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Howard J. Blumenthal

This Business of Television Hardcover – March 1, 2006

by Howard J. Blumenthal (Author), Oliver R. Goodenough (Author), Howard Blumenthal (Author)

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Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve, This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally. A user's guide to television contracts, plus directories of associations, government agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television.

• Practical and comprehensive—the only book of its kind!

• More than 300 American colleges and universities have television curriculums

• Revised edition focuses on the changing world market for television

• Replaces ISBN 0-8230-7704-7
•

Print length

592 pages
Language

English
Publisher

Billboard Books
Publication date

March 1, 2006
Dimensions

6.53 x 1.78 x 9.51 inches
ISBN-10

0823077632
ISBN-13

978-0823077632
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Editorial Reviews

About the Author

Howard J. Blumenthal has produced several hundred hours of programming, including game shows, talk shows, dramas, and children's programming. He is also the author of more than twenty books, including the CD Listener's Guide series, published by Billboard Books. He lives in Newtown, PA. Oliver R. Goodenough has been in legal practice for more than twenty-five years, specializing in entertainment and communications law, as well as business and corporate law. A professor at the Vermont Law School, he lives in Woodstock, VT.

Product details

Publisher ‏ : ‎ Billboard Books; Revised, Updated edition (March 1, 2006)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 592 pages
ISBN-10 ‏ : ‎ 0823077632
ISBN-13 ‏ : ‎ 978-0823077632
Item Weight ‏ : ‎ 5.4 pounds
Dimensions ‏ : ‎ 6.53 x 1.78 x 9.51 inches

Best Sellers Rank: #1,743,234 in Books (See Top 100 in Books)
- #127 in Entertainment Law (Books)
- #217 in Media & the Law
- #496 in TV References

Customer Reviews:
21 ratings

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Top reviews from the United States

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Lawrence J. Harte

Best Big Picture Business Overview of Television Industry

Reviewed in the United States on July 4, 2011

Verified Purchase

This book explains the business of television which is different than the perception of common consumers. The financial and operational relationships between content producers, distributors, and broadcasters can be very complicated. It covers local stations, syndication, TV networks, cable TV systems, satellite, and other TV industry distribution channels. The trends of premium content production and licensing are covered and they seem to be rising at a growing rate. It covers the history of the television industry from the transition from radio broadcasting to television broadcasting to non-broadcast (cable TV). Local television station ownership and network affiliations is explained. You will learn about how advertising is sold by networks and at local stations. There is a lot of detail provided on how the cable TV industry evolved and the companies that have been and continue to be important to the CATV industry. There are some very good descriptions of TV regulations including broadcast restrictions, advertising limitations, copyright, and privacy. The different types of programming including news, dramas, documentaries, sports, children's, and others are explained along with their basic production needs, There are many sample contracts including releases, distribution agreements, production and use licenses, and others.

2 people found this helpful

Helpful

Robert M. Sawin III

Lot of wisdom about the television industry just a good read won't be disappointed

Reviewed in the United States on August 10, 2016

Verified Purchase

Lot of wisdom about the television industry just a good read won't be disappointed. My advice is just make your own content and sell it. don't go crazy on trying to seek money cause their isn't any especially if you don't have clout. if you have good content then someone will buy it. Plane and simple. Want exposure then distribute your content via the web ie youtube and or Netflix and amazon prime. Television industry is dead anyways at least the cable industry and dish.

One person found this helpful

Helpful

Golden Hands

Complete

Reviewed in the United States on August 9, 2016

Verified Purchase

I used this book for a law class. It is sort of like the bible of television business. Although a bit dated, it gives you a solid foundation in the business of television. I especially enjoyed the thorough overview of the history of television. Understand that this does not provide contracts for you to use, but it does discuss important points involved in the contracts.

2 people found this helpful

Helpful

Buffalo

Great overview of how the Television business works.

Reviewed in the United States on December 9, 2010

Verified Purchase

Great overview of how the Television business works. Gives actual numbers and business models for different parts of the business. If you're new to TV this book fills in a lot of the background knowledge that you industry vet peers have.

Interested in seeing a 2011 version to see how they cover TV Everywhere, Hulu and OTT.

One person found this helpful

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F. H.

Great Purchase!

Reviewed in the United States on February 16, 2019

Verified Purchase

Amazing quality! Pristine condition! I’m satisfied with the shipping as well.

Helpful

Don McGowan

Good guide for industry knowledge

Reviewed in the United States on March 14, 2009

Verified Purchase

I work in TV. I own a copy of this book and bought another for a new employee so she could come up to speed on the industry. Highly recommended.

One person found this helpful

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Sergio L. Reis

Interesting book

Reviewed in the United States on September 28, 2009

Verified Purchase

This is a very interesting title. Easy to read and to comprehend some business aspects.

Some parts of the book were not updated properly, e.g., the overview of Television in South America.

One person found this helpful

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MJ in Italy

Comprehensive and informative.

Reviewed in the United States on August 10, 2013

Verified Purchase

Would recommend to anyone trying to understand and get an overview of the TV business. Get the ore recent addition.

One person found this helpful

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