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Scientific Advertising by [Hopkins, Claude C.]

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Claude C. Hopkins

Scientific Advertising Kindle Edition

by Claude C. Hopkins (Author)

142 customer reviews

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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

Length: 76 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
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Product details

File Size: 639 KB
Print Length: 76 pages
Page Numbers Source ISBN: 1537020900
Publisher: Start Publishing LLC (March 27, 2014)
Publication Date: March 27, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00K0VPT00
Text-to-Speech: Enabled

X-Ray:

Enabled

Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #72,477 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #109 in Books > Business & Money > Marketing & Sales > Marketing > Direct
- #156 in Books > Business & Money > Marketing & Sales > Consumer Behavior
- #164 in Books > Business & Money > Marketing & Sales > Advertising

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142 customer reviews

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Not the original book

May 6, 2016

Format: PaperbackVerified Purchase

This is not the Original version of Scientific Advertising. As another customer noted - it's been changed. There are word changes, typos, and paragraphs have been altered. You can get the original version at the Library on Congress for free. It takes a bit to print it out but it's worth it. Since the original book was written in 1923 it's really important to read the ORIGINAL TEXT the way the author wrote it.

44 people found this helpful

Comment

March 16, 2017

Format: Kindle EditionVerified Purchase

I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

If you want knowledge and ways to get better at copywriting then this book is a MUST.

8 people found this helpful

Comment

Flawless and timeless.

December 20, 2016

Format: Kindle EditionVerified Purchase

The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.

It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).

If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.

If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).

4 people found this helpful

Comment

Richard Jenkins (Mad Man Thoughts)

A must-read for advertisers, marketers, and entrepreneurs!

February 16, 2018

Format: Kindle EditionVerified Purchase

To say this book is a must-read for advertisers, marketers, or entrepreneurs is an understatement.

This book is jam-packed with advertising advice and principles that have withstood the test of time (along with some that haven’t).

The best part is, Claude doesn't just tell you what he thinks is true—he tells you what he knows is true based on his experience and research.

If you don't already have a copy, I recommend you pick one up today.

2 people found this helpful

Comment

Amazon Customer

This Book Will Challenge Your View Of Ads

December 8, 2018

Format: Kindle EditionVerified Purchase

If you wanna win awards and loose money, don't read this book. If you like knowing how to sell via passive print ads, online landing pages, or even mailed letters, this will get you om the right path to success. To be fair it's more of an overview of direct response marketing, but it's also the gensis of books covering the topic. You need to start here. It's not perfect, he got a few things wrong (ie the demise of fluff ads, which are still ever present) he also seriously misunderstood the power of negativity and fear as it relates to persuasion, but that can be forgiven. He was in fact a pioneer.

Comment

Reviews by me for you

The margins on this book are absurd. There is ...

February 9, 2018

Format: PaperbackVerified Purchase

The margins on this book are absurd. There is a two inch margin on the outside and half inch margin inside. Makes it hard to read for no reason.

It is however well printed...

review image

2 people found this helpful

Comment

June 3, 2017

Format: PaperbackVerified Purchase

Very nice overview of strategy behind writing good copy. Lot's of typos and formatting errors though.

3 people found this helpful

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December 5, 2018

Format: HardcoverVerified Purchase

This book has open my eye and see ads in another way. I'm really surprise of what I learn from this book. I'm a rookie and has no sales or business background. After reading this book, I learned a lots of thing about ads and how it work. Highly recommended it. I love this book.

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