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Magoroh Maruyama

Mindscapes in Management: Use of Individual Differences in Multicultural Management

by Magoroh Maruyama (Author)

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Corporate cultures and country cultures differ in the logics they use. Most people are unaware that many different logics exist. Management frictions in a merger, an acquisition, a joint venture or a subsidy formation occur not only due to differences m goals, objectives, priorities and methods, but also due to different logics even when goals and objectives are the same. Until now, each corporate culture of country culture was considered homogeneous in its logic. But in any culture, individual heterogeneity in epistemological types exists under the surface of homogeneity. A new way to succeed in multicultural management is to discover and utilise individuals of the hidden types as a bridge, and to make mutually beneficial combinations of different types. With his rich experiences in many countries, the author explains how to discover and utilise hidden types, with abundant examples from actual cases in several business categories.

ISBN-10

1855213672
ISBN-13

978-1855213678
Publisher

Dartmouth Pub Co
Publication date

January 1, 1994
Language

English
Dimensions

6.5 x 0.75 x 9 inches
Print length

150 pages
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Mindscapes in Management: Use of Individual Differences in Multicultural Management

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