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Adam Werbach

Strategy for Sustainability: A Business Manifesto Hardcover – July 6, 2009

by Adam Werbach (Author)

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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Print length

240 pages
Language

English
Publisher

Harvard Business Press
Publication date

July 6, 2009
Dimensions

6.5 x 1 x 10 inches
ISBN-10

9781422177709
ISBN-13

978-1422177709
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Editorial Reviews

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...a smart book about creating a workable sustainability plan for your organization. --Associations Now, June 2009

...useful and refreshingly nondoctrinaire book...tells vivid and interlocked stories that stick in the brain. --Stanford Social Innovation Review, Summer 2009

About the Author

Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"

Product details

ASIN ‏ : ‎ 142217770X
Publisher ‏ : ‎ Harvard Business Press; 6.1.2009 edition (July 6, 2009)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 9781422177709
ISBN-13 ‏ : ‎ 978-1422177709
Item Weight ‏ : ‎ 1.13 pounds
Dimensions ‏ : ‎ 6.5 x 1 x 10 inches

Best Sellers Rank: #875,306 in Books (See Top 100 in Books)
- #257 in Sustainable Business Development
- #1,151 in Environmental Economics (Books)
- #1,766 in Systems & Planning

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4.2 117 ratings

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Adam Werbach

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Adam Werbach, Global CEO, Saatchi & Saatchi S

Adam Werbach is the author of Strategy for Sustainability, published by Harvard Business Press. Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency, Saatchi & Saatchi S.

As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company's 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project ("PSP").

Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O'Reilly Factor to Charlie Rose. He lives in San Francisco's Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.

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4.2 out of 5

117 global ratings

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Mari

A must-read for business professionals interested in sustainability and ESG

Reviewed in the United States on April 29, 2022

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This book was the primary text for a b-school course on sustainability and it is a gem. I'd even argue that it's a must-read for MBAs because it provides an approachable way to think through the way a dynamic world provides an opportunities for growth while embracing sustainability. As the climate crisis accelerates, it is critical for all future leaders to be educated and prepared to navigate this issue.

One of the more interesting points in the book is the way that sustainability can and should be integral to a business, rather than a niche aspect tucked into the marketing department's CSR - and several successful company examples are provided of this.

In short, if you are a business professional, business leader or business student, you ought to pick up a copy of this and start thinking through how a focus on sustainability can act as a benefit to your business (and of course, society at large).

3 people found this helpful

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Ryan Nugent

Brilliant

Reviewed in the United States on May 18, 2022

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We read this book in my graduate course and I found it to be eye opening. I felt empowered to bring Adam's book to my everyday life (personal and professional). Highly recommend!

One person found this helpful

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Steven Klekas (The Dude)

Bought new, showed up with highlights and marks.

Reviewed in the United States on August 18, 2023

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Bought new, showed up with highlights and marks. Rip off.

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R. Scott Luper

Does well what it set out to do. Doesn't pretend to be what it's not.

Reviewed in the United States on October 7, 2012

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While I'm not an activist in any way I am a fan of Adam Werbach's passion.

Several reviews mention this is not a roadmap or organized guide to sustainabilty & they're absolutely right. But this book does say in the title manifesto, not roadmap. As a manifesto it delivers on every level.

Werbach gives his thoughts, ideas & hopes for corporate sustainability going forward & from recent news I'd say corporations have taken notice.

Read this more for a good idea of Werbach's view than for a guide to make your business more sustainable. There are other books suited to that.

One person found this helpful

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Andrew Cox

Not bad

Reviewed in the United States on July 3, 2021

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Not too preachy or overtly political. Author makes some good recs without requiring a business to sabotage its balance sheet.

One person found this helpful

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Michelle Schaefbauer

Excellent Read

Reviewed in the United States on September 21, 2013

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Used this book in grad school in the senior capstone course in an organizational leadership program. Very thought provoking, well-written commentary on the value and argument for corporate and personal social responsibility.

Highly recommended.

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Cedrick B

Very informative and powerful book on developing and maintaining a ...

Reviewed in the United States on May 27, 2016

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Very informative and powerful book on developing and maintaining a strategy. However, I could have done without all of the name dropping (listing companies) in the book.

Reviewed in the United States on June 2, 2014

Verified Purchase

Good book that teaches you about corporate social responsibility! Keeps the readers engaged. Would recommend it to all MBA students.

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rob crawford

Idealistic manifesto for bringing profit and sustainability together

Reviewed in the United Kingdom on April 18, 2011

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This is one of those rare business books that it is worthwhile to read all the way through, carefully and repeatedly. That means it is about 1 in 40 or so, in my experience - the ideas of most others can be read in the introduction or even on the book flap. This one is dense, informative, and occasionally inspirational.

Warbach argues that, with ecological crises and internet technologies creating instant communication, the world is changing in ways that corporations will need to address. First, he says, with their command of capabilities and power to execute, multi-national corporations are uniquely positioned to take action, such as the great accomplishments of Wal-Mart to bring supplies to devastated communities in the wake of Hurricane Katrina. Second, there is a new focus on sustainability, that is, managing resources better, with an eye to future generations as well as critics and stakeholders. Third, a handful of smart corporations are beginning to bring sustainability concerns into the heart of their business models, not as philanthropy or PR, but as the basis for new strategies that will ensure their futures as well as preserve the resources of the planet.

These are, in my view, the assumptions at the heart of the book: if you accept them as valid and believe that corporations can actually do good (i.e. promote sustainability) and well (i.e. make money) at the same time, then the middle section will interest you a great deal. It is about the techniques that companies are employing to pursue these win-win-win strategies.

Most important, Warbach argues, is to set a "north star" goal, an over-arching strategy that will connect sustainability to the core business of the company. This is certainly possible, in my view. For example, Clorox created a new "green" brand that was better for the environment, just as P&G created detergents that can be employed at far lower temperatures for better results. Warbach stresses that companies should systematically map out their sustainability opportunities.

In addition, Warbach argues that companies must become genuinely transparent, not as a way to promote themselves as good guys, but by really opening up to allow meaningful collaboration with critics. This will, he believes, enable corporations to get better information via a kind of bottom up network of critics whose ideas will feed into the core strategy of the company. Companies must admit mistakes quickly, celebrate successes, etc. Finally, companies must engage their own employees through such techniques as contests, "personal sustainability projects", and the like. He provides many examples that are interesting and appear convincing.

That being said, I remain unconvinced that the whole sustainability movement represents either a revolution in the ways companies will formulate their strategies or that, even if they do, they can make as much of a difference as Warbach hopes. It is, I think, far too idealistic about what corporations are willing and able to do. In my experience, I think it is very difficult to distinguish between PR, greenmailing, and genuine accomplishments that help the environment. Moreover, I wonder how many companies will be capable of merging their business models with sustainability concerns: the examples Warbach chooses may represent isolated cases that are hard to repeat or scale up.

Indeed, from my own work, I think that Warbach accepts the point of view of corporations a bit too easily. For example, he quotes a man with whom I worked for over 8 months (I was an independent case writer not in his employ), who boldly claims his company has embraced "transparency" as a core component of its modus operandi. Now in the work I was doing with him at about that time, I know that he lied to me during the entire project, taking the decided-upon PR explanation for a key change in company policy. His boss cheerfully admitted as much to me at the end of the project. This points to a key problem at the heart of the book: it lacks the skepticism that a journalist would have and at its worst ends up rather self-congratulatory, as a consultant's manifesto.

Nonetheless, even with my skepticism and doubts about the ultimate impact of these ideas, there are definitely people within companies that will want to apply these ideas. They will, in my view, be able to accomplish some very good things, however far they may be from saving the planet. These people are worth cultivating in the search for windows of opportunity to accomplish complex social and environmental goals. For example, I have investigated several stakeholder-corporate collaborations that taught both groups a great deal about how the other thought and even opened up opportunities for both. We should not cynically dismiss this or everything that corporations try to do to make the world better.

Recommended. This is excellent food for thought even if in need of some hard skepticism.

Laura

Sustainability, it’s factors and processes.

Reviewed in the United Kingdom on March 20, 2021

Verified Purchase

Very interesting, easy reading and full of useful information.
I use it for may master’s thesis.

Bastien Maybon

A must-read

Reviewed in Canada on November 5, 2013

Verified Purchase

A simple and very clearly explained model to implement a strategy for sustainability in any organization, with detailed examples of implementation.

Laine Jones

Self serving author

Reviewed in Canada on February 10, 2019

Verified Purchase

I could hardly stay awake reading this book. I wish i could get my money back. The author spends most of the book telling you what a great eco warrior he is.

One person found this helpful

toughtaboo

新品？新品同様？新古品？中古品？

Reviewed in Japan on December 14, 2019

Verified Purchase

本の内容はともかく、外装が中古品のレベルでしした。

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