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Go for No! Yes is the Destination, No is How You Get There by [Fenton, Richard, Waltz, Andrea]
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Go for No! Yes is the Destination, No is How You Get There Kindle Edition

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Richard Fenton (Author)
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Richard Fenton (Author),
Andrea Waltz (Author)
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Andrea Waltz (Author)
4.8 out of 5 stars 1,063 customer reviews
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Product Details

  • File Size: 1761 KB
  • Print Length: 80 pages
  • Publisher: Courage Crafters Inc. (May 10, 2011)
  • Publication Date: May 10, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00507TDJM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #2,336 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsGo for the gold in all facets of life, reading this book will help you!
By Christina M. Pegram on November 8, 2009
Format: Paperback Verified Purchase
If the world was my way, every person would read this book. I am 52, a Mom, Executive, a volunteer, teacher, an athlete, and this book makes you truly FEEL the possibilities in every avenue of your life. You will not feel the same about your own potential after reading this,and the world will seem a bit brighter, no matter how
positive a perspective you have. Go for it, read the book, you won't be sorry. For
the record I am extremely busy and have read 100s of books and this is the FIRST review
I have ever bothered to write.
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5.0 out of 5 starsIt's not just going to change the way you sell. It will change the way you live.
By Joe M. Turner on September 30, 2009
Format: Paperback
If you're in any kind of sales-related occupation, you've dealt with rejection. The cold call hangups, the string-you-along time parasite who ditches you at the end... all the "bad stuff" you put up with in sales. We all know we're not supposed to take it personally, but the truth is that - on varying levels - we do. We get tougher skin and learn to let it roll off... but we still think of it as something to be endured. Why? Because we've been conditioned to believe that "No" is painful, embarrassing, and to be avoided if at all possible.

Get ready to look at the world differently. Richard Fenton and Andrea Waltz have produced a paradigm-changing book that is going to give you a whole new perspective on the sales process. By giving you a new way to look at non-affirmative and non-buying responses, they have freed you to talk to more people more effectively and more successfully. Losing the fear of "No" is a fast track to improved performance.

The book couldn't be easier to read and digest. This message is delivered in story form, an intriguing and familiar structure that has worked in plenty of previous business books. Our brains are wired to process information in story form, and this story is simply told (and affordably priced) for maximum impact.

By the way - this isn't just another self-talk book. With Go for No! Fenton and Waltz have turned on a light in the formerly dark, scary room of "No!" It turns out that the room is actually full of useful tools for your career and your life. "No" is a success word!

Say "Yes" to Go for No!
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5.0 out of 5 starsMust read for sales professionals
By Merl K. Miller on February 1, 2010
Format: Paperback
No matter what you sell this is the book for you. I rank this right up there with Tom Hopkins' How to Master the Art of Selling and Zig Ziglar's See You at the Top. The concept is simple --- the more people you talk to, the more sucessful you will be. However, this is a different approach. The authors successfuly sell the idea that you must fall in love with the word NO. If you have been in sales for more than a few minutes, you really love YES and you don't like NO very much. What if you could learn to love hearing NO? I haven't reached that point yet but the authors have helped me stomach it better!
Comment 44 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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5.0 out of 5 starsAmazing Book!
By Michael D. Murphy on February 9, 2008
Format: Paperback
This is the book that we all wished we would have had 25 years ago (well, at least if you're near my age :). A most amazing book! Master this book and you'll master 'winning in life'. Success, wealth and achievement will virtually track you down and force themselves into your life. This book is not a book that is 'recommended'; this book is required reading for anyone wanting to pursue and live their dreams. Get it into your hands as fast as you can. You'll wonder how you've survived this long without it.

Michael Murphy
Powerful Attitudes
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5.0 out of 5 starsA must read for every seller prospecting for new business!
By Jill Harrington President, salesSHIFT on September 8, 2010
Format: Paperback
I read "Go for No" on the short flight from Chicago to Toronto. Yes, it's a small book and a fast read but it packs a powerful punch. I've read hundreds of books on selling and finally here is a well thought out and creative approach to alleviate what has become pandemic in selling today - "call reluctance". If you are a sales professional or a small business owner who is paralyzed by the word "no" read this delightful story. It will shift your thinking and your sales success.
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5.0 out of 5 stars3 Things I Like About "Go For No!"
By Roland Bonay on March 15, 2010
Format: Paperback Verified Purchase
There are 3 things I really like about this book; it's easy to read, it's fun to read, and it totally changed the way I think about failure.

The first thing I like about it is that it is easy to read. It's less than 90 pages, it's written in the style of a story, and it's written in plain English. It took a little more than an hour to read. These factors help make it easier for the busy people in my organization to find the time to give it a chance.

The second thing that I like about it is that it's fun to read. It has interesting characters who encountered situations I could relate to. It reminded me of several good movies that I've seen (It's a Wonderful Life is one that comes to mind). The fact that it's fun and interesting encourages the people in my organization to actually talk to each other about the book. It's kind of like going to work the day after an episode of Lost--everyone is talking about it.

The third thing that I like about the book is the important lesson that it teaches; that it's OK to fail. By page 29, I learned that I'd been thinking about the relationship between success and failure all wrong. I also learned about the different levels of failure and what it takes to progress through them. These lessons empower not only me but my entire organization as well.

I highly recommend Go For No! Not just because it is easy and fun to read, but because of the valuable lesson that it teaches--that NO, in any language, is the most empowering word in the world.
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Most Recent Customer Reviews

5.0 out of 5 starswonderful book. a different way to look at

wonderful book. a different way to look at things

Published 20 hours ago by Tiffiny
5.0 out of 5 starsFive Stars

Fantastic quick read. Well worth if for anyone - not just Sales people.

Published 2 days ago by Rach20
4.0 out of 5 starsThoroughly Enjoyed This Book

I sat down with this book, intending to read the first chapter, and didn't put it down until I'd finished it. Read more

Published 4 days ago by Christina Cole
5.0 out of 5 starsThis lesson came at the right time

I have been on the ultimate quest for being able to quit my day job. I've been involved and learning how to build my business but not how to succeed at selling the idea of it. Read more

Published 5 days ago by Alisia
5.0 out of 5 starsAwesome

I love this book! I read it in 2 days! I've read it before but decided to come back to it to get a refresher!!

Published 8 days ago by Jasmine
5.0 out of 5 starsBest book ever!

There is so much advice telling you that it's good to fail or to fail forward. This book actually illustrates why you want to experience failure. Read more

Published 10 days ago by Lorie Rainbolt
5.0 out of 5 starsEye Opener

I've been paralyzed by fear of rejection for a good part of my life. This book has turned my thinking completely around. I am excited to see how many no's I can get tomorrow. Read more

Published 11 days ago by Dodson
5.0 out of 5 starsThe message is so good that it begs for more readings!

I need this one on my shelf! I read it on my kindle and I loved it. Quick read but the value is beyond measure for those having trouble managing rejection in sales. Go for No! Read more

Published 16 days ago by Heather Koenig
5.0 out of 5 starsI really enjoyed this book

I really enjoyed this book. It is a quick read, but none the less inspiring. I am sure I will be reading it again and I will be recommending it to others for sure! Read more

Published 17 days ago by Amazon Customer
4.0 out of 5 starsA mindset game changer

This book is very simple and very powerful, just like the lessons it teaches. Changing your perspective about no takes one very serious thing - action. Get busy

Published 18 days ago by apswirl

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