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by diego scataglini "Diego" (WPB, FL)
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Online Startup business must read (March 19, 2010)
This list includes:
• The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank
• Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
• Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
--> See entire list

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