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The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing) Kindle Edition

4.6 4.6 out of 5 stars 3,315 ratings

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"This is that rarity, a useful book."--Warren Buffett

Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.

Informed by a lifetime of experience and study,
The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.

Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be
the most important thing.


Popular Highlights in this book

Editorial Reviews

Review

A clear and expert resource for all investors. ― Kirkus Reviews

Everyone knows about the anticipation leading up to Warren Buffett's annual shareholder letters. But for a certain Wall Street set, there are equally high expectations for the writings of Howard Marks. -- Peter Lattman ―
Wall Street Journal

When I see memos from Howard Marks in my mail, they're the first thing I open and read. I always learn something, and that goes double for his book. -- Warren Buffett, Chairman and CEO, Berkshire Hathaway

[A] must-read book. -- David J. Waldron ―
Seeking Alpha

If Benjamin Graham's and David Dodd's Securities Analysis was the essential, must have investment book of the end of the 20th century, then Howard Marks's
The Most Important Thing is a serious contender for parallel status in the 21st century. -- Stephen E. Roulac ― New York Journal of Books

All investors should read it. -- Alex Dumortier ―
The Motley Fool

The Most Important Thing is destined to become an investment classic-it should easily earn its place on every thinking investor's bookshelf. Howard Marks has distilled years of investment wisdom into a short book that is lucid, entertaining, and ultimately profound. -- Joel Greenblatt, Columbia Business School, founder and managing partner of Gotham Capital

Veteran value-investing manager Howard Marks draws on pithy memos he wrote to clients over the years to dispense insightful advice on everything from risk taking to the role of luck. ―
Money Magazine

Few books on investing match the high standards set by Howard Marks in
The Most Important Thing. It is wise, witty, and laced with historical perspective. If you seek to avoid the pitfalls of investing, you must read this book! -- John C. Bogle, Founder and former CEO, The Vanguard Group

Regular recipients of Howard Marks's investment memos eagerly await their arrival for the essential truths and unique insights they contain. Now the wisdom and experience of this great investor are available to all.
The Most Important Thing, Marks's insightful investment philosophy and time-tested approach, is a must read for every investor. -- Seth A. Klarman, president, The Baupost Group

There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book. ―
FocusInvestor.com

...many valuable insights into the psychological roots of investors' habitual errors. -- Martin Fridson ―
Barron's

If you take an exceptional talent and have them obsess about value investing for several decades, including deep thinking about its very essence with written analysis along the way, you may come up with a book as useful to value investors as this one but don't count on it. -- Jeremy Grantham, cofounder and chief investment strategist, Grantham Mayo Van Otterloo

The book is written in a way that both seasoned investors and novices should appreciate. -- Brenda Jubin ―
Seeking Alpha

"The Most Important Thing"... offers readers an overview of how to think when considering an investment opportunity, which is quite valuable indeed, considering studies have shown most people tend to make impulsive, indiscriminate investment decisions. ―
Syracuse Post-Standard

About the Author

Howard Marks is chairman and cofounder of Oaktree Capital Management, a Los Angeles-based investment firm with $80 billion under management. He holds a Bachelor's Degree in finance from the Wharton School and an MBA in accounting and marketing from the University of Chicago.

Product details

  • ASIN ‏ : ‎ B004U5Q1O0
  • Publisher ‏ : ‎ Columbia Business School Publishing (May 1, 2011)
  • Publication date ‏ : ‎ May 1, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1113 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 196 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 3,315 ratings

About the author

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Howard Marks
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Full content visible, double tap to read brief content.

Howard Marks is chairman and cofounder of Oaktree Capital Management, a

Los Angeles-based investment firm with $80 billion under management. He

holds a Bachelor's Degree in finance from the Wharton School and an MBA

in accounting and marketing from the University of Chicago.

Customer reviews

4.6 out of 5 stars
3,315 global ratings

Customers say

Customers find the book concise and dense with knowledge. They say it's thought-provoking and has an incredible amount of wisdom. Readers also describe it as a nice, worthwhile read for any investor.

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89 customers mention "Knowledge"82 positive7 negative

Customers find the book concise but dense with knowledge. They say it's thought-provoking, has an incredible amount of wisdom, and is excellent on core principles and ideas underlying investing. Readers also appreciate the clarity of thoughts and well-crafted treatment of second-level thinking. Overall, they say it makes sense and is essential reading for investors who want more wins and fewer losses.

"This was an excellent book on core principles and ideas underlying investing...." Read more

"...Marks provides an easy overview of common mistakes of unsuccessful investors and guiding principals to be successful in the field...." Read more

"...There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read..." Read more

"...It is conceptually sound and simultaneously based on the wise experience of a portfolio manager over decades...." Read more

80 customers mention "Readability"68 positive12 negative

Customers find the book readable, interesting, and useful for beginners. They say it provides a well-thought-out and documented argument for value. Readers also mention the author is a good writer and that the book is an enjoyable glimpse into the philosophy of investing.

"As a fan of Howard Marks, this was an enjoyable glimpse into the philosophy of investing the legend has developed over the previous decades...." Read more

"This is truly the best book that I have ever read about inefficient markets...." Read more

"It is a well written book that covers the basics an investor should know.Not recommended for people who have a good base knowledge." Read more

"Amazing book, packed with wisdom from the GOAT Howard!" Read more

4 customers mention "Pacing"4 positive0 negative

Customers find the prose well-crafted, robust, and optimistic. They also appreciate the solid references and excellent investing advice.

"...with well researched and respected quotations, together with solid references and excellent investing advice...." Read more

"...A must to read for growing success! Excellent condition, slightly highlighted in the beginning of the book however very pleasant read and thoughtful..." Read more

"...Accessible prose, well crafted, useful for the lay investor. The insights speak clearly to the fiduciary and investment professional...." Read more

"These books coming out are so hopeful, robust, and optimistic. On and on and on and on and on and on and on and on and on." Read more

This book is a rare Gem!  Even Warren Buffett agrees.  I’m transfixed, life changer. Foundational.
5 out of 5 stars
This book is a rare Gem! Even Warren Buffett agrees. I’m transfixed, life changer. Foundational.
To all value investors, here is that rare Gem, something everyone should read as 2021 begins! The clarity and the wisdom that it presents is amazing. When I read Warren Buffets recommendation for this book I knew it was going to be an extremely valuable read, and I wasn’t disappointed. Howard Marks is the real deal. This book is for anyone who attempts to put the odds of risk in their favor as much as possible, and as much as can be done knowing the uncertainty of looking into the future. Book is written with such rational reason and balance, not with hype or get rich undertones. Some reviews say that it is repetitive, I strongly disagree! Anyone who invests, or is in business, HAS to have a strong sense of WHO HE IS. Everyone must have cornerstones to their business strategy and his cornerstones are so foundational, that he so generously shares with us, you can follow his thinking, I'm sure its the exact same as he evaluates any given investment.These precious principles are exactly where he starts his evaluations. This should be an absolute corner stone of anyone’s investment foundational thinking.Also this wisdom is FULLY transferable into my profession which is commercial real estate. I like to tell people that my business is risk evaluation when they ask what I do. In effect, My business amounts to nothing more than risk evaluation. The similarities are astounding.
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Top reviews from the United States

Reviewed in the United States on August 18, 2024
This was an excellent book on core principles and ideas underlying investing. It is not a book on any particular investing strategy, but rather a book on his philosophy of investing, learned over the years from experience, from books, from experts he knows, and through supporting clients.

It is structured as 18 chapters, each reflecting on a different aspect of investing … each of which is the next “most important thing.” Because, he says, ALL the “things” in the book are important.

It covers topics such as what risk really is (his notion of risk a much more perceptive and useful idea than the unhelpful nonsense from finance theory, where risk is defined as market volatility), or how to identify value.

The book is targeted more towards active investors who want to deliver superior performance than market indexes (i.e. significantly beat market averages), which is of course is hard to do. To achieve this, he says, investors need to have uncommon insight or “second level thinking,” and to form a clear understanding of value (so that one can understand the relationship of price to value in the context of any risks).

If you don’t want to pursue above average performances, he points out, you’d be better off investing in an index fund (or, nowadays, its ETF equivalent) - which out-performs around 90% of active fund managers anyway.

Outperforming the market index is a “big freaking deal,” which few investors do successfully or consistently. He offers a philosophy for key things to understand and reflect on if you want to go down that path … or if you want to be a better investor in general.

I recommend the book.
2 people found this helpful
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Reviewed in the United States on September 20, 2024
Summarize the common sense of investing which are not so easy to realise when you are in the zone
Reviewed in the United States on May 4, 2020
As a fan of Howard Marks, this was an enjoyable glimpse into the philosophy of investing the legend has developed over the previous decades. Marks provides an easy overview of common mistakes of unsuccessful investors and guiding principals to be successful in the field. A reader should not pick this book up in search of investing tactics or mechanics; it is not meant to teach you how to invest. Marks sets out to help you think about value in conceptual terms, and does it well.

My only knock is that (as other reviews also mention) because the book is a compendium of quotes from Marks's excellent Oaktree Memos, it can at times read as somewhat disjointed or repetitive. Still well worth the read!
13 people found this helpful
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Reviewed in the United States on April 27, 2011
Mr. Marks states that when he was attending client meetings over the years he noticed a pattern. He would say in one meeting that that such and such was the most important thing about investing and in later meetings he found himself referencing other items that he titled the most important thing to understand. Upon reflection about this pattern he decided to write a memo in July of 2003 that covered all these critical areas in his investing philosophy.

This new book expands upon the ideas he covered in that original memo. Topics that are covered include: market efficiency, value, risk, investment cycles, contrarianism, finding bargains, patient opportunism, circle of competence, luck, avoiding pitfalls, etc... In short all the topics that a focus investor needs to understand and be able to place, and use, in their own mental models.

What does Mr. Marks want his readers to gain from his book? Here are his own words from the introduction of the book:

"I didn't set out to write a manual for investing. Rather, this book is a statement of my own investment philosophy. I consider it my creed, and in the course of my investment career it has served like a religion. These are the things I believe in, the guideposts that keep me on track. The messages I deliver are the ones I consider the most lasting. I'm confident their relevance will extend beyond today.

You won't find a how-to book here. There's no surefire recipe for investment success. No step-by-step instructions. No valuation formulas containing mathematical constants or fixed ratios - in fact, very few numbers. Just a way to think that might help you make good decisions and, perhaps more important, avoid the pitfalls that ensnare so many.

It's not my goal to simplify investing. In fact, the thing I most want to make clear is just how complex it is. Those who try to simplify investing do their audience a great disservice. I'm going to stick to general thoughts on return, risk and process..."

Mr. Marks has succeeded in his goals in a brilliant manner. There is, quite simply, an incredible amount of wisdom between the covers of his book and an investor is doing them a disservice if they don't read, and re-read, this book. I will be placing it on my shelf right next to the great investments classics of Security Analysis, The Intelligent Investor, the Berkshire Hathaway annual reports, and Margin of Safety. Quite simply I can't recommend it highly enough.
77 people found this helpful
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Top reviews from other countries

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Michael Kurkdjian
5.0 out of 5 stars An excellent common sense investing book a lot of information on how to get better
Reviewed in Canada on February 21, 2023
This is a very underrated book. There is excellent advice on almost every page. The author Howard Marks has also received annotations by other great investors throughout the book that emphasize the points and give different perspectives. The content of the book can be applied to any kind of investment not just stocks, bonds, but anything to do with investing our funds for the future. Truly wish I had read this book years ago. I will definitely read it a second time.
Harsh Goyal
5.0 out of 5 stars Book is very much behavior therapy.
Reviewed in India on August 28, 2024
The book doesn't talk about the technicals, mostly the behavioral aspects of investing & always to buy value. Logical & concise read. The quality of book & pages is one of the best of my recent buys.
Robert ‘Bob’ Macespera
5.0 out of 5 stars A superb lesson on investing
Reviewed in the United Kingdom on February 20, 2023
This is a superb, and short, book that, to this eyes, is the best book on stocks investing since the canonical "The Intelligent Investor" was published three-quarters of a century ago (in 1948). I will defy those who may think this is an exaggeration, to name a book on stock trades so accurate, so simple, so easy to read and so practical like this one. Based heavily (and quoting often) Warren Buffett's letters to shareholders, Howard Marks explains his experience, and success, through the main points on investment. However, the author stays blissfully away from platitudes and hollow comments: no shortcut-to-get-rich here, no false promises. Far from it, Mr Marks lists constantly what's needed to succeed in the stock markets: loads of common sense, patience, discipline and a sound investment strategy based on the investor's ultimate goals. Only Warren Buffett managed to say it shorter: "buy good stocks cheap".
And at only 177 pages this "Most Important Thing" is an example that consistent messages (possibly must) be delivered in a short fashion - 95% of what's written about the stocks markets nowadays is a copy-and-paste or a bromide; most is showy and inflated with formulas only a few can understand. Mr Marks effortlessly makes all that literature futile by getting down to the point in every chapter and by not bloating the book with not even one mathematical formula. Those starting in the mysteries of buying and selling shares do have here a wonderful introduction and sound advice at a rate of, at least, one per page. Those out there with investment experience, will still learn something new, without a doubt.
As a coda, I'll recommend three other books that, after Graham's Intelligent Investor and Marks'Most Important Thing, do supply with priceless lessons on shares investment (this is just a short comment, I've reviewed these books individually too):
Peter Lynch: "One up on Wall Street". A lont-time successful fund manager, Mr Lynch is perhaps the most enthusiastic of writers on shares, and manages to transmit this enthusiasm without losing a bit of accuracy. This book is a bit dated. Published in 1989 the "big" companies were then General Elecric, Ford and the big tobacco and these firms are used for the many examples the book contains, but its lessons are as good and useful for the third second half of the XX century as they are now.
John Bogle: "The little book of Common Sense investing". Very short, but packed with sound advice. Also a very successful fund manager, Mr Bogle wrote a pamphlet on staying away from fashions and "trends" - his theory is that following a stock index for decades may sound dull, but it is a guarantee of profit. With very good entries on dividends too.
Philip Fisher: "Common stocks and Uncommon Profits". Even older than the previous two, this minor classic was published in 1960 (one of Mr Fisher's favorite stocks was Motorola, then a transistors maker). It is written in the elegantly sober style of the mid-century and it is full of investment wisdom. As with the previous other two books, it offers no miracle and it states often that investment is a long-term activity.
5 people found this helpful
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Sandro0808
5.0 out of 5 stars keine Bettlektüre
Reviewed in Germany on May 7, 2022
es liest sich nicht so flüssig wie ein Roman. Kann man auch nicht erwarten. Dennoch sehr schön strukturiert, man muss vorher kein Experte sein, nachher ist man's. Bestimmt. Die Kernaussagen werden noch mal prägnant zusammengefasst. Ich werde dieses Buch immer wieder in die Hand nehmen. Je nach Bedarf.
4 people found this helpful
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dbroch
5.0 out of 5 stars Réflexion originale
Reviewed in France on May 3, 2022
Très bon livre qui aborde des thèmes relativement inédit pour un investisseur : la psychologie détaillée du risque, le cycle du marché, l'impossibilité de mathématiser l'investissement, la fonction de la valeur intrinsèque comme repère etc.
Fait partie de toute réflexion sérieuse sur l'investissement en bourse.
2 people found this helpful
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