newt Barrett and Joe Pulizzi is the first book of its kind to tackle the issue of content marketing head on. If you want to stay ahead of your competitors, you need this book today!

You'll get powerful lessons from the `Best Practice Success Stories' and ways to implement them from the final section on `Putting the Lessons Into Action.'

You can become the change agent in your business. The key secret they reveal in this book revolves around the fact that people will no longer be seeking out your content. You have to find ways to get to them.

The Table of Contents is divided into four sections:
Section One: Coping With the Content Marketing Revolution
Section Two: How to Put Content Marketing to Work
Section Three: Learning from Smart Marketers--Best Practice Success Stories
Section Four: Putting the Lessons Into Action

Each section builds on the previous one. You'll learn a way to develop a set of processes that will help you put theories into real action that gets results. Both Joe and Newt walk the talk. Their blogs demonstrate the value you derive from providing readers with content they can't find anywhere else. I highly recommend this book.

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Five Stars

Byaninhaon December 3, 2016

Format: HardcoverVerified Purchase

Very informative!

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Most Recent Customer Reviews

Four Stars

an ok book Read more

Published on February 10, 2015 by Kathleen Wheeler

Nothing new in this book. Content marketing is old hat now.

Goes over all the same stuff that has been written about before.

No new ideas, approaches or techniques.

Find and download free ebooklets, etc.Read more

Published on February 19, 2012 by Dr. Lance D. Chambers

A good intro into "what is social media"

For those of us who are joining the 'social media revolution' later...

A good framing of what social media is and how it can interplay with our old school marketing...Read more

Published on December 29, 2010 by R. Anderson

Perfect book for 21st century marketers

It is getting harder and harder to attract prospects and customers. This book provides the perfect recipe for generating high quality leads and creating a community of...Read more

Published on January 1, 2010 by Terri Holley

How Marketing Has Changed & New Opportunities for Businesses

Get Content Get Customers offers a keen looking into how marketing has changed, and how businesses of any size can leverage new opportunities afforded by the web and social media.Read more

Published on January 1, 2010 by Dan

Calling All Marketing Execs, Wake Up!

Many business books will give you everything you need to know in the first pages of the introduction. The rest is filler to sell books.Read more

Published on October 7, 2009 by Kevin Lund

How to turn prospects into buyers by providing compelling content

How do marketers provide compelling content that customers and prospects actually want to consume? How to combine old and new marketing in innovative and useful ways?Read more

Published on October 2, 2009 by Ambal Balakrishnan

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