As a Fortune 500 Market Researcher specializing in targeted/online marketing, I can't stress enough the importance of this foundational work. If we take a step back and think about the future of e-commerce more broadly, then the true significance of Cyberpolitics becomes even clearer.
The Internet is, above all else, a vehicle for information. E-commerce is often the medium through which information is provided, organized, and housed. However, before marketers can determine the most effective means of successfully accomplishing this task, we have to gain a fuller picture of the overall audience. Since political information is a primary information need for Internet users, the dynamics of this user market is something that should interest anyone involved in e-journalism, political sites, community portals, and online information sources more broadly. I look forward to follow-up studies from the authors!
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