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The power of story as a marketing and brand building  tool

Lisa Johnson
The list author says: "If you want to create stories that spread these books provide a terrific education."
Resonate: Present Visual Stories that Transform Audiences
Resonate: Present Visual Stories that Transform Audiences
"Resonate shows you how to visually and emotionally connect with an audience so you can move them to action. I especially appreciated how she provides a paradigm shift for storytellers and speakers by positioning the audience as the hero and the presenter as the mentor."
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"GuberÂ’s book is a fascinating new favorite. He leverages his own incredible life and those of successful storytellers from popular culture to demonstrate the power of using stories to persuade, convince and motivate people."
The Story Factor (2nd Revised Edition)
The Story Factor (2nd Revised Edition)
"Simmons is both insightful and highly practical in her story guidance. She describes six basic story types that can be adapted to any circumstance."
Switch: How to Change Things When Change Is Hard
Switch: How to Change Things When Change Is Hard
"This story-filled book is a delicious read that packs a wallop. Chip and Dan Heath offer actionable insights into how your brain makes decisions and how to harness both the “rational rider” and the “emotional elephant” to inspire change and influence choices."
Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
"In addition to a great chapter on story, Made to Stick goes into important storytelling concepts such as the power of doing something unexpected and how to engage people on an emotional level. I love Chip and DanÂ’s books because they are great storytellers who include examples from a wide variety of industries, people and perspectives."
Citizen Marketers: When People Are the Message
Citizen Marketers: When People Are the Message
"I love this book because it teaches an important truth- control is out of control. People are creating and sharing stories about products and services whether companies like it or not. This book provides a roadmap for engaging the new storytellers."
Story Proof: The Science Behind the Startling Power of Story
Story Proof: The Science Behind the Startling Power of Story
"Get the deep science behind the power of storytelling. Story Proof summarizes numerous studies that reveal stories as the most effective way to communicate information of every kind."
Story: Substance, Structure, Style and the Principles of Screenwriting
Story: Substance, Structure, Style and the Principles of Screenwriting
"McKee is a screenwriting legend and this book is the revered and essential map for screenwriters around the world. McKee offers incredible insights into narrative that all kinds of storytellers will find useful throughout their careers."
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
"In this revised and updated edition, Denning shows you how to use story to spark action, encourage individuals to work together, and lead people into the future."
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
"This book was a milestone for me when it first came out.  It continues to affect my thinking to this day."
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
"As stories get sliced and delivered in smaller digital formats, this information about the  recognition that happens in a blink of an eye will becomes increasingly more important for marketers."
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
"Simmons provides core questions and a step-by-step process to mine your own life for stories and use them effectively."
Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling)
Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling)
"Lipman equips you to be a better storyteller for audiences of every size. He offers instructions on oral language, facial expressions, body language, and voice delivery."
Storytelling: Branding in Practice
Storytelling: Branding in Practice
"This book provides useful story frameworks and dozens of examples related to brand storytelling."
The Power of Story: Change Your Story, Change Your Destiny in Business and in Life
The Power of Story: Change Your Story, Change Your Destiny in Business and in Life
"This book explores the psychological basis of the stories we tell ourselves and shows how negative mental stories can dismantle and derail us. Loehr provides detailed instructions on creating new personal narratives, "indoctrinating yourself," and then creating specific training rituals you can adopt to transform story into action."
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
"The always-innovative Seth Godin brings his usual clear thinking to the power of storytelling."
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
"This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries that are using stories to drive results."
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
"This book provides insight into how stories play out among well-known brands."