Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

Listening Length

3 hours and 40 minutes
Author

Gary Vaynerchuk
Narrator

Gary Vaynerchuk
Audible release date

January 5, 2010
Language

English
Publisher

HarperAudio
ASIN

B0032Z3LRO
Version

Unabridged
Program Type

Audiobook
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Name: Amazon.com: Crush It!: Why NOW Is the Time to Cash In on Your Passion &#40;Audible Audio Edition&#41;: Gary Vaynerchuk, Gary Vaynerchuk, HarperAudio: Books
Rating: 4.6 (3562 reviews)

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Product details

Listening Length	3 hours and 40 minutes
Author	Gary Vaynerchuk
Narrator	Gary Vaynerchuk
Whispersync for Voice	Ready
Audible.com Release Date	January 05, 2010
Publisher	HarperAudio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B0032Z3LRO
Best Sellers Rank	#9,046 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #18 in E-Commerce (Audible Books & Originals) #32 in Web Marketing (Books) #68 in Entrepreneurship (Audible Books & Originals)

Customer reviews

4.6 out of 5

3,562 global ratings

5 star		75%
4 star		14%
3 star		7%
2 star		2%
1 star		2%

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I Wanted To Like It, But.....

Reviewed in the United States 🇺🇸 on October 17, 2009

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Now that I've read the mystifying rave reviews of this book--and seen in one day how 12 people have already marked my review as "not helpful", I wish I could rank this book even lower. I was being kind with 2 stars. (The extra one was a nod for explaining to people who may not have thought of it before, some of the "branding" potential of social media. Oh, and for using a book as a PR piece--even though that is also a major NEGATIVE factor to me).

I looked forward to this book. I share Gary's idea that the internet + its social media has created amazing new opportunities for entrepreneurs with the know-how to fully utilize it. I agree with his vision of relentless and disciplined branding in every way that this new media offers.

The problems? First, as others have mentioned, Vaynerchuk started out in his father's already-successful wine merchant business. Vaynerchuk expanded his father's business innovatively via social media branding (taking it from $4 million to, he says, $50 million), but that does not make his experience easily replicable for the people he's exhorting to "crush it" like he did. Nor does it seem wise for him to urge others, including many who don't have his financial family "safety net", to quit their jobs and "follow your passion". He hasn't "been there" (struggling, like most people do, without a lucrative family business to fall back on). His advice to give it all up to work 24/7 and follow your passion could be very irresponsible, especially in this unforgiving economy.

Sadly, "Crush It" falls into the category of "book written because someone has gotten rich at doing something". It seems based on the premise that real world financial success (especially with a technological flair) = valuable insights and practical knowledge and skills to teach others.

Unfortunately, that isn't always true. Great salesmen (and Gary -does- seem to be a great salesman) do not necessarily make great writers...thinkers...teachers. Mid-way through this small book, the focus is still basically on one subject: Gary Vaynerchuk, and how he got to be the business success that he is today, primarily using social media to its fullest to promote himself and his business--that all-encompassing "brand".

Of course, personal success stories--told briefly--can be very inspirational and motivational. Told at length, accompanied by lots of personal hype....well, it just seems that "writing a book" is being seen as one more extension of "sharing my brand with the world".

I hoped this book would be a focused "how to", not a personal sales pitch. Definitely disappointing. I really don't understand all the raves, unless its a new form of "applied networking".

UPDATE: A week after I reviewed this book, I wanted to make one more observation. Most reviews, including those written before mine (all overwhelmingly positive) have 1 or 2...maybe as many as 7 in a few cases..."helpful/not helpful" comments. My lone "2 star" review, by contrast, has 50 comments. The "1 star" review has 60. It's the kind of spread you get when reviewing a hot-topic political book. With "Crush It", there's something very odd about this pattern of commenting, and imo very wrong...

1.27.10. This thread is so odd that, as someone who writes a fair amount of Amazon reviews, I keep an eye on it. It's pretty weird. First, disclosure: I don't know -any- of the people who have commented on whether my review was helpful to them or not. But for the last week or so responses have kept this 2 star review listed as "most helpful" which must be annoying to the author who also watches this thread--responding to EVERYTHING (although his book remains at 1, 1 and 2 in his Amazon categories).

Today, in one day, a barrage of negatives (70 or so 'not helpful' votes--an unheard of number in one day!) dropped this 2 star review off to oblivion, now replaced by 5 star reviews with 1 or 2 people agreeing they are "helpful". And, too, today alone there are 8 new comments in this thread (posted last October), including 3 today alone from Gary, the author.

Weird, weird pattern here. And, more than ever, I think this is some kind of "promoted" response to a negative review. So, just to add in conclusion....I wouldn't buy a book from anyone who encouraged (directly or indirectly encouraged) his fans to distort an honest response to his book. 70 "not helpful" responses to a 4 month old review? In one day???? Never, ever happen "naturally" at Amazon. Then again, maybe "Crush It!" has different meaning than I originally thought....

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Brian J. Wing

Crush It! -- [...]

Reviewed in the United States 🇺🇸 on May 1, 2010

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Crush It!
Reviewed by Brian Wing
Crush It, Why now is the time to cash in on your passion, a book by Gary Vaynerchuk, written in 2009, is a book that discusses the use of social media and the internet to develop and market your own personal brand. The book is written in a very conversational mode, where Gary tells a story of his own brand development and the tools and methods he used to make himself the man and brand he is today. Along the way he imparts many of the core values of brand marketing and promotion.
Gary Vaynerchuk, an immigrant from Babruysk Russia, born in 1975, comes to America with his family. His father opens a liquor store in northern New Jersey. Along the way Gary educates himself in wine, a growing market, and proceeds to grow that business from a single store to a wine empire.
Gary delves into his "DNA" and talks about how he sees value in collectible items, such as baseball cards. His focus evolves into entrepreneurship and he takes over the wine business and grows winelibrary.tv into a wine empire. He has become one of the most prominent figures in the wine reviewing business, and commands a ransom to present on social media and the use of the Internet to promote branding and new business development.
The book "Crush It!" focuses on utilizing new, free tools on the Internet to capitalize on branding and developing a business. Some of the major themes include: Becoming the foremost expert in your "passion"; Use of social media and the Internet to promote yourself/brand; Differentiation; Hard work; and Caring.
In "Crush It!," Gary's first pearl of marketing wisdom is take whatever it is you love the most and develop that into a business. Educate yourself in every aspect of your passion. Read every bit of material about your subject, find others who are considered experts in that subject and learn from them. Insert yourself into the conversations on the topic and make your opinion known. Once you become an expert in your field, develop content to "sell" your ideas to others. The key to developing this rapport is building trust. Gary states over and over be authentic and original with the content and the "eyeballs" will come.
A great deal of the book is dedicated to developing and using new age media an social networks to promote your newly developed brand. As we have discussed (at great length) social media networks, such as Facebook, Twitter, LinkedIn and a multitude of others, have gained great traction with many "old school of thought" marketers. More and more Facebook and Twitter "badges" can be seen on old media promotions. For example, television advertisements will have the Facebook and/or Twitter logos at the end of the ad, and suggest that you "find us on X." This is the new value marketing play. Brand loyalty is perpetuated by "fans and followers" of these social media networks. New networks are arising daily if not hourly. One such example is "WOMMA " a website devoted to the development and support of word of mouth marketing. Large, household names like Best Buy, McDonalds, Kraft, and Pepsi-Co are all contributors.
A whole new network of social media marketing gurus has been developed. Each has a focus and specializes in certain market segments. Another, more local, company two-five media, specializes in wine and hospitality in Sonoma County. Companies now have the ability to use these social media networks to conduct targeted research as well as have "personal" communications directly with their consumers. This is the most powerful tool to come to marketing in a generation.
Differentiation is another core marketing value discussed in "Crush It!" With the Internet age upon us it is exceptionally easy to blend in with the noise and chaff. One must truly be exceptional to stand out in a crowd. A favorite quote of mine from the book is "So how are you going to differentiate yourself from all the other clowns? ("Clowns" is, of course, used in the best possible way.)" It's this, in-your-face method that Gary delivers the message that you need to be the best you that you can be. It's a challenge, no doubt. Just Googling "differentiate using social media" gives the following: Results 1 - 10 of about 59,500 for how to differentiate yourself in social media. The social media landscape is moving at light speed and a marketer needs to "hustle" just to keep up with it, which leads me to the next pearl.
Hustle! Gary Vaynerchuk makes no bones about the fact that 99% of the people who embark on a journey to "Crush It!" will not have the "chops" to get the job done. Hard work and patience are the two keys to making it happen. Another gem Gary provides is about patience, he says "If you contact me within a year of starting your business to complain that you haven't made the money you thought you would, you're not listening. I said that you could make a ton of money being happy; I didn't say you could do it overnight." Patience and hard work, seems reasonable, right?
Gary devotes an entire chapter to the next pearl of wisdom. Chapter nine is called the best marketing strategy ever. The entirety of this chapter consists of only five characters, C-A-R-E-. It may be just that, the best marketing strategy ever, many companies have lost touch with their consumers. This harkens back to the use of ethnography and psychographic segmentation. Both of these market research strategies hinge on understanding the emotional connection with brands and products as well as the behaviors that motivate a consumer to make the choices that he or she does. By "Caring" a marketer should be able to glean this information.
In summary there are some great anecdotal stories in "Crush It!" that expose Gary's brash and cavalier personality. Behind these stories lay some basic marketing strategies that can and should be applied to any marketing situation. Understand your business and be the most knowledgeable about your market and products. Use technology to your advantage. Your competition is! Differentiate yourself and stand out in that online crowd. Work your ass off but don't expect instant results, hard work takes time and patience. Finally and most importantly, take the time to care about your consumer. They are after all the sponsor of your business and their recommendations are worth more than anything you could pay for.

2 people found this helpful

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Top reviews from other countries

Cardart

Earn £40K working a job you hate, or £25k on a job you love? (I started a YouTube)!

Reviewed in the United Kingdom 🇬🇧 on August 7, 2018

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Gary Vay-ner-chuck has been a great mentor this last year and a half. Although this book is from 2008, EVERYTHING he says is relevant. Everything is still up to date. His story is really interesting and motivational. It's an easy read and a very concise guide to achieving the freedom to work your dream job. Though entrepreneurship isn't for everyone, the lessons he teaches makes it possible to build a side hustle from doing what you love. Imagine being able to talk about your favourite things, be part of a community and (after some hard work) earning extra money on the side from it. I have started a You Tube channel called DKD21Media on videography, photography and graphic design and I am motivated to work on it thanks to this.

Get this book if you want a practical guide to changing your life and making a career (big or small) out of what you love.

8 people found this helpful

Raz R

Warning Contains: Gary Vaynerchuck's story and principles you should follow and learn!

Reviewed in the United Kingdom 🇬🇧 on August 20, 2017

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This book was long overdue on my reading list. I bought it used, from Amazon, for £2 but it was well worth it. I'm sure Gary Vaynerchuck wouldn't mind me grabbing a bargain. The book may be a bit outdated but Gary Vee definitely was ahead of his time. There are many lessons which are still relevant to today. I believe this book is for anybody, whether you work a professional career or are an aspiring entrepreneur.

The book is a quick and easy read but you can get a lot of value from it for your professional life. Keep HUSTLING!

6 people found this helpful

Scott

Creates Your Paths

Reviewed in the United Kingdom 🇬🇧 on April 15, 2022

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Very easy to read. Gary clearly gives you a step-by-step method to creating an incredible lifestyle for yourself in the most efficient way possible too. It’s real simple. After reading this you’ll see that no matter who you are and what you love, you can make a living out of it and wake up every morning excited about your problems instead of bitter over problems that aren’t your passion.

Maryanne Scott

Great book but needs updating for current social media trends

Reviewed in the United Kingdom 🇬🇧 on January 19, 2017

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Great book and really well written but it's talking about social media and technology from back in 2010 so its a bit out of date.

I think the general theme of the book is a great idea but it's let down because social media has changed so much since then.

6 people found this helpful

Gerhard

Just awesome!

Reviewed in the United Kingdom 🇬🇧 on December 27, 2009

Verified Purchase

A lot of the things in this book you'll already have heard, but the way Gary combines the ideas and gives examples from his personal experience gives everything a new twist. It's as if you were staring at the answer the whole time, but then you read this book and everything just comes together. I've already read it once, but I want to read it again, it's that good! I have never ever read a book twice, so that says a lot. If you feel stuck or are unhappy about what you do, THIS is the book to read.

4 people found this helpful

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