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Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series) by [Paulson, Matthew]

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Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series) Kindle Edition

by Matthew Paulson (Author), Elisa Doucette (Editor), John McIntyre (Foreword)

63 customer reviews

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"Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon Bradley

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you'll learn how to:

Build a massive mailing list using 15 different proven list building techniques.
Write compelling copy that engages your readers and drives them to take action.
Optimize every step of your email marketing funnel to skyrocket your sales.
Grow a highly-engaged and hungry fan-base that will devour your content.
Create six new revenue streams for your business using email marketing.
Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 400,000 investors and generates more than $2 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

"As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read." - Kevin Petersen

Want to know more about digital marketing?

Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.

Length: 248 pages	Enhanced Typesetting: Enabled	Page Flip: Enabled
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Product details

File Size: 5469 KB
Print Length: 248 pages
Page Numbers Source ISBN: 0990530019
Simultaneous Device Usage: Unlimited
Publisher: American Consumer News, LLC; 1 edition (September 22, 2015)
Publication Date: September 22, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B015F6ZZC6
Text-to-Speech: Enabled

X-Ray:

Not Enabled

Word Wise: Not Enabled
Lending: Not Enabled
Screen Reader: Supported

Enhanced Typesetting: Enabled

Amazon Best Sellers Rank: #168,174 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #10 in Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Mail Order
- #12 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising > Online Advertising
- #86 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Marketing > Direct

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Customer Reviews

4.7 out of 5 stars

5 star		87%
4 star		6%
3 star		5%
2 star		2%
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Top Customer Reviews

Read this if you are a marketer who has not paid enough attention to e-mail marketing

ByDario Diamenton October 7, 2015

Format: Kindle EditionVerified Purchase

I found out about the author and its experience on a Podcast at Mixergy. He was absolutely transparents on his business, traffic and income generation. So, reading this book was a priority. Matthey goes right to the point. No philosophical tales about random entrepreneurs, but step by step recommendation on every part of the E-Mail Marketing strategic and technology stack. Something I really appreciated is a list of 5 to 10 technology vendors for every task, with his personal recommendations. Making this a perfect guide for marketers who are not paying enough attention on their e-mail efforts.

0Comment 7 people found this helpful. Was this review helpful to you?YesNo

Actionable advice backed up by experience and real examples.

ByChris Yateson September 30, 2015

Format: PaperbackVerified Purchase

I've been in the email marketing game for awhile and wasn't sure if I'd learn anything new in this book, but I was pleasantly surprised. I've been looking for a framework on how to generate subscribers, what to say to them once you got them, when to email them, and how to actually make money from my list. This book covers all of that plus even gives action steps on doing cold outreach via email. That's something I hadn't even thought of. Plus, it tells you what numbers to track to measure results and gives you a plan to keep improving.

The thing that stuck out to me the most is the author backs up everything he's writing with two key things. First, he summarizes all of his points into clear action steps. There wasn't a section of the book that wasn't actionable.

Second, he backs everything he recommends up with real examples from his own experience. If I hadn't bought the book on paperback, I'd be copy and pasting a bunch of the examples to test in my own businesses. That's actually one thing I wish the book had...a website where I could go to get all the examples in digital format (unless it's there and I missed it).

It's refreshing to read a book by someone who practices what he preaches. Highly recommend!

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

The last chapter about outbound email marketing was immediately useful to me

ByJason C. Bryanton October 7, 2015

Format: Kindle EditionVerified Purchase

I was introduced to Matthew on the Mixergy.com podcast with Andrew Warner (Sep. 8, 2015 episode). I was impressed with what I heard and immediately went to mattpaulson.com and signed up for his email newsletter.

I'm just starting out doing some email marketing and the book is extremely helpful. Every chapter is ended with very clear action steps. The last chapter about outbound email marketing was immediately useful to me. I just sent out my first batch of emails to prospects using Matt's recommendations.

Also, I have to mention that John McIntyre, who wrote an excellent forward for the book, has an excellent podcast at themcmethod.com.

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Excellent and extremly useful advice

ByChris O'Byrneon October 3, 2015

Format: Kindle EditionVerified Purchase

There are many email marketing books out there, but few that are as useful as "Email Marketing Demystified." What Matt teaches is so incredibly valuable at such an extremely low price that I think every businessperson and marketer in the world should buy and read this book today.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Great Guide for any new or old email marketer!

ByBrianon September 28, 2015

Format: Kindle EditionVerified Purchase

Great read for someone who has always been a little skeptical about email marketing.
Matt's book debunked my preconceived negative opinions of email marketing and motivated me to begin using the strategies & techniques in the book in my business.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Easy to read

ByBen Taxyon October 5, 2015

Format: Kindle EditionVerified Purchase

A turnkey solution that covers all of the elements in depth and step-by-step. I already do a ton of email marketing and this book gave me three concrete ideas about how to improve my campaigns and increase my ROI. Easy to read, easy to understand - well-worth it.

0CommentWas this review helpful to you?YesNo

Five Stars

ByTony Rovereon March 29, 2017

Format: PaperbackVerified Purchase

Very well written and I learned alot. First saw Matthew and Freedom Fast Lane Live and becoming a fan

0CommentWas this review helpful to you?YesNo

Good support

ByJ. A. Brownon April 7, 2017

Format: Kindle EditionVerified Purchase

The explanations were good. It helped me understand it a little better

0CommentWas this review helpful to you?YesNo

Most Recent Customer Reviews

Simple, straight forward, and full of great resources

This was a great, concise, and practical read for those who want to incorporate email marketing into their efforts. Simple, straight forward, and full of great resources.Read more

Published 1 day ago by Samantha

Excellent and Easy Read

This book was recommended to me by an instructor at Fordham University in their Digital and Social Media certificate program.Read more

Published 1 month ago by Amazon Customer

A clear, concise, and affordable book on email marketing strategies

I absolutely loved this book! Matthew is so real in his writing and his teaching. The clear, concise strategies are laid out and I feel so much more confident in implementing...Read more

Published 4 months ago by Emma Messner

Worth buying if you need a primer on email marketing

Pretty good reference to email marketing. I learned a few tips and it reaffirmed things I thought but wasn't sure about. Worth buying if you need a primer on email marketing Read more

Published 4 months ago by Scott Henderson

Five Stars

Great book!Read more

Published 4 months ago by T Evans

Gradebook

Email marketing is amazing. And this is a real good book for getting your email marketing going. It's great learning from someone that has this level of experience.Read more

Published 4 months ago by Rasika Leue

Five Stars

Great book on email marketing,done by a pro.Read more

Published 5 months ago by Rickster

Three Stars

A good introductory book for people that have never been exposed to the topic.Read more

Published 6 months ago by Hendrix

Really Well Written Email Marketing Book

Email marketing can be something that seems impossible to be good at executing. This is a strong guide from someone who has succeeded in email marketing.Read more

Published 7 months ago by Micah

Great book on email marketing

This was a great book. I am very interesting in the ministry of writing for the sake of helping people to grow in their personal development.Read more

Published 7 months ago by Robert Baines

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