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Essential books for marketing people

Irina Iacobescu
 
Marketing Management
Marketing Management
"This is the Bible of marketing; you cannot perform well without it."
The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
"Once you get to know what marketing is, read these laws. They will help you a lot!"
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
"Are you sure your brands are positioned correctly?"
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
"That's right, marketing is made of rules...but some rules are made to be broken."
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
"Did you think that marketing was easy? No way! It's a real battle."
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
"You should learn from other companies' experience. It is useful!"
How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
"Last, but not least, make sure you know how your customers think. Otherwise you fail."