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How to Transform Your Ideas into Software Products: A step-by-step guide for validating your ideas and bringing them to life! by [Vijayashanker, Poornima]

How to Transform Your Ideas into Software Products: A step-by-step guide for validating your ideas and bringing them to life! Kindle Edition

by Poornima Vijayashanker (Author), Nathalie Arbel (Editor)

36 customer reviews

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Create products people will pay for before they're even built.

You have an idea in your head. Maybe even more than one! But you’re stuck simmering on it because you just don’t know if it’s the right one to pursue. You’re wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do … nothing.

But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product … and you made money from it?

Poornima Vijayashanker has founded 3 startups and personally guided 100+ people who have launched products that make 6 and 7 figures per year. Everyone started with varying levels of technical and business know-how—or none at all—but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right roadmap in front of you, you can launch a winning software product too.

“But I don’t know how to code or run a business.”

The tangled world of startups and software development is intimidating and hard to navigate.

To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They’ll eventually run out of cash to keep paying rent and developing, and will need to figure out whether to get investors, apply to an accelerator, or bootstrap.

Trial and error takes years of research, setbacks, and heartache … not to mention a lot of money. You could go to design school, teach yourself how to code in the off-hours, and spend thousands of dollars testing marketing campaigns. Or you could…

Follow a proven guide for turning your ideas into successful products (and even 6- to 7-figure businesses).

This book will teach you how to:
Validate your idea before you spend time and money on it.
Talk to prospective customers without feeling awkward or pushy.
Leave competitors in the dust with good design and positioning.
Save time and heartache by building only the features people will actually use.
Hire talented people to build your product for you.
Get more paying customers with scrappy marketing strategies.
Find money to fund your business.

This guide includes time-tested strategies and tools that entrepreneurs love:

Over 13 case studies with the inside scoop on companies like Mint.com, AirBnB, and Zappos.
The exact systems and tools Poornima and other startup founders have used to build rock-solid products.
7 interviews with successful startup founders and early employees like:
Melody McCloskey, CEO & Co-Founder of StyleSeat
Brittany Forsyth, Head of Human Relations at Shopify
Ben Congleton, CEO & Co-Founder of Olark
Julia Grace, Head of Engineering at Tindie
Thomson Nguyen, CEO & Co-Founder of Framed Data
Alyssa Ravasio, CEO & Co-Founder of Hipcamp
David Cummings, CEO & Co-Founder of Pardot

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Length: 353 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
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Product details

File Size: 6295 KB
Print Length: 353 pages
Simultaneous Device Usage: Unlimited
Publisher: Femgineer; 1 edition (January 22, 2015)
Publication Date: January 22, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00SNT6Z5O
Text-to-Speech: Enabled

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Not Enabled

Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #81,424 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #47 in Kindle Store > Kindle eBooks > Computers & Technology > Programming > Software Design, Testing & Engineering > Software Development
- #98 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Entrepreneurship > Startups
- #174 in Books > Computers & Technology > Programming > Software Design, Testing & Engineering > Software Development

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Kiki Schirr

Practical, actionable advice for wantrepreneurs or seasoned entrepreneurs looking to do it right this time!

April 4, 2015

Format: Kindle EditionVerified Purchase

Amazing. This book is so actionable--each chapter has invaluable and practical advice on a stage in the process of creating a software product. It had me wanting to leap out of my chair and file papers of incorporation!

The author suggests using it along the stages of creation, not reading it as a book, rather as a recipe--but since I didn't have an idea yet, I thought I'd read it all the way through. As I read, I ended up having tons of interesting ideas, all of them now written down for future consideration.

I'm currently the marketing person at a fledgling startup but as soon as I free up to start my own project I'll be re-reading this book! I cannot recommend it highly enough--it mirrored all the good things we've done in our startup (and warned people away from several of the mistakes we made!) I wish we'd had this book when we founded Fittr!

Best money I've spent on a Kindle book in a LONG time.

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Aaron A.

Awesome Book All Around!!

June 11, 2015

Format: Kindle EditionVerified Purchase

This book is must read for anyone with a software idea that want to make it a reality. For a couple years I had been toying around with a certain software idea that I believe can improve a certain process in my profession. However, there really wasn’t a book to guide from where I am to where I want to be. This book is that guide that can turn your idea (actually a better version of your idea) into a reality. The author covers everything from how to test your assumption, improve/test your initial idea, who to reach out to, how to go about funding, how to hire a technical team and more. The author also has a series of interviews that drive home points made in the book. Throughout the book there also guided exercises that help you think through issues on your way to building an actual product. Fun read all around, it has inspired me to start building the product I had previously only been thinking about, and given me a step by step guide to get there.

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Hamilton

A Must Have!

January 6, 2018

Format: Kindle EditionVerified Purchase

An excellent read!!! The author provides tons of useful information and guides for creating a viable product! It contains recommendations and strategies along with real-life examples of companies that produced successful products. I consider this book a nice investment toward my business!

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Mimi

Great as a roadmap for entrepreneurs starting a new venture

August 25, 2016

Format: Kindle EditionVerified Purchase

Excellent book. Aligns with a lot of the wisdom I've picked up in reading a number of other books (but nicely brings it all together in one place). It's also a very practical hands-on guide, and I'm using it as a road-map as I go about my own start-up, to make sure I'm not skipping any key steps.

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Mark Conney

If You Want To Found a Startup, Start Here

June 22, 2015

Format: Kindle EditionVerified Purchase

I have ideas but didn't know what to do about them. This book helped me a lot with that. I have even conceived of new ideas! If you are a startup or plan to found one, you'd do well to read this book. It's not long; it's not difficult to read. And the benefits are many.

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Jay M.

Great step-by-step guide to turn your ideas into reality

April 13, 2015

Format: Kindle EditionVerified Purchase

This is a really thorough, in-depth guide for anyone that wants to create a software product. It's literally a blueprint for success, from someone who has definitely accomplished just that. Easy, fun, educational read. It was great!

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Criss28

Great book, informative and with many insights - for beginners and advanced product creators

April 25, 2015

Format: Kindle Edition

I had the pleasure of being part of one of Poornima Vijayashanker's workshops about Lean Product Development, and this book is really a wonderful printed and revised version of it - with more insights, interviews and real life examples. I also had the joy of being one of the first readers with the opportunity to give feedback early on.

Short version: Even if not everything was new to me (because I already was part of several other product creation and lean startup workshops) I learned many things and would consider myself better prepared for a lot of product opportunities / challenges.

To give some details about what I really love about the content:
- It has an awesome clear structure, that, when you read and work through, makes perfectly sense. It's not "overpreparing" or overexplaining unnecessarily, it gets to the point very easily without losing the reader.
- Every now and then, there is an interview with real product creators / startup founders to explain some details and / or to give some new perspective, that alone makes this book really fun to read. Also it gives somehow more insights about real bright minds and how they managed to do things the right way.
- It contains almost everything someone could wish for when having an idea in mind and wanting to transform it into a real product. It contains strategies / ideas how to do it on the side resp. to being able to afford it, how to overcome certain blocks almost every entrepreneur might face and a lot more things. Overall it almost takes you by the hand and leads you, and that's quite a good achievement for "only" a book.
- It also contains so many aspects of product design, positioning, marketing, customer personas, so it's not only the journey well described but also the aspects of products and the implications that make this book really useful.

Oh and overall, it's a really nice read :-)

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WolfBenz

101 Level Information, OK not Great

May 22, 2016

Format: Audible Audiobook

Not a huge fan of the book. To be fair, I selected this as an Audio Book and it was quite hard to follow the examples and exercises with the oral presentation of the information. Overall I did pick up a few interesting points, but fairly 101 on the information provided.

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